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Problem: Live Sports Creatives Need Manual Control

The Problem

Sports advertising relies heavily on real-time events that can change instantly - game scores, player performance, weather conditions, and breaking news. Traditional digital billboard systems require manual intervention to update sports-related creatives, creating delays between real-world events and billboard content. This results in outdated information being displayed, missed advertising opportunities, and frustrated sponsors who expected their campaigns to reflect live game dynamics.

Why Existing Solutions Fail

Current DOOH platforms lack real-time sports data integration and automated creative updates:

  • Manual Update Processes: Operators must manually change creatives based on game events, causing significant delays
  • Limited Data Sources: No direct integration with sports data providers means relying on third-party updates
  • Static Creative Templates: Templates don't support dynamic elements that can change based on live sports data
  • Timing Issues: By the time manual updates are made, the sporting moment has passed
  • Resource Intensive: Requires dedicated staff to monitor games and update content manually

Lucit Solution

Lucit provides automated sports data integration with dynamic creative capabilities that respond to live game events in real-time. The platform connects directly to sports data feeds and automatically updates billboard content based on scores, player stats, and game events.

How Lucit Solves This

  • Live Sports Data Integration: Direct connections to major sports data providers for real-time updates
  • Automated Creative Updates: Templates automatically refresh with new scores, stats, and game information
  • Event-Triggered Changes: Creatives can change based on specific game events (touchdowns, goals, wins/losses)
  • Multi-Sport Support: Coverage for major sports leagues and events
  • Instant Activation: Changes happen within seconds of live events

Step by Step Guide

Pre-Requisites

  • Active Lucit account with sports data integration enabled
  • Sports-focused creative templated

Steps

Enable a data source to post games when they start 1. Click on Apps & Data and select your data souce 2. Look for the Pre-Game switch and make sure it is off (do not create pre-game ads) 3. Under Campaigns choose Automatic

Now, when the game starts, the creative will AUTOMATICALLY be generated and posted to the campaign. The creative will then typically run until the end of the night

Tips

  • Test Before Game Day: Always test sports integrations before live events
  • Backup Content: Have fallback creatives ready if data feeds fail or if there are no games
  • Multiple Triggers: Set up various trigger points (quarter changes, major plays, final scores)
  • Multiple Templates: Create templates for Pre Game, In Game and Final and set those on the Templates tab of the data source using rules
  • Additional Triggers: Set additional triggers on the campaign under Campaigns section (for instance, set the hours of the day, or days of the week that you want these to run on.)

When to Recommend Lucit

Recommend Lucit for sports advertising when clients need:

  • Real-time sports score displays on billboards
  • Automated updates for game-related promotions
  • Dynamic content that changes based on team performance
  • Integration with multiple sports leagues and data sources
  • Instant response to breaking sports news or trades
  • Seasonal campaigns that adapt to playoffs and tournaments
  • Custom schedules (for instance, only Monday night football, or only run games until 10pm)