Higher Education Advertising with Lucit¶

Summary¶

This guide explores how Colleges & Universities leverage Lucit's dynamic digital signage platform to create impactful billboard and digital out-of-home (DOOH) advertising campaigns. Learn about industry-specific use cases, relevant applications, and best practices for maximizing enrollment and engagement.

Key Takeaways: - 📌 Display campus events, performances, and lectures - 📌 Promote student recruitment and enrollment deadlines - 📌 Showcase athletics schedules and game-day promotions - 📌 Celebrate campus achievements and new student welcomes

What You'll Achieve: Create data-driven, automated digital signage campaigns that increase student recruitment, boost campus engagement, and build institutional pride with dynamic higher education messaging.

Industry Overview¶

Higher education institutions compete for students, engage alumni, and serve as community anchors. Digital billboards provide colleges and universities with a dynamic platform to promote campus events, recruit prospective students, showcase athletics, share campus news, and celebrate achievements with the broader community.

Higher Education and Digital Out-of-Home Advertising¶

DOOH advertising is particularly effective for higher education because it reaches prospective students, parents, alumni, and community members in their daily lives. Dynamic creative allows institutions to display upcoming events, update sports schedules, promote enrollment deadlines, celebrate student achievements, and adjust messaging based on academic calendar and seasons.

Common Challenges in Higher Education Advertising¶

Digital advertising in the Higher Education sector presents unique challenges:

Challenge 1: Competitive Recruitment - Many institutions compete for the same prospective students
Challenge 2: Multiple Audiences - Need to reach students, parents, alumni, and community
Challenge 3: Event Volume - Hundreds of campus events, performances, and activities
Challenge 4: Seasonal Cycles - Distinct recruitment and academic year patterns

How Lucit Addresses These Challenges¶

Lucit's dynamic creative platform solves these challenges through:

✅ Event Integration: Display current and upcoming campus events automatically
✅ Multi-Audience Messaging: Easily rotate between recruitment, alumni, and community content
✅ Athletics Connection: Showcase game schedules and live scores
✅ Seasonal Campaigns: Pre-schedule recruitment cycles and academic year milestones

Higher Education Use Cases & Campaign Ideas¶

Campus Events & Performances¶

Lectures, Concerts & Activities

Display upcoming campus events to engage students and community members.

Example Implementation: - Display "Guest Lecture: Dr. Jane Smith - Jan 25, 7pm" - Show "Spring Concert Series - Tickets Available" - Promote "Campus Fest - This Weekend" - Include "Open to the Public - Free Admission" - Add event locations and times

Recommended Applications: - Google Sheets - RSS Feed for campus news feeds

Student Recruitment¶

Enrollment & Campus Tours

Attract prospective students with campus tours, open houses, and enrollment information.

Example Implementation: - Display "Campus Tours Every Saturday - Register Online" - Show "Apply by March 1 - Rolling Admissions" - Promote "Open House - Meet Faculty & Students" - Include "Scholarship Opportunities Available" - Add "Start Your Journey - Apply Today"

Recommended Applications: - Google Sheets - Product Launch Countdown for application deadlines

Athletics & Game Day¶

Sports Schedules & Promotions

Promote athletic events, game schedules, and school spirit campaigns.

Example Implementation: - Display "Basketball vs. State - Saturday 7pm" - Show live scores during games - Promote "Student Night - Free Admission with ID" - Include "Go Eagles! Support Your Team" - Add season ticket and merchandise information

Recommended Applications: - Google Sheets - NCAA Basketball Scores - NCAA Football Scores

New Student Welcome¶

Orientation & Campus Life

Welcome incoming students and promote campus resources and activities.

Example Implementation: - Display "Welcome Class of 2030!" - Show "Orientation Week - August 15-21" - Promote "Join 100+ Student Organizations" - Include "Campus Resources - We're Here to Help" - Add "Your Future Starts Here"

Recommended Applications: - Google Sheets

Alumni Engagement¶

Homecoming & Giving Campaigns

Engage alumni with homecoming events, giving campaigns, and success stories.

Example Implementation: - Display "Homecoming 2026 - October 10-12" - Show "Alumni Giving Day - Support Your Alma Mater" - Promote "Alumni Success: [Name], CEO of [Company]" - Include "Once an Eagle, Always an Eagle" - Add reunion information and giving portals

Recommended Applications: - Google Sheets - Instagram for alumni features

Campus Achievements¶

Rankings, Research & Recognition

Celebrate institutional achievements, rankings, and student/faculty successes.

Example Implementation: - Display "Ranked Top 50 in U.S. News & World Report" - Show "Groundbreaking Cancer Research - Dr. Johnson" - Promote "$10M Grant for Engineering Program" - Include student achievements: "Student Wins National Award" - Add "Excellence in Education Since 1890"

Recommended Applications: - Google Sheets - RSS Feed for news feeds

Recommended Lucit Applications for Higher Education¶

The following Lucit applications are particularly useful for Colleges & Universities:

Data Source Applications¶

Application	Use Case	Learn More
Google Sheets	Manage events, recruitment, and campus messaging	View Documentation

Integration Applications¶

Application	Use Case	Learn More
Instagram	Showcase campus life and student experiences	View Documentation
Twitter/X Social Feed	Display official university social media updates	View Documentation
RSS Feed	Pull campus news and announcements	View Documentation
NCAA Basketball Scores	Display live basketball game scores	View Documentation
NCAA Football Scores	Display live football game scores	View Documentation

Content Enhancement Applications¶

Application	Use Case	Learn More
Product Launch Countdown	Count down to application deadlines or major events	View Documentation
Weather	Display campus weather conditions	View Documentation

Best Practices for Higher Education Campaigns¶

Creative Design¶

Campus Imagery: Use authentic photos of real students, campus, and activities
School Colors: Incorporate institutional colors and branding consistently
Student-Focused: Feature students and their experiences prominently
Achievement Highlights: Celebrate rankings, research, and successes
Strong CTAs: Include clear calls-to-action: "Apply Now," "Visit Campus," "Learn More"

Data Integration¶

Event Calendars: Keep upcoming events current and relevant
Academic Calendar: Align messaging with enrollment cycles and academic year
Athletics Schedules: Update game schedules and scores in real-time
News Integration: Pull latest campus news and achievements
Social Media: Feature student experiences from Instagram and other platforms

Campaign Optimization¶

Recruitment Timing: Heavy presence during peak recruitment periods (fall and spring)
Geographic Targeting: Target areas with prospective student populations
Alumni Routes: Place alumni messaging near residential areas and business districts
Event Promotion: Increase presence before major campus events and homecoming
Performance Tracking: Monitor application increases and event attendance during campaigns

Getting Started¶

Prerequisites¶

Before launching your Higher Education digital signage campaign, ensure you have:

✅ A Lucit account (Sign up here)
✅ Campus event calendar and recruitment information
✅ A Campaign Created and connected to your billboard contract, or, DOOH Programmatic Campaign with an SSP or DSP
✅ Athletics schedules and team information
✅ Campus news and achievement data
✅ Creative assets (university logos, campus photos, brand guidelines)

Estimated Setup Time: Within a few days for initial setup, then automated
Technical Difficulty: Beginner

Quick Start Guide¶

Connect Your Data Sources
Set up Google Sheets with events, recruitment info, and athletics schedules
Connect campus news feeds, social media, and sports score integrations
Configure data refresh rates (daily for events, real-time for sports scores)
Design Dynamic Templates
Use Lucit's template designer or upload custom designs
Add dynamic data fields that pull from your connected sources
Test with sample data
Ensure brand consistency with institutional guidelines
Connect Your Campaign
Generate your creatives either manually or with an inventory automation
Add triggers as appropriate to your creatives

Industry-Specific Keywords¶

higher education digital signage, university billboards, college DOOH advertising, campus billboard advertising, student recruitment digital billboards, university athletics programmatic DOOH, campus events dynamic creative, higher education advertising automation, college marketing campaigns, university digital displays

Frequently Asked Questions¶

Q: How quickly can we launch a higher education campaign with Lucit?
A: Usually within a few days. Initial setup (uploading events, creating templates) is straightforward. Once live, event and athletics updates can happen automatically.

Q: Can we display live sports scores during games?
A: Yes! Lucit offers NCAA Basketball and Football score integrations that display real-time scores during games.

Q: What creative formats work best for higher education billboards?
A: Use authentic campus imagery with real students. Display specific events with dates/times. Show school spirit for athletics. Keep designs clean and aligned with institutional branding—viewers have only 3-5 seconds.

Q: Can we target prospective student populations in specific areas?
A: Absolutely! You can target billboards in areas with high concentrations of college-bound students, along routes to high schools, or in regions where you want to increase enrollment.

Common Mistakes to Avoid¶

❌ Mistake: Using generic stock photos instead of real campus imagery
✅ Solution: Feature authentic photos of your actual campus, students, and activities
❌ Mistake: Displaying outdated event information
✅ Solution: Connect event calendars to automatically update with current information
❌ Mistake: Not promoting athletics during peak seasons
✅ Solution: Schedule athletics campaigns during fall (football) and winter/spring (basketball) seasons
❌ Mistake: Missing key recruitment deadlines and cycles
✅ Solution: Pre-schedule recruitment campaigns aligned with application deadlines and decision periods
❌ Mistake: Not celebrating institutional achievements
✅ Solution: Prominently display rankings, research breakthroughs, and student successes to build pride

Technical Documentation¶

Getting Help¶

Next Steps¶

Last Updated: 2026-01-16 | Questions? Contact Support