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Problem: Endless Email Loops for Creative Updates

The Problem

Creative updates for digital billboard campaigns often involve lengthy email chains between clients, agencies, operators, and design teams. These email loops create confusion, version control issues, delays, and missed deadlines. Important creative changes get lost in email threads, approvals are delayed by email response times, and the lack of centralized communication leads to frustration for all stakeholders involved in campaign management.

Why Existing Solutions Fail

Email-based creative management creates numerous inefficiencies:

  • Version Control Issues: Multiple creative versions shared through email create confusion
  • Communication Delays: Email response times slow down urgent creative updates
  • Lost Information: Important details get buried in long email threads
  • No Centralized Tracking: Cannot easily track approval status or outstanding requests
  • Multiple Stakeholders: Coordinating between clients, agencies, and operators through email is complex

Lucit Solution

Lucit provides centralized campaign management with built-in communication tools, version control, and approval workflows that eliminate email loops and streamline creative collaboration.

How Lucit Solves This

  • Centralized Communication: All campaign-related changes happen in Lucit
  • Version Control System: Automatic tracking of creative versions and changes
  • Approval Workflows: Structured approval processes with clear status tracking
  • Real-Time Collaboration: Immediate updates and notifications for all stakeholders
  • Activity History: Complete audit trail of all creative changes and communications
  • Simple, easy to use interface: Lucit is designed to be used by marketers, agencies and clients, so it's user interface is simple, and easy to use and understand.

Step by Step Guide

Step by Step Guide

Pre-Requisites

  • Lucit operator account
  • Screens setup in Lucit
  • Player integration created
  • A client account created (e.g Bob's Pizza)
  • A campaign in the account created and scheduled

Steps

  1. Select your operator profile from the profile drop down Top Right of Screen in Lucit
  2. Click on Accounts
  3. Next to the account you wish to manage click on Manage
    • Or, click on Join if you are an operator admin and this account belongs to one of your account execs
  4. Once on the account profile, click on Users & Invites
  5. Click on Invite and enter in your client user's email or mobile number
  6. Select an appropriate permission level for this user

From there the user will receive an invitation to join Lucit, and after registering, will have access to this account

Tips

  • Permissions: Most users should be invited with an Account User permissions
  • Training: Offer a quick zoom training session to show the user how to post ads, create templates and add data sources

When to Recommend Lucit

Recommend Lucit when campaigns involve:

  • Multiple stakeholders requiring coordinated creative management
  • Frequent creative updates and revisions
  • Complex approval processes with multiple review stages
  • Time-sensitive campaigns where email delays are problematic
  • Agencies managing multiple client campaigns simultaneously
  • Need for clear audit trails and accountability in creative processes
  • Frustration with current email-based creative management processes
  • Desire for streamlined collaboration and communication efficiency