Healthcare Advertising with Lucit¶

Summary¶

This guide explores how businesses in the Healthcare sector leverage Lucit's dynamic digital signage platform to create impactful billboard and digital out-of-home (DOOH) advertising campaigns. Learn about industry-specific use cases, relevant applications, and best practices for maximizing ROI.

Key Takeaways: - 📌 Display live urgent care wait times to attract patients - 📌 Promote specialized services and medical departments - 📌 Share health tips, wellness information, and preventive care reminders - 📌 Announce new providers, locations, and expanded hours

What You'll Achieve: Create data-driven, automated digital signage campaigns that drive patient volume, promote specialized services, and build community trust with timely healthcare information.

Industry Overview¶

The healthcare industry is increasingly competitive, with hospitals, urgent care centers, specialty clinics, and telehealth providers all vying for patient attention. Digital billboards provide healthcare organizations with a dynamic platform to display real-time wait times, promote service lines, share wellness information, and direct patients to the most appropriate care setting.

Healthcare & Digital Out-of-Home Advertising¶

DOOH advertising is particularly effective for healthcare because it reaches patients when they're experiencing symptoms, commuting near medical facilities, or making real-time healthcare decisions. Dynamic creative allows healthcare providers to display current urgent care wait times, promote seasonal health services (flu shots, allergy treatment), and adjust messaging based on public health concerns or local health trends.

Common Challenges in Healthcare Advertising¶

Digital advertising in the Healthcare sector presents unique challenges:

Challenge 1: Real-Time Information - Wait times and availability change constantly throughout the day
Challenge 2: Service Awareness - Patients often don't know the full range of services offered by healthcare facilities
Challenge 3: Regulatory Compliance - Healthcare advertising must comply with HIPAA and industry regulations
Challenge 4: Urgency & Convenience - Patients making urgent care decisions need immediate, accurate information

How Lucit Addresses These Challenges¶

Lucit's dynamic creative platform solves these challenges through:

✅ Live Wait Time Integration: Connect directly to urgent care systems like Experity for real-time wait time display
✅ Service Line Promotion: Automatically rotate through specialized services and departments
✅ Compliant Messaging: Create pre-approved templates that maintain HIPAA compliance
✅ Location-Based Targeting: Display nearest facility information to guide patients to the right location

Healthcare Use Cases & Campaign Ideas¶

Urgent Care Wait Times¶

Live Wait Time Display

Display real-time urgent care wait times on billboards near your facilities. Attract patients by showing low wait times and immediate availability.

Example Implementation: - Connect Experity (formerly DocuTAP) urgent care wait time system - Display "Current Wait Time: 15 Minutes" with facility location - Update wait times automatically every few minutes - Include "Walk-Ins Welcome" or "No Appointment Needed" messaging

Recommended Applications: - Experity Urgent Care Wait Times - Google Sheets

Specialized Service Promotion¶

Service Line Advertising

Promote specialized medical services, departments, and treatments to build awareness and drive patient volume.

Example Implementation: - Create campaigns for specific services (orthopedics, cardiology, women's health, etc.) - Display "Same-Day Orthopedic Appointments Available" - Rotate through multiple service lines automatically - Include provider credentials and experience

Recommended Applications: - Google Sheets - RSS Feed

Seasonal Health Campaigns¶

Preventive Care & Wellness

Promote seasonal health services like flu shots, allergy treatment, sports physicals, and annual check-ups.

Example Implementation: - Display "Flu Shots Available - No Appointment Needed" - Promote back-to-school sports physicals in August - Advertise allergy treatment during high pollen seasons - Include pricing and insurance acceptance information

Recommended Applications: - Google Sheets - Weather Integration for seasonal triggers

Health Education & Wellness Tips¶

Community Health Information

Share health tips, wellness advice, and preventive care reminders to build community trust and position your organization as a health resource.

Example Implementation: - Display rotating health tips: "Did You Know? Regular exercise reduces heart disease risk by 30%" - Promote health screenings and preventive care - Share seasonal health advice (heat safety, cold/flu prevention) - Include your facility branding to build awareness

Recommended Applications: - Health & Wellness Tips by Digichief - Google Sheets

Provider Recruitment & Introductions¶

New Provider Announcements

Introduce new physicians, specialists, and healthcare providers to the community. Build trust and awareness for new medical staff.

Example Implementation: - Display provider headshot, credentials, and specialties - Include "Now Accepting New Patients" messaging - Show education, certifications, and experience - Include scheduling information and contact details

Recommended Applications: - Google Sheets

Location & Hours Information¶

Multi-Location Healthcare Systems

For healthcare systems with multiple locations, display the nearest facility with hours, services available, and directions.

Example Implementation: - Use geo-targeting to show location-specific information - Display "Nearest Urgent Care: 2.1 Miles - Open Until 10pm" - Show services available at that specific location - Include turn-by-turn directions or map QR code

Recommended Applications: - Nearest Location Data via Google Sheets

Recommended Lucit Applications for Healthcare¶

The following Lucit applications are particularly useful for Healthcare businesses:

Data Source Applications¶

Application	Use Case	Learn More
Experity Urgent Care Wait Times	Display real-time wait times from Experity system	View Documentation
Google Sheets	Manage services, providers, pricing, and campaigns	View Documentation
Health & Wellness Tips by Digichief	Display rotating health and wellness tips	View Documentation
RSS Feed	Pull healthcare blog posts or news automatically	View Documentation

Integration Applications¶

Application	Use Case	Learn More
Nearest Location Data	Display nearest facility location by billboard	View Documentation

Content Enhancement Applications¶

Application	Use Case	Learn More
Weather	Trigger seasonal health promotions based on conditions	View Documentation

Best Practices for Healthcare Campaigns¶

Creative Design¶

Professional Imagery: Use professional photography of facilities, providers, and (with consent) satisfied patients
Clear Messaging: Focus on one service or message per creative—avoid medical jargon
Trust Signals: Display credentials, accreditations, awards, and experience
Accessibility: Use high-contrast colors and large, readable fonts for quick comprehension
Call-to-Action: Include clear CTAs: "Walk-Ins Welcome," "Call Now," "Schedule Online," "No Referral Needed"

Data Integration¶

Real-Time Updates: For wait times, sync every 5-15 minutes for accuracy
Service Accuracy: Ensure all promoted services are actually available at advertised locations
Compliance Review: Have all creative reviewed for HIPAA and advertising compliance before launch
Provider Information: Keep provider credentials, headshots, and availability current
Hours Verification: Verify hours of operation are accurate, including holidays and special hours

Campaign Optimization¶

Geographic Targeting: Show urgent care ads near high-traffic areas, specialty services near relevant demographics
Time-Based Scheduling: Promote urgent care during evenings and weekends when it's most needed
Seasonal Adjustments: Promote flu shots in fall, allergy treatment in spring, sports physicals in summer
Wait Time Optimization: Highlight low wait times to attract patients during slower periods
Performance Tracking: Use unique phone numbers per billboard to measure patient attribution

Getting Started¶

Prerequisites¶

Before launching your Healthcare digital signage campaign, ensure you have:

✅ A Lucit account (Sign up here)
✅ Access to relevant healthcare data (wait times, services, providers)
✅ A Campaign Created and connected to your billboard contract, or, DOOH Programmatic Campaign with an SSP or DSP
✅ Creative assets (facility photos, provider headshots, brand guidelines)
✅ Compliance approval from your legal/compliance team

Estimated Setup Time: Within a few days for initial setup, then automated
Technical Difficulty: Beginner (if using Experity integration) / Intermediate (if using Google Sheets)

Quick Start Guide¶

Connect Your Data Sources
Install Experity integration for wait times (if applicable)
OR set up a Google Sheet with services, providers, and campaign data
Configure data refresh rates (every 5-15 minutes for wait times)
Design Dynamic Templates
Use Lucit's template designer or upload custom designs
Add dynamic data fields that pull from your connected sources
Test with sample data
Connect Your Campaign
Generate your creatives either manually or with an inventory automation
Add triggers as appropriate to your creatives

Industry-Specific Keywords¶

healthcare digital signage, medical billboard advertising, urgent care DOOH, hospital digital billboards, healthcare programmatic DOOH, medical facility dynamic creative, healthcare advertising automation, urgent care wait times, medical services billboards, healthcare marketing campaigns, wellness digital displays

Frequently Asked Questions¶

Q: How quickly can I launch a healthcare campaign with Lucit?
A: Usually within a few days. Initial setup (connecting data sources, creating templates, compliance review) is straightforward. Once live and approved, wait time and service updates happen automatically.

Q: Can Lucit integrate with my existing urgent care wait time system?
A: Yes! Lucit integrates with Experity (formerly DocuTAP) for real-time wait times. If your system isn't directly supported, you can manually update wait times via Google Sheets or explore custom API connections.

Q: What creative formats work best for healthcare digital billboards?
A: Focus on clean, professional designs with high contrast. Display one clear message (wait time, service, or provider) prominently. Use trustworthy imagery and avoid medical jargon. Include your facility name, logo, and a clear CTA. Keep designs simple—viewers have only 3-5 seconds.

Q: Can I target specific locations relevant to my facilities?
A: Absolutely! You can target billboards near specific facility locations and show location-specific information (nearest location, hours, wait times) on each billboard automatically.

Common Mistakes to Avoid¶

❌ Mistake: Displaying inaccurate or outdated wait times
✅ Solution: Set up automatic sync with your wait time system and update frequently (every 5-15 minutes)
❌ Mistake: Using medical jargon that patients don't understand
✅ Solution: Use plain language and focus on patient benefits, not clinical terms
❌ Mistake: Not getting compliance approval before launching campaigns
✅ Solution: Submit all creative for legal/compliance review before going live
❌ Mistake: Promoting services not available at advertised locations
✅ Solution: Use location-based filtering to show only services available at nearby facilities
❌ Mistake: Using stock photos that feel inauthentic
✅ Solution: Invest in professional photography of your actual facilities and providers

Technical Documentation¶

Getting Help¶

Next Steps¶

Last Updated: 2026-01-16 | Questions? Contact Support