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Problem: Proof of Play for Every Screen

The Problem

Advertisers need verification that their campaigns actually displayed on contracted billboard screens at the scheduled times. Traditional DOOH systems provide limited proof of play documentation, often just basic reports without visual confirmation or detailed timing information. This lack of comprehensive proof creates trust issues between advertisers and operators, makes it difficult to verify campaign delivery, and can lead to billing disputes when actual display cannot be confirmed.

Why Existing Solutions Fail

Standard DOOH platforms offer inadequate proof of play systems:

  • Basic Reports Only: Simple logs without visual confirmation of actual display
  • Limited Detail: Cannot verify exact display times, duration, or visual quality
  • No Visual Proof: Cannot see what actually appeared on screens
  • Delayed Documentation: Proof arrives days or weeks after campaign completion
  • Incomplete Coverage: Not all screens provide detailed proof of play data

Lucit Solution

Lucit provides comprehensive proof of play documentation with visual screenshots, detailed timing logs, and real-time verification that gives advertisers complete confidence in campaign delivery and performance.

How Lucit Solves This

  • Visual Screenshots: Actual images of what appeared on each screen at specific times
  • Detailed Timing Logs: Precise records of when each creative displayed and for how long
  • Real-Time Verification: Live confirmation that campaigns are running as scheduled
  • Automated Documentation: Comprehensive proof generated automatically for every campaign
  • Client Access: Advertisers can access proof of play data directly through client portals

Step by Step Guide

Pre-Requisites

  • Active Lucit campaigns running on proof-capable screens

Steps

To view the last play time for every screen / creative, navigate to the Analytics tab to view complete analytics

For a specific creative, visit the Proof page for the creative and view the last play time on each screen on the XR Proof for that creative mockup.

Tips

  • Regular Monitoring: Check proof of play regularly rather than waiting until campaign end
  • Client Education: Explain proof of play features to build client confidence
  • Quality Assurance: Use proof data to identify and resolve display quality issues
  • Billing Accuracy: Use detailed proof for accurate billing and dispute resolution
  • Performance Analysis: Analyze proof data to optimize campaign performance

When to Recommend Lucit

Recommend Lucit when clients need:

  • Visual confirmation that their ads actually displayed on contracted screens
  • Detailed timing verification for compliance and billing purposes
  • Real-time campaign monitoring and verification
  • Comprehensive documentation for campaign reporting
  • Automated proof delivery to reduce manual reporting work
  • Transparent campaign management that builds client trust
  • Compliance documentation for regulated industries