Lucit vs Blip

Displaying Lucit Content on Blip

The comparison information below is a comparison between the native / built-in features of Blip, versus, WITHOUT a Lucit integration enabled, versus WITH Lucit enabled (the Lucit Column is the features you will get if you integrate Lucit into Blip).

The Blip column is the feature set if you DO NOT integrate Lucit.

This is designed to help you understand how Lucit can help you with your dynamic creative delivery.

If you wish to use Lucit and get all the features of the Lucit platform, while using Blip as your primary CMS - You can integrate Lucit into Blip by following the guide at How to Schedule Lucit Campaigns in Blip Player.

Overview

Blip is a self-service digital billboard advertising platform that allows small-to-medium businesses to launch DOOH campaigns quickly without contracts or minimum spends. Their cloud-based platform features automated campaign setup, real-time optimization, and "Pay Per Flip" pricing model, focusing on democratizing billboard advertising by removing traditional barriers like contracts, minimum spends, and complexity.

Does Lucit work WITH Billboard Planet?

No - They do not support Lucit

Please see below for the the features that Lucit provides that Blip does not

Key Comparison Points

Technology & Platform

Feature	Lucit	Blip
API Access	Yes	No
Mobile app	Yes (Android and iOS)	No
Web Based	Yes	Yes - Self-service platform
White Label Capability	Yes	No
User Security	Strong, Requires 2fa	Weak - Password only
User roles / permissions	Strong and granular	Basic
Client Login	Yes	Yes
Agency / Multiple Account Access	Yes	Limited
Community Engagement Account Tools	Yes - Build publicly accessible campaigns for community members to post to	No

Creatives

Feature	Lucit	Blip
Works on Any type of Screen / Player Software	Yes	Limited - Blip network only
Sizing / Grouping	One creative, contains multiple sizes	1 ad per size
Responsive	Automatically resizes to screens without distortion	No
Dynamic Elements	Unlimited dynamic elements from unlimited data sources	Limited to RSS
On Screen Proofs	Real-world screen proofs / mockups with Lucit XR	No
Auto Generated from Data	Generate unlimited creatives from data	No
Data based triggers	Unlimited data triggers from any data source	No
Custom Data Sources	Build custom data sources using Lucit tools	RSS Only
Date / Time scheduling	Yes, date, day of week, time of day	Basic scheduling
Screen Targeting	Yes - Select or via data / filters	Geographic targeting
Size / Format Support	Unlimited	Limited to Blip formats
Layer based Templates	Yes	No
Template - Fonts	Unlimited	Limited
Template - Colors	Unlimited	No
Template - Shadows, Borders	Yes	No
Template - Object rotation / transform	Yes	No
Template - Transparency	Yes	No
Template - Single design multiple size	Yes	No
Template - Image position options	Yes (Fixed, fill, stretch, positioning)	Basic
Template - Font Stroke	Yes	No
Template - Opacity	Yes	No
Template - Object Borders	Yes	No
Template - CSS Support	Support ALL CSS Features	No
Template - HTML Based	Yes	No
Template - Renders to JPEG	Yes	Yes
Template - Can render to HTML	Yes	No
Template - Use rules to apply template to different data	Yes	No
Template - Custom Field / Function Support	Yes	No
Template - Javascript Support	Yes	No
Template - Library of pre-built content	Limited / small	Basic templates
Elements - Countdowns	Yes (Day, Hour, Minute)	Yes
Elements - Social	Yes - via Taggbox integration	No
Elements - Weather	Yes - screen or destination	No
Animation Support	Yes	Limited
Video Support	Yes	No
AI Assisted Moderation	Yes

Data Sources

Feature	Lucit	Blip
Supported Types	Unlimited	Limited
Multiple data sources on a single creative	Yes
Bespoke Apps for specific data	Yes - See 100's at Lucit Apps List	No
Authenticated data sources (oAuth, etc.)	Yes	No
First party / Private data sources	Yes	No
Create custom data sources	Yes	No
Data sources can generate ads	Yes	No
Data sources as triggers	Yes	No
Data source data filtering and rules	Yes, unlimited and easy to setup	No
Data source automated triggers	Yes - When generating a creative, specify the triggers that are attached	No
Data source limits	Yes	No
Data source update frequency control	Yes	No
Built in Sports Scores data for all major sports	Yes	No
Built in Weather data	Yes	No
Social Data Feeds	Yes	No
Automotive Data	Yes	No
Real Estate Data	Yes	No
Google Sheets / Docs	Yes	No
RSS	Yes	Yes
JSON	Yes	No

Campaign Operations

Feature	Lucit	Blip
Multi operator campaigns	Manage multiple campaigns across multiple billboard operators from a single interface	Yes - Blip network only
Individual screen targeting within campaign per creative	Yes	Geographic targeting
Individual screen targeting based on screen data, location, weather, etc.	Yes	Limited - Location based
Auto-Post to campaigns from Data Sources	Yes, unlimited	No
Frequency control among creatives in a campaign	Yes - Via percentages	No
Bulk Edit / Update	Yes	No
Schedule / Timeline View	Yes	Basic
Share a campaign with multiple child accounts	Yes	No
Brokers share real-estate campaign with all agents	Yes	No

Analytics & Reporting

Feature	Lucit	Blip
Real time analytics	Yes - plays report in real-time	Yes - Real-time performance
Historical data	Yes - Up to 3 years	Basic historical data
Charting	Yes	Basic reporting
API Access	Yes	No
Plays and Impressions	Yes - Both	Impression analytics
Analytics for every dynamic creative change	Yes	No
Third Party Impression Trackers	Yes - DV360 and custom	No

Summary

Lucit and Blip serve different segments of the DOOH market. Lucit provides enterprise-grade creative management with advanced dynamic capabilities and multi-platform support, while Blip focuses on simplicity and accessibility for small-to-medium businesses. Choose Lucit for sophisticated creative control and multi-operator campaigns, or Blip for simple, contract-free billboard advertising within their network.

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Want to learn more about how Lucit compares to Blip? Contact our team for a detailed comparison and demo.