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About Lucit

What is Lucit?

Lucit is the industry's most comprehensive platform for building, deploying, and managing dynamic, data-driven digital out-of-home (DOOH) campaigns at scale. We bridge the gap between live data sources and digital screens, enabling campaigns to update automatically without manual creative reproduction or technical intervention.

Who is Lucit for?

Primary Users

  • Marketers and Advertisers seeking greater creative control and campaign efficiency
  • Advertising Agencies managing multiple client campaigns across various media owners
  • Creative Teams / Designers Build dynamic creatives using your favorite tools along with the Lucit Designer
  • Media Owners and Operators wanting to offer advanced creative capabilities
  • Enterprise Brands requiring sophisticated, automated campaign management

Specific Use Cases

  • Businesses buying or planning to buy digital out-of-home advertising
  • Organizations wanting dynamic creatives that update from live data
  • Agencies managing campaigns across multiple operators and screen networks
  • Brands requiring real-time campaign control and instant updates

Why Choose Lucit?

Comprehensive Creative Platform

Lucit's Dynamic Creative Platform is purpose-built for digital out-of-home advertising, offering:

  • Template-Based Design System - Create once, deploy everywhere
  • Live Data Integration - Connect to any data source for real-time updates
  • Multi-Format Support - Automatically adapt to any screen size or format
  • WYSIWYG Editor - Design complex creatives without coding

Operational Excellence

  • Cross-Operator Management - Manage campaigns across multiple screen networks
  • Automated Scheduling - Reduce manual workload with intelligent automation
  • Real-Time Control - Update campaigns instantly from anywhere
  • Comprehensive Analytics - Track performance with detailed reporting

Cost Efficiency

  • No Custom Development - Template approach eliminates coding costs
  • API Cost Optimization - Intelligent caching reduces data expenses
  • Self-Service Tools - Minimize ongoing technical support needs
  • Scalable Pricing - Options for every budget and campaign size

Technical Innovation

  • Platform Agnostic - Works with any screen type or media owner system
  • Enterprise APIs - Seamless integration with existing workflows
  • Advanced Security - Granular permissions and secure client access
  • Cloud-Based Architecture - Reliable, scalable, and always available

Key Differentiators

vs. Traditional Approaches

  • Speed: Launch campaigns in hours instead of weeks
  • Cost: Template-based system vs. expensive custom development
  • Control: Real-time updates vs. static creative reproduction
  • Scale: Manage hundreds of screens vs. manual individual management

vs. Other Platforms

  • Creative Focus: Specialized for creative management vs. general business tools
  • Data Integration: Native support for live data vs. static content only
  • Multi-Operator: Platform-agnostic vs. single-system solutions
  • User Experience: Designed for marketers vs. media owners

Platform Architecture

Core Components

  1. Template Designer - Template design and data integration tools. See the Template Designer General Navigation Guide for detailed information.
  2. Campaigns - Scheduling, deployment, and monitoring
  3. Apps & Data - Live data source connections and management
  4. Analytics - Performance tracking and reporting
  5. API Layer - Integration and automation capabilities

Integration Capabilities

  • Media Owner Systems - Direct integration with major DOOH platforms
  • Data Sources - Connect to weather, sports, social media, and custom APIs
  • Business Systems - CRM, analytics, and workflow tool integration
  • Programmatic Platforms - Work with DSPs, SSPs, and trading platforms

Success Stories

Lucit powers dynamic campaigns for businesses ranging from local retailers to global brands, enabling:

  • Cost Savings of up to 90% compared to traditional dynamic approaches
  • Launch Speed improvements from weeks to hours
  • Campaign Performance increases through real-time optimization
  • Operational Efficiency gains through automated management

Ready to transform your DOOH campaigns? Explore our Solutions Library to see how Lucit addresses your specific challenges.