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Problem: Location-Based Data and Nearest Exits

The Problem

Digital billboards in strategic locations like highways, airports, shopping centers, and transit systems have opportunities to provide valuable location-based information to viewers, but traditional DOOH systems cannot integrate real-time location data or provide contextually relevant information. This limits the potential for billboards to serve as helpful wayfinding tools while also creating missed opportunities for location-enhanced advertising.

Why Existing Solutions Fail

Standard DOOH platforms lack location intelligence capabilities:

  • Static Content Only: Cannot display dynamic information based on current location context
  • No Real-Time Data Integration: Cannot connect to traffic, transit, or facility management systems
  • Limited Contextual Awareness: No understanding of surrounding businesses, services, or infrastructure
  • No Emergency Integration: Cannot provide emergency information or evacuation guidance
  • Missed Revenue Opportunities: Cannot offer location-enhanced advertising options to clients

Lucit Solution

Lucit integrates location-based data sources to enable billboards that provide contextually relevant information including directions, traffic updates, facility information, and emergency guidance while creating new advertising opportunities.

How Lucit Solves This

  • Real-Time Location Data: Integration with mapping, traffic, and facility management systems
  • Dynamic Wayfinding: Automatically updated directions and navigation information
  • Emergency Integration: Connection to emergency systems for evacuation and safety information
  • Contextual Advertising: Location-aware advertising that adapts to surrounding businesses and services
  • Multi-Source Data: Combines multiple location data sources for comprehensive information

Step by Step Guide

Pre-Requisites

  • A Lucit acount
  • A campaign with screens spread across multiple geographic locations

Steps

  1. Navigate to Data Sources → Add
  2. Search for POI or Location to add one of the POI relevent sources
  3. Follow the instructions on the data source to provide the appropriate POI data
  4. Once the data source is setup, go to Templates → Create a New Template
  5. Under Dynamic Data Elements view the new fields that are provided by your POI data source.

Tips

  • Data Accuracy: Ensure location data sources provide current, reliable information
  • User Experience: Keep location information clear and easily readable at highway speeds

When to Recommend Lucit

Recommend Lucit when billboards are located in:

  • Highway locations where traffic and navigation information is valuable
  • Airports, train stations, or transit hubs requiring wayfinding assistance
  • Shopping centers or entertainment districts needing directional information
  • Tourist destinations where location services enhance visitor experience
  • Complex facilities like hospitals or universities requiring navigation help
  • Urban areas where location-enhanced advertising commands premium pricing