Post Ad Navigation Guide¶

Overview¶

The purpose (or goal) of the "Post Ad" process is to create an ad that will run on a digital billboard / screen or digital signage.

Prerequisites¶

This process requires that you have

A Lucit Account
A Campaign attached to 1 or more screens
Permission to post ads to your account
An ad (in JPEG or PNG Format) that you want to post, OR, a template that you have designed in Templates. See the Template Designer General Navigation Guide to learn how to create templates.

How to Start Posting an Ad¶

The post ad process begins by clicking the POST AD button. This button is available in a number of places in the Lucit Interface, including :

Account Profile -> Home Page - POST AD
Account Profile -> Campaigns -> {Campaign} Page -> POST AD
Account Profile -> Templates -> {Template} -> POST AD

Post Ad Workflow Overview¶

POST AD Button
    ↓
Choose Creative Type
    ├─→ Complete Creative → Upload Images → Crop/Stretch → Generate
                    ↓
                Proof Page
    └─→ Dynamic Template → Fill Template Fields → Generate
                ↓
            Proof Page

Detailed Post Ad Workflow¶

After clicking POST AD, you will be presented with a series of steps. These are outlined below

What do you want to post? Dialog
- Complete Creative Option
  - Choose this option when you have already designed an ad and you have made versions of this ad in each size required for your campaign
  - Your ads should be in JPG format for best results, but PNG is also supported
- Dynamic Template Option
- CANCEL Button
- NEXT Button
- Complete Creative
  - IF campaign has just 1 screen size
    - User is Presented with a Click Here To Upload Size {width}x{height}
    - Click on this text to open up your file choose
    - Select a file that is (or close to) that size
    - User will then be shown a Cropping Window. Crop on the CROP tab, or, using the STRETCH tab, stretch the image to fit the screen size
    - Click CREATE
    - Your ad will be generated, and you will land on the Proof Page for this creative.
  - IF campaign has multiple different screen sizes
    - User is presented with a list of each different screen size {width}x{height}
    - Click on ONE of the screen sizes to upload your creative
    - CROP or STRETCH your image to fit
    - Click CREATE
    - Your ad will be generated in ALL sizes automatically based on your upload and you will land on the Proof Page for this creative
    - On the Proof Page click the EDIT button to edit the sizes for this creative (The Item Page)
    - Next to each image that is squished or distorted (wrong size) click on the CHANGE THIS IMAGE button to upload a new image that best fits that size
    - Once complete (uploading each image size) click on the VIEW PROOF button to return to the Proof Page
- Dynamic Template
  - From the list of templates in your account, choose one of the templates
  - The template will then present you with options to fill out on the template. These could be images that you need to upload, or, text fields that you need to fill out to complete the ad.
  - Once you have uploaded any required images and filled out all required text fields, click on CREATE
  - Your ad will be generated, and you will land on the Proof Page for this creative.
  - You may EDIT the fields for this ad / template, from the Proof Page click on the EDIT button to go to the Item Page
  - Then click on the EDIT VALUES button to edit the image / text fields for this templated ad.
  - And then click on VIEW PROOF to return to the Proof Page

What Happens After Posting¶

Once your ad is created and you're viewing the Proof Page:

If draft mode is disabled (default): Your ad will automatically be added to your campaign and will immediately start running on your connected screens
If draft mode is enabled: Your ad will be created in draft state and you'll need to activate it manually
- To activate: Creatives -> {Your Ad} -> ACTIVATE
- To enable draft mode for future ads: Settings -> Creatives -> New Ads Will Start in Draft State (Enable)
View your ad in action: Navigate to Home -> Ads to see your ad in the active ads list with real-time last play status
Return to your campaign: Click on Campaigns -> {Campaign} to return to your campaign page
Edit your ad later: Navigate to Creatives -> {Your Ad} to make changes

Common Questions¶

What image formats are supported?

JPG (recommended) and PNG formats are supported. JPG files typically provide the best balance of quality and file size for digital billboards.

What if my image is the wrong size?

Use the CROP or STRETCH tools during the upload process to adjust your image to fit the screen dimensions. If you have multiple screen sizes, you can upload a different optimized image for each size using the CHANGE THIS IMAGE button on the Item Page.

Can I edit my ad after posting?

Yes! From the Proof Page click the EDIT button to modify your creative. You can: - Change images by clicking CHANGE THIS IMAGE for each size - Edit template values by clicking EDIT VALUES (for dynamic template ads) - Update any creative properties

How do I know if my ad is running?

View the Campaign at Campaigns -> {Campaign} and view the list of ads that are at the top of the list and are checked. These are your running ads. Check that the ad that you just posted is in thist list.

Navigate to Home -> Ads to see all your active running ads with real-time last play status. This shows when each ad last played on a screen.

What's the difference between Complete Creative and Dynamic Template?

Complete Creative: You provide fully designed images (JPG/PNG) for each screen size. Best when you have pre-designed ads from design software.
Dynamic Template: You fill in fields (text, images) on a pre-built template. The template automatically generates all screen sizes. Best for consistent branding or data-driven content. Learn more in the Template Designer General Navigation Guide.

What is the Proof Page vs the Item Page

Proof Page displays a visual proof of your ad in every size on every screen. Where available, it mocks up your ad on screens / billboards using google street view images, media owner provided images of the signs (We call this Lucit XR) and or AI generated default placeholder images. A proof page can be shared with other people who do not have Lucit accounts
Item Page THe Item page is where you can edit your ad. You can perform the following actions
- Add or Replace Images Creatives -> {Item} -> Item Page -> CHANGE IMAGE
- Add additional sizes Creatives -> {Item} -> Item Page -> CHANGE IMAGE
- Edit template values / images Creatives -> {Item} -> Item Page -> EDIT VALUES
- Activate Draft Ads Creatives -> {Item} -> Item Page -> ACTIVATE
- Delete Ads Creatives -> {Item} -> Item Page -> DELETE
- View Proof page for an ad Creatives -> {Item} -> Item Page -> VIEW PROOF
- Change an ad title / name Creatives -> {Item} -> Item Page -> Title -> {PencilIcon}
- Add tags and geo tags to an ad Creatives -> {Item} -> Item Page -> Tags -> {PencilIcon}
- Change the ads template Creatives -> {Item} -> Item Page -> Templates -> CHANGE
- Edit the campaigns and triggers for an ad Creatives -> {Item} -> Item Page -> Campaigns
  - Check / Plus Icon to activate de-activatge
  - Calendar Icon to edit start stop dates and times
  - Folder / Star icon to edit data driven triggers