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Traffic Scheduler at Media Owner/Operator - Use Cases with Lucit

Role Overview

The Traffic Scheduler at a media owner/operator manages the flow of ad changes, creative uploads, and campaign scheduling. This role is critical for ensuring campaigns run smoothly and client requirements are met accurately and on time.

Typical Responsibilities: - Upload and schedule ads for multiple clients - Manage targeting, start/stop dates, and screen sizes - Coordinate with account executives and creative teams - Monitor campaign performance and compliance - Troubleshoot scheduling and data feed issues

Common Pain Points

  • Constant influx of client requests for changes and updates
  • Confusion and errors due to email back-and-forth on targeting and scheduling
  • Manual uploads for simple text changes on creatives
  • Babysitting sports data feeds and manually starting/stopping game ads
  • Managing many screen sizes and manually creating ads for each
  • Long turnaround times for dynamic creative setups from internal teams

How Lucit Solves These Problems

Lucit automates and streamlines traffic scheduling:

  • Self-Service Client Portal: Clients can make their own changes, reducing scheduler workload
  • Automated Scheduling Rules: Rule-based scheduling for targeting, dates, and times
  • Responsive Creative Templates: Automatically generate ads for all screen sizes
  • Sports Data Feed Integration: Automate game start/stop and data-driven creative changes
  • Change Audit Trail: Track all changes for compliance and troubleshooting
  • Bulk Upload & Edit Tools: Make mass changes quickly across campaigns
  • Error Reduction: Reduce manual errors with automated workflows

Key Features for Traffic Schedulers

  • Scheduling Automation: Rule-based targeting and campaign management
  • Responsive Creative Designer: One design for all screen sizes
  • Sports Data Integration: Automated feeds for live events
  • Bulk Edit Tools: Mass changes across campaigns and screens
  • Change Log & Audit Trail: Full history of all changes
  • Client Portal: Offload simple changes to clients
  • Compliance Dashboard: Monitor campaign accuracy and performance

Success Metrics

  • Reduction in manual workload and errors
  • Faster turnaround for campaign changes
  • Increased campaign accuracy and compliance
  • Higher client satisfaction with scheduling
  • More time for strategic tasks and optimization

Related Content

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Last Updated: 2026-01-16 | Questions? Contact Support