Lucit vs Billboard Planet¶

Displaying Lucit Content on Billboard Planet¶

You cannot display Lucit Content using the Billboard Planet CMS. It is not supported.

Overview¶

Billboard Planet is a technology company providing software solutions specifically for the outdoor advertising industry with separate platforms for media owners and agencies. With 20+ years industry experience, they offer cloud-based software suites including Quantum (for OOH operators) and Equinox (for agencies/buyers) platforms, focusing on workflow efficiency and industry-specific automation with access to "one of the world's largest, most comprehensive & constantly growing Out-of-Home databases."

Does Lucit work WITH Billboard Planet?¶

No - They do not support Lucit

Please see below for the the features that Lucit provides that Billboard Planet does not

Key Comparison Points¶

Technology & Platform¶

Feature	Lucit	Billboard Planet
API Access	Yes	No
Mobile app	Yes (Android and iOS)	No
Web Based	Yes	Yes - Cloud-based platforms
White Label Capability	Yes	No
User Security	Strong, Requires 2fa	Weak, password only
User roles / permissions	Strong and granular	Yes
Client Login	Yes	Yes
Agency / Multiple Account Access	Yes	Yes - Separate agency platform
Community Engagement Account Tools	Yes - Build publicly accessible campaigns for community members to post to	No

Creatives¶

Feature	Lucit	Billboard Planet
Works on Any type of Screen / Player Software	Yes	No
Sizing / Grouping	One creative, contains multiple sizes	Ads are 1 per size
Responsive	Automatically resizes to screens without distortion	No
Dynamic Elements	Unlimited dynamic elements from unlimited data sources	No
On Screen Proofs	Real-world screen proofs / mockups with Lucit XR	No
Auto Generated from Data	Generate unlimited creatives from data	No
Data based triggers	Unlimited data triggers from any data source	No
Custom Data Sources	Build custom data sources using Lucit tools	No
Date / Time scheduling	Yes, date, day of week, time of day	Yes
Screen Targeting	Yes - Select or via data / filters	Yes
Size / Format Support	Unlimited	Limited
Layer based Templates	Yes	No
Template - Fonts	Unlimited	No
Template - Colors	Unlimited	No
Template - Shadows, Borders	Yes	No
Template - Object rotation / transform	Yes	No
Template - Transparency	Yes	No
Template - Single design multiple size	Yes	No
Template - Image position options	Yes (Fixed, fill, stretch, positioning)	No
Template - Font Stroke	Yes	No
Template - Opacity	Yes	No
Template - Object Borders	Yes	No
Template - CSS Support	Support ALL CSS Features	No
Template - HTML Based	Yes	No
Template - Renders to JPEG	Yes	Yes
Template - Can render to HTML	Yes	No
Template - Use rules to apply template to different data	Yes	No
Template - Custom Field / Function Support	Yes	No
Template - Javascript Support	Yes	No
Template - Library of pre-built content	Limited / small	No
Elements - Countdowns	Yes (Day, Hour, Minute)	No
Elements - Social	Yes - via Taggbox integration	No
Elements - Weather	Yes - screen or destination	No
Animation Support	Yes	No
Video Support	Yes	No
AI Assisted Moderation	Yes	No

Data Sources¶

Feature	Lucit	Billboard Planet
Supported Types	Unlimited	Large OOH database
Multiple data sources on a single creative	Yes	No
Bespoke Apps for specific data	Yes - See 100's at Lucit Apps List	No
Authenticated data sources (oAuth, etc.)	Yes	No
First party / Private data sources	Yes	No
Create custom data sources	Yes	No
Data sources can generate ads	Yes	No
Data sources as triggers	Yes	No
Data source data filtering and rules	Yes, unlimited and easy to setup	No
Data source automated triggers	Yes - When generating a creative, specify the triggers that are attached	No
Data source limits	Yes	No
Data source update frequency control	Yes	No
Built in Sports Scores data for all major sports	Yes	No
Built in Weather data	Yes	No
Social Data Feeds	Yes	No
Automotive Data	Yes	No
Real Estate Data	Yes	No
Google Sheets / Docs	Yes	No
RSS	Yes	No
JSON	Yes	No

Campaign Operations¶

Feature	Lucit	Billboard Planet
Multi operator campaigns	Manage multiple campaigns across multiple billboard operators from a single interface	Yes - Quantum platform
Individual screen targeting within campaign per creative	Yes	Yes
Individual screen targeting based on screen data, location, weather, etc.	Yes	No
Auto-Post to campaigns from Data Sources	Yes, unlimited	No
Frequency control among creatives in a campaign	Yes - Via percentages	No
Bulk Edit / Update	Yes	No
Schedule / Timeline View	Yes	Yes
Share a campaign with multiple child accounts	Yes	No
Brokers share real-estate campaign with all agents	Yes	No

Analytics & Reporting¶

Feature	Lucit	Billboard Planet
Real time analytics	Yes - plays report in real-time	Comprehensive reporting
Historical data	Yes - Up to 3 years	Yes
Charting	Yes	Yes
API Access	Yes	No
Plays and Impressions	Yes - Both	Yes
Analytics for every dynamic creative change	Yes	No
Third Party Impression Trackers	Yes - DV360 and custom	No

Summary¶

Lucit and Billboard Planet represent different approaches to OOH advertising technology. Lucit excels at creative management, dynamic content generation, and advanced template capabilities with cross-platform compatibility. Billboard Planet focuses on OOH industry-specific workflows, comprehensive database access, and specialized business processes. Choose Lucit for creative-first campaigns requiring sophisticated customization and dynamic capabilities, or Billboard Planet for industry-specific workflow management and extensive OOH database access.