Marketing Assistant at Advertiser - Use Cases with Lucit¶

Role Overview¶

The Marketing Assistant at an advertiser supports campaign management, monitors performance, and ensures accuracy for billboard advertising. This role is responsible for real-time visibility, ad changes, and managing complex triggers.

Typical Responsibilities: - Monitor campaign performance and delivery - Make ad changes and updates as needed - Manage complex triggering requirements for ads - Coordinate with marketing manager and operators - Ensure campaign accuracy and compliance

Common Pain Points¶

Lack of real-time visibility into campaign status and performance
Reliance on email to get new ads running, unlike other advertising channels
Desire for self-service control over ad changes
Need to manage complex triggers for ads using internal data

How Lucit Solves These Problems¶

Lucit empowers Marketing Assistants with real-time visibility and ad control:

Real-Time Campaign Dashboard: See campaign status and performance instantly
Self-Service Ad Management: Make changes and updates without relying on email
Trigger Management Tools: Control complex ad triggers using internal data
Collaboration Portal: Work with marketing manager and operators seamlessly

Key Features for Marketing Assistants¶

Campaign Dashboard: Real-time visibility into campaigns
Self-Service Ad Portal: Direct control over ad changes
Trigger Management: Advanced tools for complex requirements
Collaboration Workspace: Teamwork with managers and operators

Success Metrics¶

Increased real-time visibility into campaigns
Faster ad changes and updates
Improved management of complex triggers
Higher campaign accuracy and compliance
Enhanced collaboration and reporting

Technical Documentation¶

Getting Help¶

Next Steps¶

Last Updated: 2026-01-16 | Questions? Contact Support