Lucit vs Vistar Media¶
Displaying Lucit Content on Vistar Media¶
The comparison information below is a comparison between the native / built-in features of Vistar Media, versus, WITHOUT a Lucit integration enabled, versus WITH Lucit enabled (the Lucit Column is the features you will get if you integrate Lucit into Vistar Media).
The Vistar Media column is the feature set if you DO NOT integrate Lucit.
This is designed to help you understand how Lucit can help you with your dynamic creative delivery.
If you wish to use Lucit and get all the features of the Lucit platform, while using Vistar Media as your primary CMS - You can integrate Lucit into Vistar Media by following the guide at How to Schedule Lucit Campaigns in Vistar Media.
Overview¶
Vistar Media operates as a comprehensive DOOH advertising platform providing both demand-side and supply-side services, hosting "the world's most extensive out-of-home inventory." Their full-stack DOOH platform includes both DSP and SSP capabilities with emphasis on global scale and local precision, serving global advertisers, agencies, and media owners.
Does Lucit work WITH Vistar Media?¶
Yes - You can create a Lucit powered creative campaign in that can run in a Vistar Media programmatic campaign and get all of the features of Lucit via the integration
Please see below for the the features that Lucit provides that Vistar Media does not unless you enable the Lucit Integration
Key Comparison Points¶
Technology & Platform¶
| Feature | Lucit | Vistar Media |
|---|---|---|
| API Access | Yes | Yes |
| Mobile app | Yes (Android and iOS) | No |
| Web Based | Yes | Yes |
| White Label Capability | Yes | No |
| User Security | Strong, Requires 2fa | Password only |
| User roles / permissions | Strong and granular | Yes |
| Client Login | Yes | Yes |
| Agency / Multiple Account Access | Yes | Yes |
| Community Engagement Account Tools | Yes - Build publicly accessible campaigns for community members to post to | No |
Creatives¶
| Feature | Lucit | Vistar Media |
|---|---|---|
| Works on Any type of Screen / Player Software | Yes | Yes |
| Sizing / Grouping | One creative, contains multiple sizes | 1 ad per size |
| Responsive | Automatically resizes to screens without distortion | No |
| Dynamic Elements | Unlimited dynamic elements from unlimited data sources | No |
| On Screen Proofs | Real-world screen proofs / mockups with Lucit XR | No |
| Auto Generated from Data | Generate unlimited creatives from data | No |
| Data based triggers | Unlimited data triggers from any data source | Yes |
| Custom Data Sources | Build custom data sources using Lucit tools | No |
| Date / Time scheduling | Yes, date, day of week, time of day | |
| Screen Targeting | Yes - Select or via data / filters | Yes |
| Size / Format Support | Unlimited | Unlimited |
| Layer based Templates | Yes | No |
| Template - Fonts | Unlimited | No |
| Template - Colors | Unlimited | No |
| Template - Shadows, Borders | Yes | No |
| Template - Object rotation / transform | Yes | No |
| Template - Transparency | Yes | No |
| Template - Single design multiple size | Yes | No |
| Template - Image position options | Yes (Fixed, fill, stretch, positioning) | No |
| Template - Font Stroke | Yes | No |
| Template - Opacity | Yes | No |
| Template - Object Borders | Yes | No |
| Template - CSS Support | Support ALL CSS Features | No |
| Template - HTML Based | Yes | No |
| Template - Renders to JPEG | Yes | Yes |
| Template - Can render to HTML | Yes | Yes |
| Template - Use rules to apply template to different data | Yes | No |
| Template - Custom Field / Function Support | Yes | No |
| Template - Javascript Support | Yes | No |
| Template - Library of pre-built content | Limited / small | No |
| Elements - Countdowns | Yes (Day, Hour, Minute) | Yes |
| Elements - Social | Yes - via Taggbox integration | Yes |
| Elements - Weather | Yes - screen or destination | Yes |
| Animation Support | Yes | No |
| Video Support | Yes | Yes |
| AI Assisted Moderation | Yes | No |
Data Sources¶
| Feature | Lucit | Vistar Media |
|---|---|---|
| Supported Types | Unlimited | Extensive data partnerships |
| Multiple data sources on a single creative | Yes | No |
| Bespoke Apps for specific data | Yes - See 100's at Lucit Apps List | No |
| Authenticated data sources (oAuth, etc.) | Yes | Yes |
| First party / Private data sources | Yes | No |
| Create custom data sources | Yes | Yes |
| Data sources can generate ads | Yes | No |
| Data sources as triggers | Yes | Yes |
| Data source data filtering and rules | Yes, unlimited and easy to setup | No |
| Data source automated triggers | Yes - When generating a creative, specify the triggers that are attached | No |
| Data source limits | Yes | No |
| Data source update frequency control | Yes | Yes |
| Built in Sports Scores data for all major sports | Yes | No |
| Built in Weather data | Yes | Yes |
| Social Data Feeds | Yes | Yes |
| Automotive Data | Yes | No |
| Real Estate Data | Yes | No |
| Google Sheets / Docs | Yes | No |
| RSS | Yes | Yes |
| JSON | Yes | Yes |
Campaign Operations¶
| Feature | Lucit | Vistar Media |
|---|---|---|
| Multi operator campaigns | Manage multiple campaigns across multiple billboard operators from a single interface | Yes - Global and local execution |
| Individual screen targeting within campaign per creative | Yes | Yes - Advanced targeting |
| Individual screen targeting based on screen data, location, weather, etc. | Yes | Yes - Audience targeting |
| Auto-Post to campaigns from Data Sources | Yes, unlimited | No |
| Frequency control among creatives in a campaign | Yes - Via percentages | Yes - Real-time optimization |
| Bulk Edit / Update | Yes | No |
| Schedule / Timeline View | Yes | Yes |
| Share a campaign with multiple child accounts | Yes | No |
| Brokers share real-estate campaign with all agents | Yes | No |
Analytics & Reporting¶
| Feature | Lucit | Vistar Media |
|---|---|---|
| Real time analytics | Yes - plays report in real-time | Yes |
| Historical data | Yes - Up to 3 years | Yes |
| Charting | Yes | Yes - "Exceptional" measurement tools |
| API Access | Yes | Yes |
| Plays and Impressions | Yes - Both | Yes - Reach and frequency analysis |
| Analytics for every dynamic creative change | Yes | No |
| Third Party Impression Trackers | Yes - DV360 and custom | Yes |
Summary¶
Lucit and Vistar Media represent different approaches to DOOH advertising. Lucit excels at creative management, dynamic content generation, and custom data integration with advanced template capabilities. Vistar Media focuses on global inventory access, full-service platform capabilities, and extensive data partnerships. Choose Lucit for creative-first campaigns requiring sophisticated customization, or Vistar Media for global reach and full-service platform needs.
Want to learn more about how Lucit compares to Vistar Media? Contact our team for a detailed comparison and demo.