Skip to content

Problem: Limited Font Support in Dynamic Creatives

The Problem

Brand consistency requires specific fonts and typography in advertising campaigns. Dynamic billboard creatives often fail to support custom fonts or brand-specific typography, forcing advertisers to compromise their visual identity or abandon dynamic content altogether. This limitation results in generic-looking campaigns that don't match brand guidelines and reduces the effectiveness of dynamic advertising for brands with strong typographic identities.

Why Existing Solutions Fail

Most DOOH platforms have restrictive font limitations:

  • System Fonts Only: Limited to basic system fonts that don't match brand requirements
  • No Custom Font Upload: Cannot add brand-specific or licensed fonts to templates
  • Font Rendering Issues: Poor font rendering quality on high-resolution billboard displays
  • Limited Typography Controls: Basic font sizing without advanced typography features
  • Brand Consistency Problems: Dynamic content looks different from static brand materials

Lucit Solution

Lucit supports custom font uploads and advanced typography controls, enabling dynamic creatives that maintain complete brand consistency and professional typographic quality across all screen sizes and resolutions.

How Lucit Solves This

  • Custom Font Upload: Support for brand-specific fonts including web fonts and licensed typefaces
  • Advanced Typography: Full control over font sizing, spacing, kerning, and line height
  • High-Resolution Rendering: Professional font rendering optimized for large-format displays
  • Template Font Libraries: Reusable font collections for consistent brand application
  • Cross-Platform Compatibility: Fonts render consistently across different screen types and sizes
  • Rendering high-res fonts and low resolutions: Templates can be set with a minimum render size so the chrome browser snapshotting service will correctly render fonts before resizing the content back down.

Step by Step Guide

Pre-Requisites

  • Brand font files (TTF, OTF, or web font formats)
  • Font licensing that permits digital billboard usage
  • Lucit account with custom font upload capabilities

Steps

  1. Navigate to Templates → Create a new Template
  2. Add a text field Text click on some text
  3. On the Edit tab, select a font, or choose Upload to upload your custom font

For more details on working with the Template Designer, see the Template Designer General Navigation Guide.

Font Distortion Prevention To prevent font distortion when using fonts designed for print (and not web), click on the Settings icon on the template The Gear Icon and then under Advanced set the minimum render height and width at a larger number such as 900

Tips

  • Font Licensing: Verify that font licenses permit digital billboard usage
  • File Size: Optimize font files for faster loading without compromising quality
  • Fallback Fonts: Set backup fonts in case custom fonts fail to load
  • Readability Testing: Test font legibility at actual billboard viewing distances
  • Brand Guidelines: Document font usage guidelines for consistent application

When to Recommend Lucit

Recommend Lucit when clients have:

  • Strong brand typography requirements that must be maintained
  • Custom or licensed fonts that are central to brand identity
  • Dynamic campaigns that need to match existing brand materials
  • High-end brands requiring premium typography quality
  • Multiple brand variations requiring different font sets
  • Complex typography needs beyond basic system fonts
  • Requirements for professional typographic control in dynamic content
  • Fonts designed for print are rendering poorly on small screen sizes