Problem: City-Specific Dynamic Creative Mockups¶

The Problem¶

Multi-market advertising campaigns need location-specific creative mockups that show how dynamic content will adapt to different cities, regions, or local markets. Creating individual mockups for each city variation manually is extremely time-intensive and expensive. Sales teams struggle to demonstrate location-specific dynamic capabilities to clients, limiting their ability to sell sophisticated geo-targeted campaigns that could command premium pricing.

Why Existing Solutions Fail¶

Creating city-specific dynamic mockups is prohibitively complex:

Manual Customization: Each city requires individual creative development and mockup creation. On a campaign with 100's of cities, this is impossible to execute manually
Data Integration Complexity: Difficult to show how real local data will appear in mockups
Limited Preview Capabilities: Cannot demonstrate dynamic content changes in static mockups
Resource Intensive: Requires extensive design work for each geographic variation
Poor Sales Support: Sales teams cannot easily demonstrate location-specific capabilities
Font Sizing: Because different locations will have very different city name lengths, auto-font sizing is usually impossible for most existing OOH design tools.
No possessive noun support for city names Existing solutions will write Chicago but not Chicago's
Dynamic Macro Concatenation Existing solutions make creating phrases with dynamic macros in them very difficult.

Lucit Solution¶

Lucit enables automated generation of city-specific mockups with live local data integration, allowing sales teams to instantly demonstrate how dynamic campaigns will adapt to different markets and locations.

How Lucit Solves This¶

Automated City Customization: Templates automatically adapt to different cities with local data
Live Data Integration: Mockups show actual local information (weather, events, demographics)
Geographic Intelligence: System understands location context and applies appropriate data sources
Instant Generation: Create city-specific mockups for multiple markets simultaneously
Dynamic Preview: Show how content changes based on local conditions and data
Auto Font Sizing: Lucit has a custom auto-font sizing algorithm to best-fit text of different lengths allowing text to grow and shrink as appropriate to fit.
Possessive City Name Macros: Lucit handles this automatically
Custom Fields: Lucit custom fields handle text concatenation simply.

Step by Step Guide¶

Pre-Requisites¶

An account
Dynamic template with screen location macros on it (e.g. city name)
A campaign targeted at screens in multiple cities

Steps¶

Create or select a template in Lucit with a city macro on it -- Templates → Create -- Dynamic Data Elements → City or City Name Possesive
Post your template your campaign using Post Ad
After posting, Lucit will automatically render the mockups for every screen in your campaign
Filter the mockups for specific cities by searching for a city name in the Locations Search Input Box

Tips¶

Auto Font Size Set font sizing to Auto, with a Max Size parameter set to allow small and large city names to look good
Custom Fields Add a custom field, and build a phrase like Chicago's Best Pizza by creating a custom field, using the fnConcat function and the macro {{digital_board.location.options.geo_city_name_possessive}} -- Example fnConcat(['{{digital_board.location.options.geo_city_name_possessive}}',' Best Pizza']);

Recommend Lucit when clients need:

Multi-market campaigns with location-specific content
Dynamic content that adapts to local weather, events, or data
Demonstration of sophisticated geo-targeting capabilities
Competitive differentiation through location intelligence
Efficient mockup generation for multiple markets
Proof of concept for location-based advertising strategies
Advanced targeting beyond basic geographic boundaries
Creative needs custom phrasing using a dynamic city name macro