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DealerSpike

Connect your Lucit campaign with your Automotive, Recreational and Motorsports data feeds from Dealer Spike. Dealer Spike partners with Polaris, Malibu, Airstream, Mercury,...

Application Details:

  • Name: DealerSpike
  • Class: ThirdParty

  • Capabilities: Core Lucit Application, Data Source Application (Pull)

  • LCUID: LCUID-LAP-bc506ae8-0d7d-44b0-87bc-ec3e687505c8

View in Lucit

🔗 View DealerSpike in Lucit

Adding This Application

Prerequisites

  • A Lucit account (advertiser) or agency/operator account
  • Appropriate permissions to add applications

Add DealerSpike to Your Account

  1. Navigate to Apps
  2. Log in to Lucit
  3. Using the Profile Switcher, switch to an Account profile

  4. From the home page, Click on Apps & Data in the left sidebar

  5. Find the Application

  6. Click on ADD NEW Search for "DealerSpike"

  7. Click on the app card to bring up the Authorize Application dialog

  8. Add to Account

  9. Review the requested permissions in the Authorize Application

  10. Click the ALLOW button to add this app to your account

  11. Configure Settings

  12. Once added, click on the app in your Apps & Data section
  13. Configure any required settings on the SETTINGS tab
  14. Save your changes

Data Source Providers

The DealerSpike application provides data source capabilities. You can use these data sources to pull data from external sources, generate dynamic content for your campaigns and build content triggers for your ads.

This application provides 2 data source provider(s).

Prerequisites to Using DealerSpike Data

  • A Lucit Account (Advertiser Account)
  • A Campaign with at least 1 Screen
  • Review the required settings below

DealerSpike Automotive

This data source allows you to create dynamic out-of-home ads for digital billboards and signage with DealerSpike Automotive dynamic data that updates in real time.

Overview

Data Source Type: Inventory

This data source generates Inventory Items that can be used to create multiple ads automatically. Each row of data becomes an inventory item with associated templates that can be assigned on the TEMPLATES tab.

How to Generate Creatives for DealerSpike Automotive

When you add this app to your account and configure it, it will automatically generate creatives that can be posted to your digital billboard campaigns

Each row of data that this data source brings in will be turned into a new creative based on the template that you assign to it.

How to assign a template

Take the following steps :

  1. From your account profile, click on Apps & Data
  2. Click on DealerSpike Automotive to bring up this data source
  3. Click on the TEMPLATES tab
  4. Under Default Template click CHOOSE DEFAULT TEMPLATE
  5. Select the template to assign to this data (if you have none, you must first create one by clicking on Home and then the Templates menu item)

To create different templates for different types of inventory items, depending on data for each item, take the following steps

  1. From your account profile, click on Apps & Data
  2. Click on DealerSpike Automotive to bring up this data source
  3. Click on the TEMPLATES tab
  4. Under the Additional Templates section, click on ADD TEMPLATE
  5. Select the template to add
  6. Configure the conditions for this template using the + CONDITION button

Conditions can be created based on the values of any of the macro listed below that are prefixed with item.

Settings

Configure these settings when setting up the data source. These parameters control how the data source fetches and processes data.

Field Type Description Validation
Website Url link The url to your website, excluding any trailing slashes Required

Field Map Macros

These macros are provided by this data source and can be used in your templates. The macros allow you to access the dynamic data provided by this data source and are in addition to the standard macros available in the Standard Field Map . Learn more about Field Map Types and Structure

Prefix: account.store.

These are values stored in the account key-value store and are the same for every template/ad that you create. These key/values do not depend on the location of the screen but are global to every ad.

Name Field Element Type Data Type Macro Description
Dealerspike Automotive Feed Last Run Had Errors text boolean {account.store.DealerspikeAutomotive_feed_last_run_had_errors} Indicates whether this data source had errors during its last run
Dealerspike Automotive Feed Last Run Was Success text boolean {account.store.DealerspikeAutomotive_feed_last_run_was_success} Indicates whether the last feed run was successful
Dealerspike Automotive Feed Last Succesful Run At text datetime {account.store.DealerspikeAutomotive_feed_last_succesful_run_at} Timestamp of the last successful feed run

Prefix: item.inventory_attributes.

These values provide custom inventory attribute data at the inventory item level.

Name Field Element Type Data Type Macro Description
Body text scalar {item.inventory_attributes.body} —
Category text scalar {item.inventory_attributes.category} —
Ext Color Generic text scalar {item.inventory_attributes.ext_color_generic} —
Int Color Generic text scalar {item.inventory_attributes.int_color_generic} —
Lc Monthly Payment text scalar {item.inventory_attributes.lc_monthly_payment} —
Trim text scalar {item.inventory_attributes.trim} —

DealerSpike Recreational / Motorsports

This data source allows you to create dynamic out-of-home ads for digital billboards and signage with DealerSpike Recreational / Motorsports dynamic data that updates in real time.

Overview

Data Source Type: Inventory

This data source generates Inventory Items that can be used to create multiple ads automatically. Each row of data becomes an inventory item with associated templates that can be assigned on the TEMPLATES tab.

How to Generate Creatives for DealerSpike Recreational / Motorsports

When you add this app to your account and configure it, it will automatically generate creatives that can be posted to your digital billboard campaigns

Each row of data that this data source brings in will be turned into a new creative based on the template that you assign to it.

How to assign a template

Take the following steps :

  1. From your account profile, click on Apps & Data
  2. Click on DealerSpike Recreational / Motorsports to bring up this data source
  3. Click on the TEMPLATES tab
  4. Under Default Template click CHOOSE DEFAULT TEMPLATE
  5. Select the template to assign to this data (if you have none, you must first create one by clicking on Home and then the Templates menu item)

To create different templates for different types of inventory items, depending on data for each item, take the following steps

  1. From your account profile, click on Apps & Data
  2. Click on DealerSpike Recreational / Motorsports to bring up this data source
  3. Click on the TEMPLATES tab
  4. Under the Additional Templates section, click on ADD TEMPLATE
  5. Select the template to add
  6. Configure the conditions for this template using the + CONDITION button

Conditions can be created based on the values of any of the macro listed below that are prefixed with item.

Settings

Configure these settings when setting up the data source. These parameters control how the data source fetches and processes data.

Field Type Description Validation
Website Url link The url to your website, excluding any trailing slashes Required

Field Map Macros

These macros are provided by this data source and can be used in your templates. The macros allow you to access the dynamic data provided by this data source and are in addition to the standard macros available in the Standard Field Map . Learn more about Field Map Types and Structure

Prefix: account.store.

These are values stored in the account key-value store and are the same for every template/ad that you create. These key/values do not depend on the location of the screen but are global to every ad.

Name Field Element Type Data Type Macro Description
Dealerspike Recreational Motorsports Feed Last Run Had Errors text boolean {account.store.DealerspikeRecreationalMotorsports_feed_last_run_had_errors} Indicates whether this data source had errors during its last run
Dealerspike Recreational Motorsports Feed Last Run Was Success text boolean {account.store.DealerspikeRecreationalMotorsports_feed_last_run_was_success} Indicates whether the last feed run was successful
Dealerspike Recreational Motorsports Feed Last Succesful Run At text datetime {account.store.DealerspikeRecreationalMotorsports_feed_last_succesful_run_at} Timestamp of the last successful feed run

Prefix: item.inventory_attributes.

These values provide custom inventory attribute data at the inventory item level.

Name Field Element Type Data Type Macro Description
Body text scalar {item.inventory_attributes.body} —
Category text scalar {item.inventory_attributes.category} —
Ext Color Generic text scalar {item.inventory_attributes.ext_color_generic} —
Int Color Generic text scalar {item.inventory_attributes.int_color_generic} —
Lc Monthly Payment text scalar {item.inventory_attributes.lc_monthly_payment} —
Trim text scalar {item.inventory_attributes.trim} —

Last updated: 2026-01-16 10:25:01 UTC