Use Cases by Role

This section provides actionable, SEO-optimized use cases for every major role in the out-of-home advertising and billboard ecosystem. Roles are grouped by organization type for easy navigation. Click on any role to view detailed pain points, Lucit solutions, workflows, and success metrics.

Media Owner / Operator

• General Manager
• Account Executive
• Traffic Scheduler
• Dynamic Creative Programmer

Creative / Technical Team

• Graphic Designer
• Software Developer in Marketing Technology Space
• Website Developer for Billboard Operator Websites

Agency

• Creative Director
• Media Buyer
• Account Executive
• Public Relations Manager

Advertiser / Brand

• Chief Marketing Officer
• Marketing Manager
• Marketing Assistant
• Data Analyst

Franchise / Parent Corporation

• Brand Manager
• Local Franchise Owner / Location General Manager

Related Content

Technical Documentation

• API Documentation
• Available Applications
• Template Design Guide

Getting Help

• FAQ
• Support Portal

Next Steps

• Explore Other Industries
• View By Role Use Cases
• Browse Solution Library