Graphic Designer at Creative Team - Use Cases with Lucit¶

Role Overview¶

The Graphic Designer at a creative team is responsible for designing and updating billboard ads, creating dynamic and responsive creatives, and collaborating with clients and developers. This role is central to maintaining visual quality and brand consistency across campaigns.

Typical Responsibilities: - Design static and dynamic billboard ads - Update customer ads for simple changes - Create ad templates for client self-service - Collaborate with developers on HTML/JS dynamic ads - Ensure brand and creative consistency

Common Pain Points¶

Constantly updating customer ads for simple changes clients could do themselves
Limited features in current dynamic creative systems, resulting in unattractive ads
Designing ads in many sizes due to system requirements for JPEGs in each size
Waiting on developers to build HTML/JS for dynamic ads
Difficulty making changes to developer-built dynamic ads
Desire to build ad templates with free-fill text/image upload for client use

How Lucit Solves These Problems¶

Lucit empowers Graphic Designers with modern creative tools:

Responsive Creative Designer: Design once, deploy to all screen sizes automatically
Ad Template Builder: Create templates with free-fill text fields and image uploads for client self-service
Self-Service Portal: Clients can update their own ads, reducing designer workload
No-Code Dynamic Creative: Build dynamic ads without needing developer support
Instant Preview & Mockup Generator: See how creatives look on every screen size
Collaboration Tools: Designers and developers can work together in real time
Creative Gallery: Access inspiration and best practices for dynamic ad design

Key Features for Graphic Designers¶

Responsive Design Tools: One creative for all sizes
Template Builder: Free-fill fields and image upload options
Instant Mockups: Preview ads on all screens
No-Code Dynamic Creative: Drag-and-drop design for dynamic ads
Client Portal: Offload simple changes to clients
Creative Gallery: Inspiration and design best practices
Collaboration Workspace: Real-time teamwork with developers

Success Metrics¶

Reduction in manual ad updates and repetitive tasks
Increased use of responsive and dynamic creatives
Higher client satisfaction with self-service options
Improved creative quality and brand consistency
Faster turnaround for new campaigns and changes

Technical Documentation¶

Getting Help¶

Next Steps¶

Last Updated: 2026-01-16 | Questions? Contact Support