Lucit vs Daktronics¶
Displaying Lucit Content on Daktronics¶
The comparison information below is a comparison between the native / built-in features of Daktronics, versus, WITHOUT a Lucit integration enabled, versus WITH Lucit enabled (the Lucit Column is the features you will get if you integrate Lucit into Daktronics).
The Daktronics column is the feature set if you DO NOT integrate Lucit.
This is designed to help you understand how Lucit can help you with your dynamic creative delivery.
If you wish to use Lucit and get all the features of the Lucit platform, while using Daktronics as your primary CMS - You can integrate Lucit into Daktronics by following the guide at How to Schedule Lucit Campaigns in Daktronics.
Overview¶
Daktronics is a global manufacturer of LED video displays, digital billboards, scoreboards, and audiovisual systems with comprehensive software solutions for content management. Founded in 1968, they provide hardware manufacturing with extensive software suites including Venus Control Suite, Show Control, Vanguard v4, and specialized OOH management tools, serving sports venues, businesses, transportation, and OOH advertising markets.
Does Lucit work WITH Daktronics?¶
Yes - You can create a Lucit powered creative campaign in Daktronics Software and get all of the features of Lucit via the integration
Please see below for the the features that Lucit provides that Daktronics does not unless you enable the Lucit Integration
Key Comparison Points¶
Technology & Platform¶
| Feature | Lucit | Daktronics |
|---|---|---|
| API Access | Yes | No |
| Mobile app | Yes (Android and iOS) | No |
| Web Based | Yes | Yes - Venus Control Suite |
| White Label Capability | Yes | |
| User Security | Strong, Requires 2fa | Weak - Password only |
| User roles / permissions | Strong and granular | No |
| Client Login | Yes | No |
| Agency / Multiple Account Access | Yes | No |
| Community Engagement Account Tools | Yes - Build publicly accessible campaigns for community members to post to | No |
Creatives¶
| Feature | Lucit | Daktronics |
|---|---|---|
| Works on Any type of Screen / Player Software | Yes | Limited - Primarily Daktronics hardware |
| Sizing / Grouping | One creative, contains multiple sizes | 1 ad per size |
| Responsive | Automatically resizes to screens without distortion | No |
| Dynamic Elements | Unlimited dynamic elements from unlimited data sources | No |
| On Screen Proofs | Real-world screen proofs / mockups with Lucit XR | No |
| Auto Generated from Data | Generate unlimited creatives from data | No |
| Data based triggers | Unlimited data triggers from any data source | Limited |
| Custom Data Sources | Build custom data sources using Lucit tools | No |
| Date / Time scheduling | Yes, date, day of week, time of day | Yes - Venus Control Suite |
| Screen Targeting | Yes - Select or via data / filters | Yes |
| Size / Format Support | Unlimited | Limited to Daktronics displays |
| Layer based Templates | Yes | No |
| Template - Fonts | Unlimited | No |
| Template - Colors | Unlimited | No |
| Template - Shadows, Borders | Yes | No |
| Template - Object rotation / transform | Yes | No |
| Template - Transparency | Yes | No |
| Template - Single design multiple size | Yes | No |
| Template - Image position options | Yes (Fixed, fill, stretch, positioning) | No |
| Template - Font Stroke | Yes | No |
| Template - Opacity | Yes | No |
| Template - Object Borders | Yes | No |
| Template - CSS Support | Support ALL CSS Features | No |
| Template - HTML Based | Yes | No |
| Template - Renders to JPEG | Yes | Yes |
| Template - Can render to HTML | Yes | No |
| Template - Use rules to apply template to different data | Yes | No |
| Template - Custom Field / Function Support | Yes | No |
| Template - Javascript Support | Yes | No |
| Template - Library of pre-built content | Limited / small | Yes - Extensive |
| Elements - Countdowns | Yes (Day, Hour, Minute) | Yes |
| Elements - Social | Yes - via Taggbox integration | No |
| Elements - Weather | Yes - screen or destination | Yes Screen only |
| Animation Support | Yes | Yes |
| Video Support | Yes | Yes |
| AI Assisted Moderation | Yes | No |
Data Sources¶
| Feature | Lucit | Daktronics |
|---|---|---|
| Supported Types | Unlimited | Business system integrations |
| Multiple data sources on a single creative | Yes | No |
| Bespoke Apps for specific data | Yes - See 100's at Lucit Apps List | No |
| Authenticated data sources (oAuth, etc.) | Yes | No |
| First party / Private data sources | Yes | No |
| Create custom data sources | Yes | No |
| Data sources can generate ads | Yes | No |
| Data sources as triggers | Yes | No |
| Data source data filtering and rules | Yes, unlimited and easy to setup | No |
| Data source automated triggers | Yes - When generating a creative, specify the triggers that are attached | No |
| Data source limits | Yes | No |
| Data source update frequency control | Yes | No |
| Built in Sports Scores data for all major sports | Yes | Sports data for scoreboards |
| Built in Weather data | Yes | Yes |
| Social Data Feeds | Yes | No |
| Automotive Data | Yes | No |
| Real Estate Data | Yes | No |
| Google Sheets / Docs | Yes | No |
| RSS | Yes | Yes |
| JSON | Yes | Yes |
Campaign Operations¶
| Feature | Lucit | Daktronics |
|---|---|---|
| Multi operator campaigns | Manage multiple campaigns across multiple billboard operators from a single interface | No - Limited to Daktronics displays |
| Individual screen targeting within campaign per creative | Yes | Multi-display coordination |
| Individual screen targeting based on screen data, location, weather, etc. | Yes | No |
| Auto-Post to campaigns from Data Sources | Yes, unlimited | No |
| Frequency control among creatives in a campaign | Yes - Via percentages | No |
| Bulk Edit / Update | Yes | Yes |
| Schedule / Timeline View | Yes | Yes - Venus Control Suite OOH |
| Share a campaign with multiple child accounts | Yes | No |
| Brokers share real-estate campaign with all agents | Yes | No |
Analytics & Reporting¶
| Feature | Lucit | Daktronics |
|---|---|---|
| Real time analytics | Yes - plays report in real-time | Reporting tools available |
| Historical data | Yes - Up to 3 years | Yes |
| Charting | Yes | Yes |
| API Access | Yes | No |
| Plays and Impressions | Yes - Both | Plays only |
| Analytics for every dynamic creative change | Yes | No |
| Third Party Impression Trackers | Yes - DV360 and custom | No |
Summary¶
Lucit and Daktronics represent different approaches to digital display management. Lucit provides platform-agnostic creative management with advanced dynamic capabilities and multi-operator support, while Daktronics offers integrated hardware-software solutions optimized for their display systems. Choose Lucit for flexible, multi-platform creative management with sophisticated data integration, or Daktronics for integrated hardware-software solutions with their display systems.
Want to learn more about how Lucit compares to Daktronics? Contact our team for a detailed comparison and demo.