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User Roles Reference

Overview

User roles control permissions and access levels within Lucit accounts, agencies, and operator organizations. Each role has specific capabilities for managing campaigns, users, billing, and settings.

This reference documents 13 Account Roles and 10 Agency/Operator Roles available in the Lucit platform.

Account Roles

Account roles control user permissions within advertiser accounts. These roles are assigned when adding users to an account.

Role Key Title Description Can Invite Can Remove
account_admin Account Admin An admin of an account, can manage all aspects of this account including campaigns, billing, settings. account_user, account_exec, account_admin, account_user_re_broker, account_user_re_agent, billing_user, account_poster, account_poster_limited, user_view_only ✓ All Roles
billing_user Account Billing User This user's email address will get invoices for this account billing_user —
account_bot Account Bot An account bot - Can't log in directly to the app, only programatically — —
account_contact Account Contact An account contact record - Can't log in or do anything — —
account_poster Account Poster Can post to an account's campaigns, edit their own posts, but not the posts of other account members account_poster —
account_poster_limited Account Poster (Limited) Can post using templates, edit thir own posts, but cannot perform any other actions — —
account_user_re_agent Account Real Estate Agent A special real estate user that belongs to an account but can only see their own listings account_user_re_agent, billing_user, account_poster, account_poster_limited, user_view_only —
account_user_re_broker Account Real Estate Broker A special real estate broker user that can be assigned child accounts as a broker account_user_re_broker, account_exec, account_user, billing_user, account_user_re_agent, account_poster, account_poster_limited, user_view_only ✓ All Roles
account_user Account User A normal user, either owns or works for this account, can view and edit campaigns for their account, change settings, upload creatives account_user, user_view_only —
account_developer Developer / Programmer This person is a software developer who works with scripts, API's and programming code account_developer —
account_manager Lucit Account Manager The Lucit account manager for this account. This is the Lucit employee who is assigned to this account account_user, account_exec, account_manager, account_user_re_broker, account_user_re_agent, billing_user, account_poster, account_poster_limited, user_view_only —
account_exec Operator Account Exec Works for an out-of-home operator, access post / edit campaigns running on their screens account_user, account_exec, user_view_only —
user_view_only View Only Can view creatives, campaigns and analytics, but cannot post new ads, edit campaigns or settings — —

Agency & Operator Roles

Agency and Operator roles control user permissions within ad agencies and out-of-home operators. These roles are assigned when adding users to an agency or operator organization.

Role Key Title Description Can Invite Can Remove
account_exec Account Exec An account exec that works for your organization. Can add accounts and manage them. account_exec —
ad_approver Ad Approver A user that can do ad approvals and will get notifications about ad approvals ad_approver —
agency_admin Admin Administrator can edit all screens, users and settings account_exec, agency_admin, ad_approver, billing_user ✓ All Roles
billing_user Billing User This user's email address will get invoices for this company billing_user —
agency_bot Bot An bot - Useful for programmatic integrations and player API's. Cannot log in — —
agency_contact Contact A contact record - Can't log in or do anything — —
developer Developer / Programmer This person is a software developer who works with scripts, API's and programming code developer —
graphic_designer Graphic Designer / Art This person creates ads and artwork for advertisers graphic_designer —
account_manager Lucit Account Manager The Lucit account manager for this operator or ad agency. account_exec, agency_admin, account_manager, ad_approver, billing_user —
traffic Traffic / Scheduler This person schedules and loads ads into the player / digital scheduler traffic —

Understanding Role Permissions

Can Invite

The "Can Invite" column shows which roles each role can invite to the account/organization. This creates a permission hierarchy where higher-level roles can add lower-level users.

Can Remove Users

Some roles have special permissions to remove users from the account or organization:

  • All Roles: Can remove any user regardless of their role
  • Specific Roles: Can only remove users with certain roles
  • None: Cannot remove other users

Common Use Cases

Account Roles

  • Account Admin: Full control over account settings, billing, campaigns, and users
  • Account User: Day-to-day campaign management and creative work
  • Account Poster: Content creators who only need to post ads
  • View Only: Clients or stakeholders who need read-only access
  • Developer: Technical users integrating via API

Agency & Operator Roles

  • Agency Admin: Full control over the agency organization and client accounts
  • Operator Account Exec: Sales or account management staff at OOH operators
  • Billing User: Finance staff who need to receive invoices

How to Assign Roles

For Account Users

Roles are assigned when inviting users to an account through the Users & Invites section:

  1. Navigate to Users & Invites from the account menu
  2. Click INVITE SOMEONE TO THIS ACCOUNT
  3. Enter email address or phone number
  4. Select the appropriate role from the dropdown (see roles table above)
  5. Click INVITE

For more details, see Account Users & Invites in the General Navigation Guide.

For Agency & Operator Team Members

Roles are assigned when inviting team members through the Team section:

  1. Navigate to Team from the agency or operator menu
  2. Click INVITE A TEAM MEMBER
  3. Enter email address or phone number
  4. Select the appropriate role from the dropdown (see roles table above)
  5. Click INVITE

For more details, see: - Ad Agency Team Management - Operator Team Management