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General Manager at Owner/Operator - Use Cases with Lucit

Role Overview

The General Manager at a billboard owner/operator oversees all aspects of digital signage operations, client relationships, and business growth. This role is responsible for enabling clients to manage their own ads, maintaining security, and ensuring operational efficiency across the network.

Typical Responsibilities: - Oversee client onboarding and access management - Ensure platform security and data integrity - Manage staff and workflow for ad scheduling and creative updates - Drive revenue growth and client satisfaction - Implement new technology and automation

Common Pain Points

  • Allowing clients to manage their own ads while maintaining security and preventing unauthorized access
  • Concerns about hacking, data breaches, and system vulnerabilities
  • Balancing operational efficiency with client empowerment
  • Ensuring compliance with industry standards and privacy regulations

How Lucit Solves These Problems

Lucit provides a secure, scalable platform for owner/operators to empower clients while maintaining control and security:

  • Role-Based Access Control: Granular permissions allow clients to manage their own ads without risking system integrity
  • Self-Service Ad Management: Clients can upload, schedule, and update ads directly, reducing staff workload
  • Two-Factor Authentication: Optional for sensitive accounts to prevent unauthorized access
  • Automated Scheduling & Approval Workflows: Streamline ad changes while maintaining oversight
  • Data Encryption & Secure Hosting: Protects client data and creative assets
  • Integration with Existing Systems: Lucit can connect with CRM, inventory, and reporting tools

Key Features for General Managers

  • Client Portal: Secure, branded portal for client self-service
  • User Management: Add, remove, and set permissions for client and staff accounts
  • Ad Approval Workflow: Optional review/approval before ads go live
  • Real-Time Reporting: Monitor ad performance, POP, and analytics

Success Metrics

  • Reduction in staff workload for ad changes and scheduling
  • Increased client satisfaction and retention
  • Zero security incidents or breaches
  • Compliance with privacy and industry regulations
  • Growth in self-service adoption among clients

Related Content

Technical Documentation

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Last Updated: 2026-01-16 | Questions? Contact Support