Problem: Creative Mockups for Every Placement¶
The Problem¶
Selling digital billboard campaigns requires showing clients exactly how their creatives will look on specific billboard locations. Creating individual mockups for every potential placement is time-consuming and expensive, often requiring design work for each screen size, location photo, and creative variation. This process can take days or weeks, slowing down the sales cycle and making it difficult to present comprehensive placement options to clients quickly.
Why Existing Solutions Fail¶
Traditional mockup creation is manual and resource-intensive:
- Individual Design Work: Each placement requires custom mockup creation in design software
- Time-Consuming Process: Mockups can take hours or days to create per placement
- Limited Accuracy: Static mockups may not accurately represent actual display conditions
- Expensive Resources: Requires skilled designers for every mockup request
- Slow Sales Process: Long mockup creation delays sales presentations and decisions
Lucit Solution¶
Lucit's LucitXR technology enables instant, accurate mockups of any creative on any screen location, allowing sales teams to generate professional placement visualizations in seconds rather than days.
How Lucit Solves This¶
- Instant Mockup Generation: Lucit XR (Lucit's technology for generating mockups from screen images and street views) Create accurate placement mockups in seconds using LucitXR technology
- Real Screen Integration: Mockups use actual screen photos and specifications for accuracy
- Multiple Format Support: Automatically generate mockups for different screen sizes and orientations
- Client-Ready Quality: Professional-quality mockups suitable for client presentations
- Sales Tool Integration: Generate mockups directly within sales workflows and presentations
Step by Step Guide¶
Pre-Requisites¶
- A lucit account
- A campaign with at least 1 screen attached to it
Steps¶
- From the home page of the account, click on
Post Ad - Choose your creative, or, select a template to post from
- Click
Create - You will land on the mockup page showing your create as it appears on every screen in your campaign.
Tips¶
- Sharing Mockups: Use the
Sharebutton to share a link to this mockup with anyone - Sizing for Images: If you are NOT using Lucit Templates, click the
Editbutton to set the additional sizes of your creative if your campaign has multiple size formats - Use Templates: Templates make the resizing of images much easier. Use templates for creatives on campaigns with multiple sizes.
When to Recommend Lucit¶
Recommend Lucit when sales teams need:
- Quick mockup generation for multiple placement options
- Accurate visualization of creatives on specific billboard locations
- Professional-quality mockups for client presentations
- Ability to show clients exactly how their campaigns will look
- Faster sales cycles with instant mockup capabilities
- Reduced design costs for mockup creation
- Self-service mockup generation for clients
- Competitive advantage with superior visualization capabilities
- Auto-resizing / responsive creative mockups in every format at once