Real Estate Advertising with Lucit¶
Summary¶
This guide explores how businesses in the Real Estate sector leverage Lucit's dynamic digital signage platform to create impactful billboard and digital out-of-home (DOOH) advertising campaigns. Learn about industry-specific use cases, relevant applications, and best practices for maximizing ROI.
Key Takeaways: - đź“Ś Display live property listings with photos, pricing, and details automatically - đź“Ś Promote open houses and agent information dynamically - đź“Ś Showcase market statistics and sold properties to build credibility - đź“Ś Automate creative updates as listings change
What You'll Achieve: Create data-driven, automated digital signage campaigns that drive property inquiries, open house attendance, and agent recognition with up-to-date listing information.
Industry Overview¶
Real estate is one of the most competitive advertising sectors, with agents and brokerages constantly vying for buyer and seller attention. Digital billboards provide real estate professionals with a dynamic platform to showcase their active listings, promote open houses, highlight recent sales, and build brand recognition in their target markets.
Real Estate & Digital Out-of-Home Advertising¶
DOOH advertising is particularly effective for real estate because it reaches potential buyers and sellers in specific geographic areas—often near the neighborhoods where properties are located. Dynamic creative allows real estate professionals to display current listings, update pricing in real-time, promote upcoming open houses, and rotate through multiple properties without the cost and delay of reprinting static billboards.
Common Challenges in Real Estate Advertising¶
Digital advertising in the Real Estate sector presents unique challenges:
- Challenge 1: Rapidly Changing Inventory - Properties sell quickly, making static advertising outdated within days or weeks
- Challenge 2: Multiple Listing Updates - Agents manage dozens of listings with frequent price changes, status updates, and new photos
- Challenge 3: Geographic Targeting - Need to promote specific properties in relevant neighborhoods and markets
- Challenge 4: Open House Promotion - Time-sensitive events require quick turnaround and scheduling flexibility
How Lucit Addresses These Challenges¶
Lucit's dynamic creative platform solves these challenges through:
- âś… MLS Integration: Connects directly to Multiple Listing Service data for automatic property updates
- âś… Real-Time Listing Sync: Automatically removes sold properties and adds new listings as they hit the market
- âś… Location-Based Targeting: Display relevant properties near specific billboards for maximum relevance
- âś… Scheduled Campaigns: Schedule open house promotions to run only on relevant days and times
Real Estate Use Cases & Campaign Ideas¶
Property Listing Showcase¶
Featured Property Rotation
Automatically rotate featured listings on digital billboards. Display high-value properties, new listings, or price-reduced homes with current pricing, photos, and agent contact information pulled directly from your MLS.
Example Implementation: - Connect your MLS system via Lucit integrations - Create a dynamic template showing property photo, address, bedrooms/baths, square footage, price, and agent info - Set rules to prioritize specific properties (new listings, luxury homes, price reductions) - Billboard updates automatically as listings change status
Recommended Applications: - Flexmls Integration - Bridge Interactive MLS - Matrix MLS by CoreLogic - Paragon MLS - NTREIS MLS Data - Google Sheets Real Estate Properties
Open House Promotion¶
Upcoming Open House Advertising
Promote scheduled open houses with date, time, property details, and directions. Automatically schedule campaigns to run only during relevant timeframes (e.g., Thursday-Sunday before the event).
Example Implementation: - Use MLS data or Google Sheets to manage open house schedule - Display "Open House This Weekend: Saturday 1-3pm" - Include property photo, address, and agent contact - Schedule creative to run 3-5 days before event, automatically stop after
Recommended Applications: - Google Sheets - Nearest Location Data via Google Sheets
Agent & Team Branding¶
Agent Recognition Campaigns
Build agent brand recognition with professional headshots, contact information, and recent sales achievements. Perfect for establishing local market presence and credibility.
Example Implementation: - Create agent-branded templates with professional photos - Display "Top Producer," "#1 in [Neighborhood]," or "Sold 47 Homes in 2025" - Rotate between team members for brokerage campaigns - Include QR codes linking to agent profiles or home valuation tools
Recommended Applications: - Google Sheets Real Estate Agents
Market Statistics & Credibility¶
Local Market Updates
Display hyperlocal market statistics to position yourself as the neighborhood expert. Show average home prices, days on market, inventory levels, and market trends.
Example Implementation: - Pull MLS statistics for specific ZIP codes or neighborhoods - Display "Average Home Price in [Neighborhood]: $XXX,XXX" - Show trending indicators: "Inventory down 15% YOY - Great time to sell!" - Update monthly or quarterly with fresh market data
Recommended Applications: - Google Sheets for market statistics
Just Sold & Under Contract¶
Social Proof Campaigns
Showcase recently sold properties to demonstrate success and build trust with potential clients. Display "Just Sold!" or "Under Contract in 3 Days!" messaging.
Example Implementation: - Feature recently sold properties with photos - Display sale price (if allowed in your market) - Include time-to-sale metrics: "Sold in 5 Days!" - Rotate through recent sales to show consistent activity
Recommended Applications: - MLS Integrations with sold property filters - Google Sheets
Luxury & High-End Properties¶
Premium Property Spotlight
Feature luxury listings with high-quality photography and premium positioning. Ideal for high-commission properties that deserve dedicated advertising spend.
Example Implementation: - Filter MLS for properties above specific price thresholds - Use full-screen, high-resolution property photography - Display premium features: "Waterfront Estate," "Private Golf Course," "10,000 SF" - Include agent contact and "By Appointment Only" messaging
Recommended Lucit Applications for Real Estate¶
The following Lucit applications are particularly useful for Real Estate businesses:
Data Source Applications¶
| Application | Use Case | Learn More |
|---|---|---|
| Flexmls | Connect to Flexmls MLS system for live property data | View Documentation |
| Bridge Interactive MLS | Integrate Bridge Interactive MLS listings | View Documentation |
| Matrix MLS by CoreLogic | Access Matrix MLS property listings | View Documentation |
| Paragon MLS | Connect Paragon MLS data feeds | View Documentation |
| NTREIS MLS Data | North Texas Real Estate MLS integration | View Documentation |
| Florida Gulf Coast MLS | Florida-specific MLS integration | View Documentation |
| Trestle CoreLogic | CoreLogic MLS data platform | View Documentation |
Integration Applications¶
| Application | Use Case | Learn More |
|---|---|---|
| Google Sheets Real Estate Properties | Manually manage property listings and custom fields | View Documentation |
| Google Sheets Real Estate Agents | Display agent profiles and team information | View Documentation |
| Google Sheets | General data management for open houses, market stats | View Documentation |
| Nearest Location Data | Show properties or offices nearest to billboard locations | View Documentation |
Content Enhancement Applications¶
| Application | Use Case | Learn More |
|---|---|---|
| Weather | Trigger seasonal messaging ("Great weather for house hunting!") | View Documentation |
Best Practices for Real Estate Campaigns¶
Creative Design¶
- High-Quality Photography: Use professional property photos with proper staging and lighting—curb appeal matters on billboards
- Clear Pricing: Display asking price prominently—transparency attracts serious buyers
- Essential Details Only: Focus on beds/baths, square footage, and price—avoid cluttering with too many features
- Agent Branding: Include agent photo and contact info for brand recognition and trust-building
- Call-to-Action: Use clear CTAs: "Schedule a Showing," "Open House Saturday," "Text for Info"
Data Integration¶
- Automatic Status Updates: Ensure sold, pending, and contingent properties are removed from rotation immediately
- Photo Quality Standards: Verify MLS photos meet billboard resolution requirements (minimum 1920x1080)
- Listing Priorities: Feature new listings first, followed by price reductions, then standard active listings
- Geographic Relevance: Show properties near the billboard location for maximum relevance
- Refresh Frequency: Sync MLS data every 1-4 hours depending on market velocity
Campaign Optimization¶
- Hyperlocal Targeting: Show neighborhood-specific listings on nearby billboards to attract local buyers
- Time-Based Scheduling: Run open house ads Thursday-Sunday, agent branding Monday-Wednesday
- Seasonal Adjustments: Emphasize outdoor features in summer, holiday move-in timing in fall
- Price Point Testing: Test different price ranges to see what generates the most inquiries
- QR Code Tracking: Use unique QR codes per billboard to measure engagement and lead attribution
Getting Started¶
Prerequisites¶
Before launching your Real Estate digital signage campaign, ensure you have:
- âś… A Lucit account (Sign up here)
- âś… Access to your MLS system or property listing data
- âś… A Campaign Created and connected to your billboard contract, or, DOOH Programmatic Campaign with an SSP or DSP
- âś… Creative assets (brokerage logos, agent headshots, brand guidelines)
Estimated Setup Time: Within a few days for initial setup, then automated
Technical Difficulty: Beginner (if using MLS integrations) / Intermediate (if using Google Sheets)
Quick Start Guide¶
- Connect Your Data Sources
- Install your MLS integration from the Lucit App Marketplace
- OR set up a Google Sheet with property data if no direct integration available
-
Configure data refresh rates (recommended: every 2-4 hours)
-
Design Dynamic Templates
- Use Lucit's template designer or upload custom designs
- Add dynamic data fields that pull from your connected sources
-
Test with sample data
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Connect Your Campaign
- Generate your creatives either manually or with an inventory automation
- Add triggers as appropriate to your creatives
Industry-Specific Keywords¶
real estate digital signage, realtor billboards, real estate agent DOOH, property listing billboards, MLS billboard advertising, real estate digital billboards, real estate programmatic DOOH, property showcase dynamic creative, real estate advertising automation, realtor marketing campaigns, open house digital displays, luxury property advertising, real estate DOOH campaigns
Frequently Asked Questions¶
Q: How quickly can I launch a real estate campaign with Lucit?
A: Usually within a few days. Initial setup (connecting MLS, creating templates) is straightforward. Once live, listing updates happen automatically without additional work.
Q: Can Lucit integrate with my existing MLS system?
A: Yes! Lucit integrates with major MLS platforms including Flexmls, Bridge Interactive, Matrix (CoreLogic), Paragon, NTREIS, and more. If your MLS isn't directly supported, you can use Google Sheets or a custom API connection.
Q: What creative formats work best for real estate digital billboards?
A: Focus on large, high-quality property photos with minimal text. Display the property prominently with address, beds/baths, square footage, and price. Include your headshot and contact info. Keep designs clean—viewers have only 3-5 seconds.
Q: Can I target specific locations relevant to my listings?
A: Absolutely! You can target billboards in specific neighborhoods and show nearby properties on each billboard. The Nearest Location app helps display the closest listings automatically based on billboard geography.
Common Mistakes to Avoid¶
- ❌ Mistake: Showing properties that are already sold or under contract
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âś… Solution: Set up real-time MLS sync and configure automatic removal of sold properties
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❌ Mistake: Using low-quality or unprofessional property photos
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âś… Solution: Establish photo standards and use only professionally staged photos from your MLS
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❌ Mistake: Cramming too many property details on the billboard
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✅ Solution: Show only essential info—photo, address, beds/baths, price, and contact
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❌ Mistake: Not updating pricing when properties have price reductions
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âś… Solution: Use automated MLS sync to capture price changes immediately
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❌ Mistake: Showing irrelevant properties (luxury homes in working-class neighborhoods, etc.)
- âś… Solution: Use location-based filtering to show appropriate price points near each billboard