Lucit vs Place Exchange

Displaying Lucit Content on Place Exchange

The comparison information below is a comparison between the native / built-in features of Place Exchange, versus, WITHOUT a Lucit integration enabled, versus WITH Lucit enabled (the Lucit Column is the features you will get if you integrate Lucit into Place Exchange).

The Place Exchange column is the feature set if you DO NOT integrate Lucit.

This is designed to help you understand how Lucit can help you with your dynamic creative delivery.

If you wish to use Lucit and get all the features of the Lucit platform, while using Place Exchange as your primary CMS - You can integrate Lucit into Place Exchange by following the guide at How to Schedule Lucit Campaigns in Place Exchange.

Overview

Place Exchange (acquired by Broadsign) provides a programmatic technology platform that makes OOH truly programmatic by integrating with existing DSP systems, enabling real-time bidding and automated trading of DOOH inventory. Their patented technology seamlessly integrates OOH into existing programmatic advertising ecosystems, serving both supply-side (media owners) and demand-side (advertisers/agencies) participants.

Does Lucit work WITH Place Exchange?

Yes! Lucit is Place Exchange's Preferred provider for Dynamic Creatives, meaning, that any client using Place Exchange SSP will have access to ALL FEATURES of Lucit.