Marketing Manager at Advertiser - Use Cases with Lucit¶

Role Overview¶

The Marketing Manager at an advertiser oversees campaign execution, messaging changes, and performance monitoring across billboard networks. This role is responsible for campaign agility, control, and visibility.

Typical Responsibilities: - Manage billboard campaigns and creative updates - Make rapid changes to messaging and content - Monitor campaign performance and delivery - Coordinate with operators and internal teams - Ensure campaign accuracy and compliance

Common Pain Points¶

Need to update and change content quickly without waiting for billboard company response
Inability to make changes on Fridays or weekends due to operator availability
Desire for self-service control across all billboard campaigns
Frequent errors in traffic requirements for targeting and dates/times
Lack of real-time visibility into which ads are running and where
Need for mobile-friendly campaign monitoring

How Lucit Solves These Problems¶

Lucit empowers Marketing Managers with campaign control and real-time visibility:

Self-Service Campaign Portal: Make changes instantly, anytime
Automated Scheduling & Targeting: Set traffic requirements and dates/times yourself
Real-Time Dashboard: See which ads are running and on which screens
Mobile-Friendly Interface: Monitor campaigns from anywhere
Error Reduction Tools: Automated workflows to prevent targeting mistakes

Key Features for Marketing Managers¶

Self-Service Portal: Direct control over campaigns
Automated Scheduling: Rule-based targeting and timing
Real-Time Dashboard: Instant visibility into ad delivery
Mobile App: Monitor and manage campaigns on the go
Error Prevention Tools: Automated checks and workflows

Typical Workflows¶

1. Rapid Content Changes¶

Use Lucit’s portal to update messaging and creatives instantly
Make changes anytime, including weekends
Preview updates before going live

2. Campaign Control & Targeting¶

Set traffic requirements and targeting rules yourself
Schedule start/stop dates and times
Monitor campaign delivery in real time

3. Mobile Monitoring & Compliance¶

Access campaigns via mobile app
Monitor performance and compliance from anywhere
Use error prevention tools to ensure accuracy

Success Metrics¶

Faster campaign changes and updates
Increased control and visibility over campaigns
Reduction in errors and manual interventions
Higher campaign accuracy and compliance
Improved campaign ROI and effectiveness

Technical Documentation¶

Getting Help¶

Next Steps¶

Last Updated: 2026-01-16 | Questions? Contact Support