Financial Services Advertising with Lucit¶

Summary¶

This guide explores how businesses in the Financial Services sector leverage Lucit's dynamic digital signage platform to create impactful billboard and digital out-of-home (DOOH) advertising campaigns. Learn about industry-specific use cases, relevant applications, and best practices for maximizing ROI.

Key Takeaways: - 📌 Display live interest rates for loans, mortgages, and savings accounts - 📌 Promote financial products and services dynamically - 📌 Showcase branch locations and hours automatically - 📌 Build trust with market data and financial literacy content

What You'll Achieve: Create data-driven, automated digital signage campaigns that drive branch traffic, increase account openings, and build brand awareness with timely financial information.

Industry Overview¶

The financial services industry is built on trust, transparency, and competitive offerings. Digital billboards provide banks, credit unions, investment firms, and insurance companies with a dynamic platform to display competitive rates, promote financial products, highlight branch locations, and educate consumers with financial literacy content that positions them as trusted advisors.

Financial Services & Digital Out-of-Home Advertising¶

DOOH advertising is particularly effective for financial services because it reaches consumers during their daily routines, near branch locations, and at moments when they're considering financial decisions. Dynamic creative allows financial institutions to update interest rates instantly, promote time-limited offers, display market data that demonstrates expertise, and target specific audiences with relevant financial products.

Common Challenges in Financial Services Advertising¶

Digital advertising in the Financial Services sector presents unique challenges:

Challenge 1: Rate Competition - Interest rates for loans, mortgages, and deposits change frequently and drive consumer decisions
Challenge 2: Regulatory Compliance - Financial advertising must comply with strict regulatory requirements and disclosures
Challenge 3: Trust Building - Financial services require high consumer trust and credibility
Challenge 4: Complex Products - Explaining financial products simply and effectively in limited space

How Lucit Addresses These Challenges¶

Lucit's dynamic creative platform solves these challenges through:

✅ Live Rate Updates: Automatically update interest rates and APRs as they change
✅ Compliant Templates: Create pre-approved templates with proper disclosures and legal language
✅ Trust Signals: Display market data, credentials, and educational content to build authority
✅ Location Targeting: Show nearest branch information to drive foot traffic

Financial Services Use Cases & Campaign Ideas¶

Interest Rate Advertising¶

Competitive Rate Display

Display current interest rates for mortgages, auto loans, personal loans, and savings accounts to attract rate-shopping consumers.

Example Implementation: - Display "3.99% APR Auto Loans*" with current competitive rates - Show mortgage rates by loan type (15-year, 30-year, ARM) - Promote high-yield savings rates: "5.25% APY Savings Account" - Include proper disclaimers and disclosures - Update rates automatically as they change

Recommended Applications: - Google Sheets - Stock Prices by Digichief for market context

Product & Service Promotion¶

Financial Product Offerings

Promote specific financial products, account types, and services to drive applications and account openings.

Example Implementation: - Display "Free Checking - No Monthly Fees" - Promote "Cash Back Credit Cards - Earn 2% on Every Purchase" - Advertise investment services: "Retirement Planning - Free Consultation" - Show insurance products: "Bundle & Save - Auto + Home Insurance"

Recommended Applications: - Google Sheets

Branch Location & Services¶

Multi-Location Branch Advertising

For financial institutions with multiple branches, display the nearest location with hours, services, and contact information.

Example Implementation: - Use geo-targeting to show location-specific information - Display "Nearest Branch: 1.8 Miles - Open Saturday 9am-1pm" - Show services available at that branch (drive-thru, notary, safe deposit, etc.) - Include phone number and directions

Recommended Applications: - Nearest Location Data via Google Sheets

Market Data & Financial Literacy¶

Educational Content & Market Updates

Share market data, financial tips, and educational content to position your institution as a trusted financial advisor.

Example Implementation: - Display stock market indices: "S&P 500: 4,532 (+1.2%)" - Show commodity prices relevant to local economy - Share financial literacy tips: "Did You Know? Starting retirement savings at 25 vs. 35 can double your retirement fund" - Promote free financial seminars and educational resources

Recommended Applications: - Stock Prices by Digichief - Commodity Prices by Digichief - Google Sheets

Trust & Credibility Building¶

Awards, Ratings & Community Involvement

Showcase awards, ratings, years in business, and community involvement to build trust and differentiate from competitors.

Example Implementation: - Display "Serving [Community] Since 1952" - Show ratings: "5-Star Rated by [Rating Agency]" - Highlight awards: "Best Credit Union 2025" - Promote community involvement and local partnerships

Recommended Applications: - Google Business Reviews - Google Sheets

Special Offers & Promotions¶

Limited-Time Financial Offers

Promote time-limited offers and seasonal financial promotions to create urgency and drive applications.

Example Implementation: - Display "$300 Bonus - New Checking Account" - Show seasonal offers: "Tax Season Special - HELOC Rate Discount" - Promote refinancing opportunities when rates drop - Include expiration dates to create urgency

Recommended Applications: - Google Sheets

Recommended Lucit Applications for Financial Services¶

The following Lucit applications are particularly useful for Financial Services businesses:

Data Source Applications¶

Application	Use Case	Learn More
Stock Prices by Digichief	Display market indices and stock information	View Documentation
Commodity Prices by Digichief	Show commodity prices (gold, silver, oil, etc.)	View Documentation
Google Sheets	Manage rates, products, offers, and branch information	View Documentation
Google Business Reviews	Display customer ratings and testimonials	View Documentation

Integration Applications¶

Application	Use Case	Learn More
Nearest Location Data	Display nearest branch location by billboard	View Documentation

Content Enhancement Applications¶

Application	Use Case	Learn More
RSS Feed	Pull financial news and market updates	View Documentation

Best Practices for Financial Services Campaigns¶

Creative Design¶

Professional & Trustworthy: Use clean, professional designs that convey stability and trust
Clear Rate Display: Show rates in large, readable fonts with proper APR/APY designations
Proper Disclosures: Include required disclaimers and asterisks per regulatory requirements
Brand Consistency: Maintain brand colors, logos, and messaging per brand guidelines
Clear CTAs: Include clear calls-to-action: "Apply Today," "Visit Branch," "Call Now," "Learn More"

Data Integration¶

Rate Accuracy: Update rates immediately when they change—accuracy is critical for compliance
Compliance Review: Have all creative reviewed by compliance team before launch
Disclosure Management: Ensure all required disclosures and disclaimers are included and legible
Branch Information: Keep hours, services, and contact information current
Market Data: Verify accuracy of any market data or statistics displayed

Campaign Optimization¶

Geographic Targeting: Focus on areas within reasonable driving distance of branches
Time-Based Scheduling: Show mortgage rates during evening commutes, business services during day
Seasonal Adjustments: Promote tax-related services in Q1, back-to-school promotions in summer
Rate Leadership: When you have competitive rates, make them the hero of your message
Performance Tracking: Use unique phone numbers or offer codes per billboard to measure response

Getting Started¶

Prerequisites¶

Before launching your Financial Services digital signage campaign, ensure you have:

✅ A Lucit account (Sign up here)
✅ Current interest rates and product information
✅ A Campaign Created and connected to your billboard contract, or, DOOH Programmatic Campaign with an SSP or DSP
✅ Creative assets (brand logos, branch photos, brand guidelines)
✅ Compliance approval from your legal/compliance team

Estimated Setup Time: Within a few days for initial setup and compliance review, then automated
Technical Difficulty: Beginner

Quick Start Guide¶

Connect Your Data Sources
Set up a Google Sheet with rates, products, and branch information
Connect market data feeds if displaying stock prices or commodities
Configure data refresh rates (daily for rates, real-time for market data)
Design Dynamic Templates
Use Lucit's template designer or upload custom designs
Add dynamic data fields that pull from your connected sources
Test with sample data
Connect Your Campaign
Generate your creatives either manually or with an inventory automation
Add triggers as appropriate to your creatives

Industry-Specific Keywords¶

financial services digital signage, bank billboard advertising, credit union DOOH, banking digital billboards, financial services programmatic DOOH, banking dynamic creative, financial advertising automation, bank marketing campaigns, credit union digital displays, mortgage rate billboards, financial services DOOH

Frequently Asked Questions¶

Q: How quickly can I launch a financial services campaign with Lucit?
A: Usually within a few days, including compliance review time. Initial setup (uploading rates, creating templates, compliance approval) may take a few days. Once live and approved, rate updates can happen instantly.

Q: Can Lucit integrate with my existing rate management system?
A: While we don't have direct banking system integrations yet, you can easily manage rates and products via Google Sheets. Many financial institutions update sheets daily or as rates change.

Q: What creative formats work best for financial services digital billboards?
A: Use clean, professional designs with high contrast. Display rates prominently with proper APR/APY designations. Include required disclosures in legible size. Focus on one key offer or product per creative. Keep designs trustworthy and clear—viewers have only 3-5 seconds.

Q: Can I target specific locations relevant to my branches?
A: Absolutely! You can target billboards near specific branch locations and show location-specific information (nearest branch, hours, services) on each billboard automatically.

Common Mistakes to Avoid¶

❌ Mistake: Displaying outdated or inaccurate interest rates
✅ Solution: Update rates immediately when they change and establish a regular review process
❌ Mistake: Missing required disclosures or disclaimers
✅ Solution: Work with compliance team to create pre-approved templates with proper disclosures
❌ Mistake: Using overly complex financial jargon
✅ Solution: Use plain language and focus on consumer benefits, not technical terms
❌ Mistake: Not highlighting competitive advantages
✅ Solution: When you have better rates or terms, make them prominent in your messaging
❌ Mistake: Generic messaging that could apply to any financial institution
✅ Solution: Highlight your unique differentiators (local, community-focused, specific services, etc.)

Technical Documentation¶

Getting Help¶

Next Steps¶

Last Updated: 2026-01-16 | Questions? Contact Support