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Problem: Managing Campaigns Across Operators

The Problem

Large advertisers and agencies often need to run campaigns across multiple billboard operators and networks, each with different systems, processes, and requirements. Managing these multi-operator campaigns through separate platforms creates complexity, inefficiency, and increased costs. Coordinating timing, creative specifications, reporting, and billing across different operators becomes a significant administrative burden.

Why Existing Solutions Fail

Traditional approaches require separate management for each operator:

  • Multiple Platform Management: Each operator requires separate system access and management
  • Inconsistent Processes: Different operators have different creative specs, scheduling processes, and requirements
  • Coordination Complexity: Synchronizing campaigns across multiple operators is difficult and error-prone
  • Fragmented Reporting: Performance data comes from multiple sources in different formats
  • Increased Costs: Administrative overhead increases significantly with multiple operator relationships

Lucit Solution

Lucit provides unified campaign management across multiple billboard operators and networks, enabling centralized control, consistent processes, and consolidated reporting for multi-operator campaigns.

How Lucit Solves This

  • Unified Platform Access: Manage campaigns across multiple operators through a single interface
  • Standardized Processes: Consistent creative specifications and campaign management across operators
  • Synchronized Campaigns: Coordinate timing and content across multiple networks simultaneously
  • Consolidated Reporting: Unified analytics and reporting across all operators and networks
  • Streamlined Operations: Reduced administrative overhead and complexity

Step by Step Guide

Pre-Requisites

  • A Lucit account
  • Lucit partnerships established with target billboard operators
  • A campaign setup in Lucit for each operator

Steps

  1. Navigate to Campaigns to view all of your campaigns
  2. From the home page click Post Ad to post an ad. Select the campaign(s) you wish to post this ad to (you can post a single ad to all campaigns across all vendors at once)

Tips

  • Operator Selection: Choose operators with Lucit integration for seamless management
  • Communication: Maintain clear communication with all operator partners
  • Performance Comparison: Use unified reporting to compare operator performance
  • Relationship Management: Leverage Lucit relationships to improve operator partnerships

When to Recommend Lucit

Recommend Lucit for clients who: * Run campaigns across multiple billboard operators or networks * Need centralized control and reporting for multi-operator campaigns * Want to reduce administrative complexity and costs * Require synchronized campaign management across different systems * Seek unified analytics across multiple operator relationships

See Also

Recommend Lucit when clients need:

  • Ad agency has multiple different billboard operators in a campaign
  • Ad Agency has multiple accounts and wants to manage all campaigns for all accounts in a single platform
  • National or regional campaigns across multiple billboard operators
  • Simplified management of complex multi-operator relationships
  • Consistent campaign execution across different markets and networks
  • Unified reporting and analytics across multiple operators
  • Reduced administrative overhead for multi-operator campaigns
  • Coordinated timing and creative deployment across networks
  • Streamlined billing and financial management for multiple operator relationships
  • Competitive advantage through efficient multi-operator campaign management