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Problem: Unified Analytics Across Billboard Networks

The Problem

Advertisers running campaigns across multiple billboard networks struggle to get comprehensive performance insights because each operator provides different analytics formats, metrics, and reporting timeframes. This fragmented approach makes it impossible to compare performance across networks, optimize total campaign spend, or understand overall campaign effectiveness. The lack of unified analytics prevents data-driven decision making for multi-network campaigns.

Why Existing Solutions Fail

Traditional DOOH analytics are operator-specific and incompatible:

  • Inconsistent Metrics: Different operators measure and report different performance indicators
  • Multiple Data Formats: Each network provides data in different formats and structures
  • Varying Timeframes: Different reporting schedules and time periods across operators
  • No Standardization: Cannot compare performance metrics across different networks
  • Manual Consolidation: Requires extensive manual work to combine data from multiple sources

Lucit Solution

Lucit provides unified analytics that standardize metrics across all connected billboard networks, enabling comprehensive performance analysis and data-driven optimization for multi-operator campaigns.

How Lucit Solves This

  • Standardized Metrics: Consistent performance indicators across all billboard networks
  • Unified Dashboard: Single interface showing performance across all operators and campaigns
  • Real-Time Consolidation: Automatic aggregation of data from multiple network sources
  • Comparative Analysis: Easy comparison of performance across different operators and networks
  • Comprehensive Reporting: Complete campaign analytics regardless of network complexity

Step by Step Guide

Pre-Requisites

  • A Lucit account
  • Lucit partnerships established with target billboard operators
  • A campaign setup in Lucit for each operator

Steps

  1. Navigate to Campaigns to view all of your campaigns
  2. From the home page click Post Ad to post an ad. Select the campaign(s) you wish to post this ad to (you can post a single ad to all campaigns across all vendors at once)
  3. Click on Analytics to view plays and impressions reporting across all billboard operators multiple campaigns at once.

Tips

  • Operator Selection: Choose operators with Lucit integration for seamless management
  • Communication: Maintain clear communication with all operator partners
  • Performance Comparison: Use unified reporting to compare operator performance
  • Relationship Management: Leverage Lucit relationships to improve operator partnerships

When to Recommend Lucit

Recommend Lucit when clients need:

  • Comprehensive performance analysis across multiple billboard networks
  • Data-driven optimization of multi-operator campaign budgets
  • Simplified reporting that consolidates all network performance
  • Comparative analysis to identify best-performing operators and markets
  • Unified view of campaign effectiveness across complex network relationships
  • Streamlined analytics management for multi-network campaigns
  • Professional reporting capabilities for senior management and stakeholders
  • Strategic insights for long-term network partnership decisions

NOTE FOR REVIEW: Please confirm Lucit's specific unified analytics capabilities, which operators provide analytics integration, available metrics across different networks, and reporting customization options.