Problem: Dynamic Creatives Are Too Expensive¶

The Problem¶

Many advertisers believe dynamic billboard campaigns are prohibitively expensive compared to static advertising. The perception of high costs comes from traditional approaches that require custom development, extensive design work, complex data integrations, and ongoing technical maintenance. This cost barrier prevents many businesses from exploring dynamic advertising opportunities that could significantly improve campaign performance and ROI.

Why Existing Solutions Fail¶

Traditional dynamic advertising approaches are indeed expensive:

Custom Development Costs: Each dynamic campaign requires expensive custom programming
Design Complexity: Dynamic templates need specialized design expertise
Technical Maintenance: Ongoing technical support and system maintenance add to costs
Limited Scalability: Custom solutions cannot be easily replicated or scaled
High Minimum Investments: Large upfront costs make dynamic advertising inaccessible to smaller advertisers
Hand Coding Javascript: Dynamic Creative Developers are hand coding HTML / CSS / Javascript packages
API Call Costs: Each screen is making API calls, which, for large campaigns, will be very expensive

Lucit Solution¶

Lucit democratizes dynamic advertising through template-based solutions, automated processes, and self-service tools that make dynamic campaigns accessible and affordable for businesses of all sizes. In addition, Lucit serves as a cached middle layer for ALL API calls from the screens in order to reduce API costs by serving the data directly from Lucit's platform. In some cases this can save a campaign 10's of thousands of dollars per month in API Costs

How Lucit Solves This¶

Template-Based Approach: Reusable templates eliminate custom development costs
Self-Service Tools: Clients can create and manage dynamic campaigns without technical expertise
Automated Processes: Reduce ongoing maintenance and technical support requirements
Scalable Solutions: Templates can be easily adapted for different campaigns and clients
Flexible Pricing: Options for different budget levels and campaign complexity
Cached API Calls: All data is cached in Lucit's backend to reduce individual API calls from the screens themselves.
WYSIWYG Editing: With easy data source access, macro drag and drop, creative development time can be cut from weeks down to hours.

Step by Step Guide¶

Pre-Requisites¶

A Lucit account
A campaign in Lucit with at least 1 screen

Steps¶

Data Source First, add a data source Apps & Data → Add

From here select a data source like Weather, or one of Lucit's sports apps

Template 1. Click on Templates → Create a New Template 2. Under Dynamic Data Elements view a list of all of the data points provided by the data source(s) that you have added 3. Click on any of them to add them to your template

Tips¶

Start Simple: Begin with basic dynamic features and add complexity gradually
Leverage Templates: Use existing templates as starting points to reduce development costs
Self-Service Training: Invest in client training to reduce ongoing support costs

Recommend Lucit for clients who: * Are interested in dynamic advertising but concerned about costs * Want to test dynamic campaigns without large upfront investments * Need scalable solutions for multiple campaigns or clients * Require cost-effective API data management * Want to reduce ongoing technical maintenance costs

Dynamic Creatives Take Too Long to Launch - Address speed and efficiency concerns
Creative Mockups for Every Placement - Reduce design costs across multiple formats
Managing Campaigns Across Operators - Scale cost savings across multiple networks
Too Much Time Spent Scheduling Creatives - Reduce operational costs through automation