Media Buyer at Ad Agency - Use Cases with Lucit¶

Role Overview¶

The Media Buyer at an ad agency is responsible for planning, executing, and optimizing out-of-home (OOH) campaigns across multiple billboard networks. This role focuses on campaign management, ad trafficking, and performance reporting.

Typical Responsibilities: - Plan and buy billboard/OOH inventory for clients - Upload and traffic ads for campaigns - Monitor campaign performance and delivery - Coordinate with operators and account teams - Report results to clients

Common Pain Points¶

Difficulty viewing all billboard/OOH campaigns in a single dashboard
Manual ad upload and trafficking, often requiring email communication
Limited real-time visibility into campaign status and performance
Delays in ad changes and campaign updates

How Lucit Solves These Problems¶

Lucit streamlines campaign management and ad trafficking for Media Buyers:

Unified Campaign Dashboard: View all OOH campaigns in one place, across networks
Self-Service Ad Uploads: Easily upload and traffic ads without email or manual intervention
Real-Time Campaign Monitoring: Instantly see which ads are running and where
Automated Change Management: Make updates quickly and efficiently
Reporting & Analytics: Access real-time performance data for all campaigns
Operator Integration: Seamless coordination with billboard operators

Key Features for Media Buyers¶

Campaign Dashboard: Unified view of all campaigns
Self-Service Portal: Direct ad upload and trafficking
Real-Time Monitoring: Instant visibility into campaign status
Automated Change Tools: Fast updates across networks
Reporting & Analytics: Real-time data and insights
Operator Integration: Streamlined communication and coordination

Success Metrics¶

Faster campaign setup and ad trafficking
Increased visibility into campaign performance
Reduction in manual communication and errors
Higher client satisfaction and campaign ROI

Technical Documentation¶

Getting Help¶

Next Steps¶

Last Updated: 2026-01-16 | Questions? Contact Support