Lucit Platform – Frequently Asked Questions (FAQ)¶

Get quick answers to the most common questions about Lucit's dynamic digital out-of-home advertising platform. Can't find what you're looking for? Contact our support team.

General Platform Questions¶

What is Lucit?¶

Lucit is a platform for building, deploying, and managing dynamic, data-driven digital out-of-home (DOOH) campaigns at scale. It connects live data sources to digital screens, allowing campaigns to update automatically without manual creative re-production.

What problem does Lucit solve?¶

Lucit removes the production bottleneck in DOOH. Instead of manually recreating creative for every format, vendor, or update, Lucit lets teams design once, deploy everywhere, and automatically update creative based on live data, schedules, rules, or triggers.

Who is Lucit built for?¶

Lucit is built for:

Media owners (billboard operators, sign owners)
Marketers and advertisers
Agencies managing campaigns at scale
Technology and data partners integrating into DOOH workflows

Is Lucit a CMS?¶

Lucit includes CMS-like functionality, but it is more accurately a dynamic creative automation platform purpose-built for DOOH. It focuses on data-driven templates, automation, and multi-vendor deployment rather than static content management.

Lucit also is "client-first" instead of "operator first", meaning the workflows in Lucit are designed to be useful to marketers and are designed to fit within their existing workflows for the other types of advertising that they manage.

How is Lucit different from traditional DOOH software?¶

Traditional DOOH workflows rely on static creative, manual trafficking, and vendor-specific tools. Lucit provides:

Dynamic templates
Live data integrations
Automation rules and triggers
Vendor-agnostic deployment
Centralized control across screens and networks

Does Lucit replace my existing ad server or player software?¶

No. Lucit typically integrates with existing ad servers, players, DSPs and SSPs, acting as the creative intelligence and automation layer rather than replacing core infrastructure.

Think of Lucit like the creative delivery mechanism that handles rendering and providing the creatives for a campaign.

What types of campaigns can Lucit support?¶

Lucit supports:

Weather-driven creative
Time-based messaging
Location-aware campaigns
Live pricing or inventory feeds
Sports scores and live events
Countdown timers and promotions
Trigger-based messaging (e.g., store openings, alerts)
See more Lucit Apps, Data Sources and Integrations at https://lucit.app/apps

Is Lucit suitable for small networks or only large operators?¶

Lucit scales both ways. Small networks benefit from automation and ease of deployment, while large networks benefit from massive scale, consistency, and reduced operational overhead.

Is Lucit cloud-based?¶

Yes. Lucit is cloud-based and designed to manage campaigns and data centrally while distributing creative updates across many screens and vendors.

Is Lucit an Ad Agency?¶

No. Lucit is not an Ad Agency, it is a Software Platform for Out-of-Home

Does Lucit support international deployments?¶

Yes. Lucit is designed to support global screen networks, multiple time zones, and region-specific rules.

Lucit campaigns can scale globally across any format in any region.

What screen formats does Lucit support?¶

Lucit uniquely supports every digital out-of-home screen format

Standard billboard aspect ratios (Billboard, Poster, Widescreen, Vertical, etc.)
Portrait and landscape screens
Custom resolutions
Vendor-specific requirements

Lucit creative templates are responsive and automatically adapt to any screen size and format.

Can Lucit handle both static and video creative?¶

Yes. Lucit supports static images, animations, and video workflows, including dynamically generated media based on data.

Implementing animation and video requires down-level player support.

How quickly can a campaign be launched with Lucit?¶

Many campaigns can be launched in hours instead of weeks, depending on integrations and approvals.

Because Lucit has hundreds of pre-built data-sources, data setups are typically very quick. Sometimes minutes.

Once the data sources are setup, template design is easy and straightforward using the Lucit template design tools. Learn more in the Template Designer General Navigation Guide.

Does Lucit require custom development?¶

Some advanced integrations may require configuration or API usage, but many campaigns can be built using Lucit’s existing templates, data connectors, and tools.

Lucit support can also help customers setup new third-party (and first-party) data sources.

What kind of reporting does Lucit provide?¶

Lucit can track analytics for:

Plays
Impressions
Data source usage
API Calls counts to third-party API's

And this data is typically shown in real-time plus historical (by minute, hour, day, week, month, etc.)

Does reporting show every dynamic creative variation?¶

Yes, Lucit tracks plays and impressions for every variation of your creative. For instance, if a weather creative is changing the temp on your creative in multiple cities, Lucit analytics will report the plays for every temp change, in every city that your creative is running.

Media Owners (Billboard Operators / Sign Owners)¶

How does Lucit help media owners?¶

Lucit helps media owners:

Increase inventory value with dynamic creative
Reduce operational overhead
Support more advertisers without scaling staff
Enable premium, data-driven offerings
Reduce schedule / traffic labor on your team by offloading burden to ad agencies / clients
Allows small operators to build dynamic campaigns using the same tools that large operators and large programmatic providers use

Can Lucit integrate with our existing ad server?¶

Yes. Lucit is designed to integrate with many existing ad servers, CMS platforms, and playback systems.

Including, but not limited to :

Place Exchange
Vistar Media
Apparatix
Formetco / F360
Watchfire (limited)
Daktronics
Blip (Limited)

As well as any chrome-based digital signage player platform that can deliver HTML at the screen.

Does Lucit require changes to our player hardware?¶

Typically no. Lucit operates upstream of playback, generating compliant creative for your existing infrastructure.

Lucit accomplishes this in 1 of 2 ways depending on the capabilities of your player platform

Pre-rending JPEG's and sending at request time to your player
Sending HTML Directly to your player at request time

Can Lucit work for our On-Premise Digital Sign¶

Typically yes as long as your on-prem sign supports delivering dynamic content. We work well with Daktronics Hardware / Software. Watchfire software has very limited support and may require new controller hardware.

Can Lucit support multiple advertisers at once?¶

Yes. Lucit supports multi-tenant environments, allowing many advertisers and agencies to run campaigns simultaneously while maintaining separation and control.

How does Lucit reduce operational workload?¶

Lucit automates:

Creative resizing (Via Responsive Templates)
Content updates
Schedule-based changes
Data-driven messaging This significantly reduces manual trafficking and creative swaps.

Lucit can save some media owners and ad agencies thousands of hours of labor time by automating repeating tasks.

Can we offer Lucit as a premium upsell?¶

Yes. Many operators position Lucit-powered dynamic creative as a premium product, enabling higher CPMs and differentiated offerings.

Does Lucit support proof-of-play or auditing?¶

Lucit can provide raw reporting logs for any campaign up to 90 days from execution. After 90 days, rollup data by hour is available indefinately.

Can Lucit work alongside programmatic DOOH?¶

Yes. Lucit is BUILT to scale. Lucit has powered campaigns that execute on 10's of thousands of screens across large geographic areas at the same time.

Our partnership with Place Exchange allows marketers to deploy these campaigns quickly and effectively without long production delays

How does Lucit handle creative approvals?¶

Lucit supports controlled publishing workflows, including

Human Review
Automated / AI Content Review
User trust and authorization
MFA Authentication for Access

Marketers (Ad Agencies / Advertisers)¶

How does Lucit benefit advertisers?¶

Lucit enables advertisers to:

Keep out-of-home campaigns in sync with your digital and OTT campaigns
Run more relevant, timely creative
Update messaging automatically
Reduce production costs
Scale campaigns across many screens and formats

Do I need separate creative for every billboard size?¶

No. Lucit uses responsive templates that automatically adapt to different screen sizes and aspect ratios.

This significantly reduces production time by auto-scaling creatives and not requring many different individual image files in each size.

Can my campaign react to live data?¶

Yes. Lucit can update creative in near real-time based on:

Weather
Sports
Time of day
Countdowns
Location / POI Data
Inventory Data (Automotive, Real Estate, eCommerce)
External APIs
And more!

Can Lucit personalize creative by location?¶

Yes. Lucit supports location-aware rules, allowing messaging to change based on city, region, or individual screen.

Can we reuse the same campaign across markets?¶

Yes. Lucit is designed for reuse and scalability, allowing a single campaign to be deployed across many markets with localized data.

Can we reuse the same campaign across vendors / media owers?¶

Yes. Lucit is designed to execute creatives across multiple billboard operators / screen owners at once. Allowing you to manage all of your digital billboard contracts from a single interface.

Is Lucit only for large brands?¶

No. Lucit also works for local, regional, and national advertisers who want more flexibility and automation in their DOOH campaigns.

Can agencies manage multiple clients in Lucit?¶

Yes. Lucit supports multi-client, multi-account workflows suitable for agencies.

How does Lucit reduce creative production costs?¶

By eliminating the need to manually recreate creative for every update, size, or condition, Lucit significantly reduces ongoing production effort.

Does Lucit support dynamic pricing or promotions?¶

Yes. Lucit can integrate with pricing feeds, promotions, or inventory systems to update messaging automatically.

Can Lucit target creatives based on data?¶

Yes. Any data source can be used to develop custom targeting (triggers) for creatives based on any data attribute. This can be geographic, demographic, or event driven.

Multiple data sources can be combined to develop hyper-customized targeting

As an example, you could build a trigger like this : Run Creative X when the temperature is over 90 degrees, the Chicago White Sox won or are winning, and the price of bitcoin is above 100,000

Technology Partners¶

Does Lucit provide APIs?¶

Yes. Lucit offers APIs for integrating data sources, triggering updates, and managing content. Developer Docs

Can Lucit ingest third-party data feeds?¶

Yes. Lucit is designed to ingest data from APIs, files, and other external systems.

How does Lucit handle data refresh rates?¶

Lucit supports configurable refresh intervals depending on the data source and campaign requirements.

Is Lucit vendor-agnostic?¶

Yes. Lucit is built to abstract vendor-specific requirements, allowing a single creative logic layer across many platforms.

Can Lucit integrate with SSPs and DSPs?¶

Yes. Lucit can integrate into programmatic DOOH ecosystems including via Place Exchange and Vistar Media. On the DSP side, dynamic campaigns can be executed through Place Exchange for any DSP including The Trade Desk, Google DV360, Yahoo DSP, The Neuron and more. See Place Exchange DSP Partners Here

Does Lucit support custom automation rules?¶

Yes. Lucit supports rule-based automation for triggering complex updates and actions.

How does Lucit handle security and access control?¶

Lucit supports role-based access and permissions to every account.

Lucit also requires 2-Factor Authentication to access the platform.

Can Lucit be white-labeled?¶

Yes, Lucit supports a completely customizable white label environment allowing a media owner, operator, ad agency, or technology partner to customize: - Logos - Colors - Menu Items - Action Button Names / Visibility - Messaging

Is Lucit suitable for enterprise deployments?¶

Yes. Lucit is designed with scalability, reliability, and extensibility in mind.