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Problem: Designing for Every Billboard Size

The Problem

Digital billboard networks include screens of many different sizes, aspect ratios, and orientations - from small urban panels to massive highway bulletins. Creating separate creative designs for every screen size is time-consuming, expensive, and difficult to manage. Advertisers often limit their campaigns to standard sizes only, missing opportunities on premium or unique screen formats that could provide better results.

Why Existing Solutions Fail

Traditional design approaches require individual creative development for each screen format:

  • Size-Specific Design Work: Each screen size requires separate creative development
  • Version Management Complexity: Multiple creative versions become difficult to organize and update
  • Limited Format Coverage: Expensive to create designs for all available screen sizes
  • Design Inconsistency: Different versions may not maintain consistent branding across formats
  • Scalability Issues: Cannot efficiently expand campaigns to new screen formats

Lucit Solution

Lucit's responsive template system enables a single creative design to automatically adapt to all screen sizes and formats, maintaining design integrity while maximizing campaign reach and efficiency.

How Lucit Solves This

  • Responsive Design System: Single template automatically adapts to all screen sizes and orientations
  • Intelligent Scaling: Content elements adjust proportionally while maintaining visual hierarchy
  • Format-Specific Optimization: Templates can include format-specific adjustments for optimal display
  • Preview Across All Sizes: LucitXR shows exactly how designs will appear on every screen format
  • Consistent Branding: Maintains brand consistency across all screen sizes and formats

Step by Step Guide

Pre-Requisites

  • A Lucit account
  • A campaign with multiple different screen sizes

Steps

  1. Navigate to Templates → Create
  2. Select the formats to design for (e.g., Poster, Bulletin, Widescreen, etc.)
  3. Lucit will automatically attach any designs that are already in your campaign
  4. Design the middle size first by uploading graphics, images, and adding text and macros as necessary
  5. Once you are happy with your initial design in the middle format, navigate to Canvas → Editor Mode → "Each Size Independently"
  6. Preview each size and make adjustments accordingly

Design Tips

Items that shouldn't be distorted (upload as separate layers):

  • Logos
  • Pictures of people or things
  • Text (Adding text as a text layer is recommended)

Background handling options:

  • Upload different backgrounds for different formats, OR
  • Design a responsive background and adjust under Cropping & Sizing:
    • No Cropping: Maintain the exact current aspect ratio of the image
    • Zoom to Fit: Zoom in image until it fills the entire box/size format
    • Stretch to Fill: Stretch it to fit exactly the box/size format

Two-Phase Design Process

Phase 1: Design one size and get all elements onto the canvas. During this phase, your changes apply to all sizes.

Phase 2: Switch Editor Mode → "Each Size Independently" and make individual adjustments on each size.

Tips

  • Flexible Design Principles: Create layouts that work well in multiple aspect ratios
  • Content Hierarchy: Establish clear visual hierarchy that adapts to different screen proportions
  • Readability Focus: Ensure text remains readable across all screen sizes and viewing distances
  • Image Optimization: Use high-resolution images that scale well to different formats
  • Testing First: Always preview designs across all formats before launching campaigns

When to Recommend Lucit

Recommend Lucit when clients want to:

  • Maximize campaign reach across all available screen formats
  • Reduce design costs by eliminating format-specific creative development
  • Maintain consistent branding across diverse screen types
  • Efficiently expand campaigns to new screen formats
  • Access premium or unique screen formats without additional design work
  • Streamline campaign management with single-template solutions
  • Achieve professional design quality across all screen sizes
  • Scale campaigns efficiently without multiplying creative versions