Orthodontics Advertising with Lucit¶
Summary¶
This guide explores how Orthodontic Practices leverage Lucit's dynamic digital signage platform to create impactful billboard and digital out-of-home (DOOH) advertising campaigns. Learn about industry-specific use cases, relevant applications, and best practices for maximizing ROI.
Key Takeaways: - 📌 Display treatment options with clear pricing and payment plans - 📌 Showcase patient transformations with before/after photos - 📌 Promote free consultations and special offers - 📌 Highlight orthodontist credentials and experience
What You'll Achieve: Create data-driven, automated digital signage campaigns that increase consultation bookings, attract new patients, and build brand awareness with dynamic orthodontic messaging.
Industry Overview¶
Orthodontic practices compete in a crowded market where trust, results, and affordability are key decision factors. Digital billboards provide orthodontists with a dynamic platform to showcase patient transformations, promote treatment options, advertise availability, highlight credentials, and target families with children and teens.
Orthodontics and Digital Out-of-Home Advertising¶
DOOH advertising is particularly effective for orthodontic practices because it reaches local families in their daily routines—perfect for top-of-mind awareness when parents are considering treatment for their children. Dynamic creative allows practices to display current availability, showcase real patient results, promote seasonal offers, and build trust through credentials and testimonials.
Common Challenges in Orthodontics Advertising¶
Digital advertising in the Orthodontics sector presents unique challenges:
- Challenge 1: High Competition - Multiple orthodontists compete for the same patients
- Challenge 2: Cost Concerns - Parents worried about affordability and payment options
- Challenge 3: Trust Building - Need to establish credibility and expertise
- Challenge 4: Decision Timeline - Long consideration period for major treatment decisions
How Lucit Addresses These Challenges¶
Lucit's dynamic creative platform solves these challenges through:
- ✅ Results Showcase: Display real before/after patient transformations
- ✅ Transparent Pricing: Clearly communicate treatment costs and payment plans
- ✅ Credential Display: Highlight orthodontist experience and certifications
- ✅ Offer Promotion: Easily update free consultation offers and seasonal specials
Orthodontics Use Cases & Campaign Ideas¶
Treatment Options Display¶
Braces, Invisalign & More
Display available treatment options with clear descriptions and pricing to educate potential patients.
Example Implementation: - Display "Traditional Braces - From $3,995" - Show "Invisalign Clear Aligners - Discreet Treatment" - Promote "Teen Treatment Options Available" - Include "Payment Plans as Low as $99/Month" - Add "Free Consultation - Call Today"
Recommended Applications: - Google Sheets
Before & After Transformations¶
Real Patient Results
Showcase actual patient transformations to demonstrate expertise and build confidence.
Example Implementation: - Display before/after photos side-by-side (with patient permission) - Show "Real Patients, Real Results" - Promote specific transformations: "12-Month Treatment Success" - Include patient testimonials - Add "Your Smile Could Be Next"
Recommended Applications: - Google Sheets - Instagram for patient photos (with permission)
Free Consultation Offers¶
No-Obligation Assessments
Promote free consultations to lower the barrier to entry and increase bookings.
Example Implementation: - Display "Free Consultation - $299 Value" - Show "Complimentary Smile Assessment" - Promote "Get Your Treatment Plan Today" - Include "No Obligation • No Pressure" - Add "Book Online or Call"
Recommended Applications: - Google Sheets
Orthodontist Recognition¶
Experience & Credentials
Highlight orthodontist qualifications, experience, and community involvement to build trust.
Example Implementation: - Display "Board-Certified Orthodontist" - Show "20+ Years Creating Beautiful Smiles" - Promote "Award-Winning Practice" - Include professional headshots - Add "Member: American Association of Orthodontists"
Recommended Applications: - Google Sheets
Seasonal Promotions¶
Back-to-School & Holiday Specials
Leverage seasonal timing to promote limited-time offers and special pricing.
Example Implementation: - Back-to-School: "Start Treatment Before School - Save $500" - New Year: "New Year, New Smile - Special Pricing" - Summer: "Summer Treatment Special - Get Started Now" - Holiday: "Gift Certificates Available"
Recommended Applications: - Google Sheets - Product Launch Countdown for limited-time offers
Multi-Location Finder¶
Convenient Locations
Promote multiple office locations and convenient scheduling options.
Example Implementation: - Display "3 Convenient Locations" - Show "Now in [City Name]" - Promote "Evening & Weekend Appointments" - Include "Find Your Nearest Office" - Add location-specific contact info
Recommended Applications: - Google Sheets - Nearest Location Data via Google Sheets
Recommended Lucit Applications for Orthodontics¶
The following Lucit applications are particularly useful for Orthodontic Practices:
Data Source Applications¶
| Application | Use Case | Learn More |
|---|---|---|
| Google Sheets | Manage treatment options, pricing, promotions, and providers | View Documentation |
Integration Applications¶
| Application | Use Case | Learn More |
|---|---|---|
| Showcase before/after transformations and patient testimonials | View Documentation | |
| Google Business Reviews | Display positive patient reviews and ratings | View Documentation |
| Nearest Location Data | Display nearest office location | View Documentation |
Content Enhancement Applications¶
| Application | Use Case | Learn More |
|---|---|---|
| Product Launch Countdown | Create urgency for limited-time offers | View Documentation |
Best Practices for Orthodontics Campaigns¶
Creative Design¶
- Smile-Focused Imagery: Feature confident smiles and happy patients
- Before/After Photos: Show dramatic transformations (with patient permission)
- Clear Pricing: Display treatment costs and payment options prominently
- Trust Signals: Include credentials, certifications, years of experience
- Strong CTAs: Include clear calls-to-action: "Free Consultation," "Call Today," "Book Online"
Data Integration¶
- Treatment Accuracy: Keep treatment options and pricing current
- Seasonal Updates: Adjust messaging for back-to-school, holidays, summer
- Availability Updates: Promote current consultation availability
- Patient Testimonials: Regularly rotate success stories and reviews
- Multi-Location Management: Ensure location-specific information is accurate
Campaign Optimization¶
- Seasonal Timing: Heavy presence during back-to-school (July-September) and New Year
- Family Targeting: Target routes near schools, family neighborhoods, and shopping centers
- Geographic Precision: Focus on 10-15 mile radius around office locations
- Demographic Targeting: Consider targeting families with children ages 7-17
- Performance Tracking: Monitor consultation bookings during active campaigns
Getting Started¶
Prerequisites¶
Before launching your Orthodontics digital signage campaign, ensure you have:
- ✅ A Lucit account (Sign up here)
- ✅ Treatment options with current pricing
- ✅ A Campaign Created and connected to your billboard contract, or, DOOH Programmatic Campaign with an SSP or DSP
- ✅ Before/after photos (with patient consent and HIPAA compliance)
- ✅ Orthodontist credentials and professional photos
- ✅ Creative assets (brand logos, patient photos, brand guidelines)
Estimated Setup Time: Within a few days for initial setup, then automated
Technical Difficulty: Beginner
Quick Start Guide¶
- Connect Your Data Sources
- Set up Google Sheets with treatment options, pricing, promotions, and providers
- Add seasonal campaigns and special offers
- Ensure HIPAA compliance for any patient information
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Configure data refresh rates (daily or as availability changes)
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Design Dynamic Templates
- Use Lucit's template designer or upload custom designs
- Add dynamic data fields that pull from your connected sources
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Test with sample data
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Connect Your Campaign
- Generate your creatives either manually or with an inventory automation
- Add triggers as appropriate to your creatives
Industry-Specific Keywords¶
orthodontics digital signage, braces billboards, invisalign DOOH advertising, orthodontist billboard advertising, dental braces digital billboards, clear aligners programmatic DOOH, orthodontic practice dynamic creative, braces advertising automation, smile transformation marketing campaigns, orthodontics digital displays
Frequently Asked Questions¶
Q: How quickly can I launch an orthodontics campaign with Lucit?
A: Usually within a few days. Initial setup (uploading treatment options, creating templates) is straightforward. Once live, pricing and promotion updates can happen instantly.
Q: Can I showcase patient before/after photos on billboards?
A: Yes! Before/after photos are highly effective for orthodontic practices. Always obtain written consent from patients (or parents of minors) before using photos in advertising, and ensure HIPAA compliance.
Q: What creative formats work best for orthodontics billboards?
A: Before/after transformations perform best. Display clear pricing and payment plans prominently. Highlight credentials and experience. Keep designs clean with strong CTAs—viewers have only 3-5 seconds.
Q: Can I target specific neighborhoods or school zones?
A: Absolutely! You can target billboards near schools, family neighborhoods, shopping centers, or on routes with high family traffic. Geographic precision is key for orthodontic practices.
Common Mistakes to Avoid¶
- ❌ Mistake: Hiding pricing information, creating uncertainty
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✅ Solution: Display treatment costs and payment plans prominently to build trust
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❌ Mistake: Using stock photos instead of real patient results
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✅ Solution: Showcase actual patient transformations (with permission) to demonstrate expertise
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❌ Mistake: Not emphasizing free consultations
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✅ Solution: Prominently advertise no-obligation consultations to lower barriers to entry
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❌ Mistake: Missing seasonal opportunities (back-to-school, New Year)
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✅ Solution: Schedule campaigns in advance for peak decision-making periods
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❌ Mistake: Not highlighting orthodontist credentials
- ✅ Solution: Display certifications, years of experience, and professional memberships to build credibility
Related Content¶
Technical Documentation¶
Getting Help¶
Next Steps¶
Last Updated: 2026-01-16 | Questions? Contact Support