Hospitality & Tourism Advertising with Lucit¶
Summary¶
This guide explores how businesses in the Hospitality & Tourism sector leverage Lucit's dynamic digital signage platform to create impactful billboard and digital out-of-home (DOOH) advertising campaigns. Learn about industry-specific use cases, relevant applications, and best practices for maximizing ROI.
Key Takeaways: - 📌 Display dynamic room rates and package pricing - 📌 Promote seasonal events, attractions, and experiences - 📌 Showcase amenities and unique property features - 📌 Drive bookings with weather-based and location-targeted messaging
What You'll Achieve: Create data-driven, automated digital signage campaigns that increase bookings, drive event attendance, and attract tourists with timely hospitality and attraction information.
Industry Overview¶
The hospitality and tourism industry thrives on capturing travelers at the right moment with compelling offers. Digital billboards provide hotels, resorts, attractions, and tourism businesses with a dynamic platform to display current availability and pricing, promote seasonal packages, highlight local events and experiences, and target specific audiences based on location and travel patterns.
Hospitality & Tourism and Digital Out-of-Home Advertising¶
DOOH advertising is particularly effective for hospitality and tourism because it reaches travelers during their journeys—on highways near destinations, in urban areas where tourists congregate, and at moments when they're making accommodation and activity decisions. Dynamic creative allows businesses to update room rates in real-time, promote weather-based activities, highlight last-minute availability, and showcase seasonal attractions.
Common Challenges in Hospitality & Tourism Advertising¶
Digital advertising in the Hospitality & Tourism sector presents unique challenges:
- Challenge 1: Dynamic Pricing - Room rates and package pricing change based on demand, season, and availability
- Challenge 2: Seasonal Demand - Occupancy and interest vary dramatically by season and local events
- Challenge 3: Last-Minute Opportunities - Need to capture spontaneous travelers and fill last-minute inventory
- Challenge 4: Weather Dependency - Many attractions and activities depend on favorable weather conditions
How Lucit Addresses These Challenges¶
Lucit's dynamic creative platform solves these challenges through:
- ✅ Real-Time Rate Updates: Display current room rates and package pricing that updates automatically
- ✅ Seasonal Campaign Scheduling: Pre-schedule campaigns to run during peak tourism seasons
- ✅ Weather-Based Triggers: Automatically promote activities based on current weather conditions
- ✅ Location Targeting: Reach travelers at decision points along highways and in destination areas
Hospitality & Tourism Use Cases & Campaign Ideas¶
Room Rates & Availability¶
Dynamic Hotel Pricing
Display current room rates, package pricing, and availability to capture price-sensitive travelers and drive bookings.
Example Implementation: - Display "Rooms from $129/night - Book Direct & Save" - Show weekend vs. weekday pricing - Promote special packages: "Romance Package - $199 includes dinner" Recommended Applications: - Google Sheets
Seasonal Attractions & Events¶
Event & Activity Promotion
Promote seasonal attractions, special events, and unique experiences that drive tourism to your destination.
Example Implementation: - Display "Fall Foliage Tours - Peak Color This Week" - Promote seasonal activities: "Ski Season Opens December 15" - Advertise special events: "Winter Festival This Weekend" - Show countdown to major events Recommended Applications: - Google Sheets - Product Launch Countdown for event countdowns
Automatically promote relevant activities and amenities based on current weather conditions.
Example Implementation: - Sunny weather: Promote outdoor pools, golf, hiking, beaches - Rainy weather: Promote spas, indoor attractions, restaurants - Cold weather: Promote hot tubs, fireplaces, winter sports - Hot weather: Promote air-conditioned attractions, water activities
Recommended Applications: - Weather Integration - Google Sheets
Amenity & Feature Showcase¶
Property Differentiation
Highlight unique amenities and property features that differentiate your hotel, resort, or attraction from competitors.
Example Implementation: - Rotate through key amenities with high-quality photography - Display "Indoor/Outdoor Pool • Hot Tub • Spa • Golf Course" - Show "Oceanfront Rooms Available" - Highlight "Pet-Friendly • Free Breakfast • EV Charging" - Include "5-Star Reviews" and ratings
Recommended Applications: - Google Sheets - Google Business Reviews
Destination Marketing¶
Local Attraction Advertising
Promote local attractions, activities, and experiences to draw tourists to your destination area.
Example Implementation: - Display "Visit [Attraction Name] - Exit 42" - Show "Wine Tasting Tours - 7 Wineries" - Promote "Historic Downtown - 5 Minutes Ahead" - Include operating hours and admission pricing
Recommended Applications: - Google Sheets - Nearest Location Data via Google Sheets
Conference & Event Space¶
Meeting & Event Facilities
Promote conference facilities, wedding venues, and event spaces to attract group bookings and corporate events.
Example Implementation: - Display "20,000 sq ft Meeting Space - Book Your Event" - Promote "Wedding Packages - Beachfront Ceremony" - Show "Corporate Retreats - Team Building Activities" - Include group rates and capacity information
Recommended Applications: - Google Sheets
Recommended Lucit Applications for Hospitality & Tourism¶
The following Lucit applications are particularly useful for Hospitality & Tourism businesses:
Data Source Applications¶
| Application | Use Case | Learn More |
|---|---|---|
| Google Sheets | Manage rates, packages, events, and promotions | View Documentation |
| Google Business Reviews | Display guest ratings and testimonials | View Documentation |
| RSS Feed | Pull travel blog posts and local news | View Documentation |
Integration Applications¶
| Application | Use Case | Learn More |
|---|---|---|
| Nearest Location Data | Display nearest property or attraction by billboard | View Documentation |
| Showcase user-generated travel photos and experiences | View Documentation | |
| Facebook Social Feed | Display social proof and guest experiences | View Documentation |
Content Enhancement Applications¶
| Application | Use Case | Learn More |
|---|---|---|
| Weather | Trigger activity promotions based on conditions | View Documentation |
| Product Launch Countdown | Event countdown timers | View Documentation |
Best Practices for Hospitality & Tourism Campaigns¶
Creative Design¶
- Aspirational Imagery: Use stunning property photos and destination imagery that inspire travel
- Clear Pricing: Display room rates and package prices prominently
- Benefit-Focused: Highlight experiences and amenities, not just features
- Seasonal Relevance: Use seasonally appropriate imagery and messaging
- Strong CTAs: Include clear calls-to-action: "Book Now," "Reserve Today," "Exit 42," "Call to Reserve"
Data Integration¶
- Rate Accuracy: Keep room rates and package pricing current
- Seasonal Planning: Pre-schedule seasonal campaigns weeks in advance
- Photo Quality: Use professional, high-resolution property and destination photography
- Event Timeliness: Remove past events and add upcoming events regularly
- Weather Triggers: Test weather-based promotions to ensure appropriate targeting
Campaign Optimization¶
- Geographic Targeting: Target travelers on routes leading to your destination
- Seasonal Timing: Increase presence during peak travel seasons and reduce during off-seasons
- Day-of-Week Targeting: Promote weekend getaways Thursday-Friday, weekday business stays Monday-Wednesday
- Last-Minute Offers: Use day-of-week or time-of-day targeting for same-night specials
- Performance Tracking: Use unique booking codes per billboard to measure reservation attribution
Getting Started¶
Prerequisites¶
Before launching your Hospitality & Tourism digital signage campaign, ensure you have:
- ✅ A Lucit account (Sign up here)
- ✅ Current room rates, package pricing, and event information
- ✅ A Campaign Created and connected to your billboard contract, or, DOOH Programmatic Campaign with an SSP or DSP
- ✅ Creative assets (property photos, destination images, brand guidelines)
Estimated Setup Time: Within a few days for initial setup, then automated
Technical Difficulty: Beginner
Quick Start Guide¶
- Connect Your Data Sources
- Set up a Google Sheet with rates, packages, events, and promotions
- Connect weather triggers if using activity-based promotions
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Configure data refresh rates (daily or as rates change)
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Design Dynamic Templates
- Use Lucit's template designer or upload custom designs
- Add dynamic data fields that pull from your connected sources
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Test with sample data
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Connect Your Campaign
- Generate your creatives either manually or with an inventory automation
- Add triggers as appropriate to your creatives
Industry-Specific Keywords¶
hospitality digital signage, hotel billboard advertising, resort DOOH, tourism digital billboards, hotel programmatic DOOH, resort dynamic creative, hospitality advertising automation, hotel marketing campaigns, tourism digital displays, vacation rental billboards, attraction advertising
Frequently Asked Questions¶
Q: How quickly can I launch a hospitality or tourism campaign with Lucit?
A: Usually within a few days. Initial setup (uploading rates, creating templates) is straightforward. Once live, rate and event updates can happen instantly as you update your data source.
Q: Can Lucit integrate with my existing property management system (PMS)?
A: While we don't have direct PMS integrations yet, you can easily manage rates and availability via Google Sheets. Many properties export key data from their PMS to Google Sheets for billboard updates.
Q: What creative formats work best for hospitality digital billboards?
A: Use stunning, high-quality property or destination photography. Display room rates prominently with "from $XXX/night" pricing. Focus on one key offer or amenity per creative. Include seasonal or weather-relevant imagery. Keep designs aspirational and inviting—viewers have only 3-5 seconds.
Q: Can I target specific locations relevant to my properties?
A: Absolutely! You can target billboards on travel routes leading to your destination and show location-specific information (nearest property, distance, directions) on each billboard automatically.
Common Mistakes to Avoid¶
- ❌ Mistake: Displaying outdated room rates or sold-out availability
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✅ Solution: Update rates regularly (daily or as they change) and remove promotions when sold out
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❌ Mistake: Using generic stock photography instead of actual property photos
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✅ Solution: Invest in professional photography of your actual property and amenities
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❌ Mistake: Not adjusting messaging for seasons or weather
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✅ Solution: Create seasonal templates and use weather triggers for activity-based promotions
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❌ Mistake: Showing irrelevant promotions (ski resort ads in summer, beach ads in winter)
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✅ Solution: Schedule campaigns to run only during relevant seasons
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❌ Mistake: Missing opportunities for last-minute bookings
- ✅ Solution: Create same-day or weekend-specific offers to capture spontaneous travelers