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Problem: No Multi-Layer Creative Support

The Problem

Professional billboard creatives often require complex compositions with multiple visual layers - background images, overlay graphics, text elements, logos, and dynamic data fields that need to be controlled independently. Traditional DOOH systems treat creatives as flat, single-layer images, making it impossible to update individual elements without recreating the entire creative. This limitation forces designers to create multiple static variations instead of flexible, layered templates.

Why Existing Solutions Fail

Standard DOOH platforms lack sophisticated composition capabilities:

  • Flat Image Files: All creative elements must be flattened into a single image file
  • No Layer Independence: Cannot update individual elements without affecting the entire creative
  • Limited Composition Control: No ability to manage z-order, blending, or layer interactions
  • Static Elements Only: Cannot combine static backgrounds with dynamic foreground elements
  • Version Multiplication: Need separate files for each creative variation
  • No Transparency Support: No support for transparency or transparent portions of layers

Lucit Solution

Lucit's template system supports true multi-layer composition with independent control over each visual element, enabling sophisticated creative designs that combine static brand elements with dynamic, updateable content.

How Lucit Solves This

  • Independent Layer Control: Manage background images, text, logos, and data elements separately
  • Dynamic Layer Updates: Update individual layers without affecting other creative elements
  • Z-Order Management: Control which elements appear in front or behind others
  • Blending and Effects: Apply visual effects and blending modes between layers
  • Responsive Scaling: Each layer adapts appropriately to different screen sizes

Step by Step Guide

Pre-Requisites

  • A Lucit Account

Steps

  1. Navigate to Templates → Create a New Template and start a new multi-layer template
  2. Upload background layer (base image or color)
  3. Add subsequent layers in order of visual hierarchy:
  4. Brand logos and graphics
  5. Text elements and dynamic fields
  6. Overlay graphics and effects
  7. Configure layer properties (positioning, scaling, transparency)
  8. Set up dynamic elements that can change independently
  9. Test layer interactions across different screen formats
  10. Preview complete composition using LucitXR
  11. Save template for reuse with different content

Tips

  • Layer Organization: Plan your layer hierarchy before starting template creation
  • Asset Preparation: Prepare transparent PNG files for overlay elements
  • Dynamic Planning: Consider which elements will change and keep them on separate layers
  • Testing: Test layer combinations to ensure visual harmony
  • Performance: Balance layer complexity with rendering performance

When to Recommend Lucit

Recommend Lucit when clients need:

  • Complex creative compositions with multiple visual elements
  • Ability to update specific creative elements without rebuilding entire designs
  • Consistent brand backgrounds with changing promotional content
  • Dynamic data integration while maintaining static brand elements
  • Professional creative control similar to design software capabilities
  • Efficient creative variations without multiplying file versions
  • Advanced visual effects and layer blending capabilities
  • Responsive creatives that fit to every screen size and format