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Problem: Dynamic Creatives Take Too Long to Launch

The Problem

Traditional dynamic billboard campaigns have lengthy development and deployment timelines that can take weeks or months from concept to launch. This extended timeline prevents advertisers from responding quickly to market opportunities, seasonal trends, competitive activities, or time-sensitive promotions. The slow development process also increases costs and reduces the effectiveness of dynamic campaigns that depend on timely, relevant content.

Why Existing Solutions Fail

Conventional dynamic advertising development is inherently slow:

  • Custom Development Required: Each campaign needs individual programming and development work
  • Complex Integration Process: Connecting data sources and testing integrations takes extensive time
  • Multiple Approval Stages: Traditional workflows require numerous review and approval cycles
  • Technical Bottlenecks: Limited technical resources create delays in campaign development
  • Testing and Quality Assurance: Extensive testing phases delay launch timelines

Lucit Solution

Lucit accelerates dynamic campaign launches through template-based development, automated integrations, and streamlined workflows that can reduce time-to-market from months to days or even hours.

How Lucit Solves This

  • Rapid Template Deployment: Pre-built templates enable quick campaign setup and customization
  • Automated Data Connections: Streamlined integration with common data sources reduces setup time
  • Streamlined Workflows: Simplified approval processes and automated quality checks
  • Real-Time Preview: Immediate visualization of dynamic content reduces revision cycles
  • Self-Service Capabilities: Clients can launch campaigns independently without waiting for technical resources

Step by Step Guide

Pre-Requisites

  • A Lucit account
  • A campaign in Lucit with at least 1 screen

Steps

Data Source First, add a data source Apps & Data → Add

From here select a data source like Weather, or one of Lucit's sports apps

Template 1. Click on Templates → Create a New Template 2. Under Dynamic Data Elements view a list of all of the data points provided by the data source(s) that you have added 3. Click on any of them to add them to your template

For detailed information on creating templates, see the Template Designer General Navigation Guide.

Tips

  • Start Simple: Begin with basic dynamic features and add complexity gradually
  • Leverage Templates: Use existing templates as starting points to reduce development costs
  • Self-Service Training: Invest in client training to reduce ongoing support costs

When to Recommend Lucit

Recommend Lucit when clients need:

  • Rapid response to competitive activities or market opportunities
  • Seasonal campaigns that must launch quickly for maximum effectiveness
  • Event-driven advertising with tight timeline requirements
  • Time-sensitive promotions that cannot wait for lengthy development cycles
  • Agile advertising strategies requiring frequent campaign launches
  • Ability to test and iterate dynamic campaigns quickly
  • Reduced time-to-market as a competitive advantage
  • Cost savings from faster development and deployment processes