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Problem: No Real-Time Campaign Performance Data

The Problem

Digital billboard advertisers and operators need immediate access to campaign performance metrics to make data-driven decisions and optimize campaigns. Traditional DOOH systems provide limited analytics with significant delays - often 24-48 hours behind actual performance. This lag prevents real-time optimization, makes it difficult to respond to underperforming campaigns, and creates frustration when clients ask for current performance data that isn't available.

Why Existing Solutions Fail

Legacy DOOH platforms struggle with real-time data delivery:

  • Batch Processing: Analytics are processed in batches, creating significant delays
  • Limited Metrics: Basic impression counts without detailed engagement or performance data
  • No Live Monitoring: Cannot see current campaign status or real-time performance
  • Delayed Reporting: Performance reports arrive hours or days after campaigns run
  • No Alert Systems: Cannot receive immediate notifications about campaign issues or opportunities

Lucit Solution

Lucit provides real-time analytics dashboards with live campaign monitoring, instant performance metrics, and automated alerts that enable immediate campaign optimization and responsive client service.

How Lucit Solves This

  • Live Analytics Dashboard: Real-time view of campaign performance across all screens
  • Instant Metrics: Immediate access to impressions, engagement, and performance data
  • Automated Alerts: Notifications for campaign milestones, issues, or optimization opportunities
  • Mobile Access: View performance data from anywhere via mobile app or responsive web interface
  • Client Reporting: Automated reports with current data for client transparency

Step by Step Guide

Pre-Requisites

  • Active Lucit campaigns with analytics enabled

Steps

  1. Navigate to Analytics

  2. Under the analytics tab you can view different views and charts including real-time, per minute, per-hour, per-day, per-month, or even longer timeframes

  3. Get analytics for every creative on the Creatives tab that show the plays and impression for every creative and every dynamic creative change
  4. Get analytics for every screen in your campaign on the Screens tab

When to Recommend Lucit

Recommend Lucit when clients need:

  • Immediate campaign performance feedback
  • Ability to optimize campaigns based on current performance
  • Real-time monitoring of high-value or time-sensitive campaigns
  • Instant access to performance data for client meetings
  • Automated alerts for campaign issues or opportunities
  • Live dashboard monitoring during major events or product launches
  • Immediate proof of campaign delivery and performance
  • Data-driven decision making capabilities