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Screen Format Reference

Complete reference of all digital billboard screen formats supported by Lucit.

This reference contains 17 screen formats currently supported by the Lucit platform. Each format is optimized for specific aspect ratios and use cases.

Format Overview

Format Name Recommended Dimensions (W×H) Aspect Ratio Range
oddvertical Extra Vertical 350×1000 0 - 0.3999
vertical Vertical 1080×1920 0.4 - 0.5999
tall Tall 700×1000 0.6 - 0.7999
tallblock Tall Block 540×600 0.8 - 0.9999
block Block 600×600 1
oddblock Wide Block 1000×833 1.0001 - 1.3999
oddball Wider Block 1000×625 1.4 - 1.6999
widescreen Widescreen 1920×1080 1.7 - 1.8
oddposter Tall Poster 1000×526 1.8001 - 1.9999
poster Poster 840×400 2 - 2.2222
medianposter Median Poster 1000×447 2.2223 - 2.2499
median Median 1000×400 2.25 - 2.7499
third Third 1200×400 2.75 - 3.2665
bulletin Bulletin 1400×400 3.2666 - 3.717
bulletinquarter Bulletin Quarter 1000×267 3.7171 - 3.7499
quarter Quarter 1600×400 3.75 - 4.25
quarterbeyond Quarter Beyond 1000×234 4.2501+

Format Details

The listed dimenions (in pixels) is the recommended design dimensions for creatives within that size format. This dimensions will be different than the actual screen size, which varys greatly among different types of screens and screen hardware.

The recommended dimensions are a fairly standard size to build that will work across most sizes in that format.

When using the Lucit Template Designer, your creatives can be built to respond to all different sizes within the Aspect Ratio Range for the screen (to avoid squishing / stretching) your creatives. Learn more in the Template Designer General Navigation Guide.

Understanding Aspect Ratios

The aspect ratio ranges determine which format will be automatically selected based on your screen's dimensions:

  • Ratio = Width ÷ Height
  • Formats are ordered from most vertical (lowest ratio) to most horizontal (highest ratio)
  • Each format has a minimum and maximum ratio range to ensure optimal display

Format Selection

When you upload content or configure a screen, Lucit automatically:

  1. Calculates your screen's aspect ratio
  2. Matches it to the appropriate format range
  3. Applies the corresponding template and sizing rules

Standard Formats

The most Common formats in out-of-home typically depend on the type of environment the content is running in. For each of the below categories, the majority of all screens in these environments fall into these formats :

Outdoor - Billboards

  • tall
  • poster
  • third
  • bulletin
  • bulletinquarter

Outdoor - Urban Panels

  • vertical
  • tall
  • widescreen

Indoor - Place based

  • vertical
  • tall
  • widescreen

*This documentation is automatically generated from the Lucit API. Last updated on 2026-01-16 *