NFL Live Game Scores¶

Add LIVE NFL Football scores on game-day to your digital billboard and digital signage creatives with the National Football League Sports Game Scores app This app provides key...

Application Details:

Name: NFL Live Game Scores
Class: ThirdParty
Capabilities: Core Lucit Application, Data Source Application (Pull)
LCUID: LCUID-LAP-4c1375ca-dcfb-4ce9-9cc0-cf8abcbff8f4

View in Lucit¶

🔗 View NFL Live Game Scores in Lucit

Adding This Application¶

Prerequisites¶

A Lucit account (advertiser) or agency/operator account
Appropriate permissions to add applications

Add NFL Live Game Scores to Your Account¶

Navigate to Apps
Log in to Lucit
Using the Profile Switcher, switch to an Account profile
From the home page, Click on Apps & Data in the left sidebar
Find the Application
Click on ADD NEW Search for "NFL Live Game Scores"
Click on the app card to bring up the Authorize Application dialog
Add to Account
Review the requested permissions in the Authorize Application
Click the ALLOW button to add this app to your account
Configure Settings
Once added, click on the app in your Apps & Data section
Configure any required settings on the SETTINGS tab
Save your changes

Data Source Providers¶

The NFL Live Game Scores application provides data source capabilities. You can use these data sources to pull data from external sources, generate dynamic content for your campaigns and build content triggers for your ads.

This application provides 2 data source provider(s).

Prerequisites to Using NFL Live Game Scores Data¶

A Lucit Account (Advertiser Account)
A Campaign with at least 1 Screen
Review the required settings below

NFL Live Game Scores (All Games)¶

This data source allows you to create dynamic out-of-home ads for digital billboards and signage with NFL Live Game Scores (All Games) dynamic data that updates in real time.

Overview¶

Data Source Type: Inventory

This data source generates Inventory Items that can be used to create multiple ads automatically. Each row of data becomes an inventory item with associated templates that can be assigned on the TEMPLATES tab.

How to Generate Creatives for NFL Live Game Scores (All Games)

When you add this app to your account and configure it, it will automatically generate creatives that can be posted to your digital billboard campaigns

Each row of data that this data source brings in will be turned into a new creative based on the template that you assign to it.

How to assign a template

Take the following steps :

From your account profile, click on Apps & Data
Click on NFL Live Game Scores (All Games) to bring up this data source
Click on the TEMPLATES tab
Under Default Template click CHOOSE DEFAULT TEMPLATE
Select the template to assign to this data (if you have none, you must first create one by clicking on Home and then the Templates menu item)

To create different templates for different types of inventory items, depending on data for each item, take the following steps

From your account profile, click on Apps & Data
Click on NFL Live Game Scores (All Games) to bring up this data source
Click on the TEMPLATES tab
Under the Additional Templates section, click on ADD TEMPLATE
Select the template to add
Configure the conditions for this template using the + CONDITION button

Conditions can be created based on the values of any of the macro listed below that are prefixed with item.

Settings¶

Configure these settings when setting up the data source. These parameters control how the data source fetches and processes data.

Field	Type	Description	Validation
Season	`text`	Enter a season, or leave empty to use current season	—
Game Date	`text`	Enter a game date in YYY-MM-DD format, or leave blank to get todays games	—
Include games in pre-game status	`bool`	Enable this option to include games before they have started. Useful to show game-time creatives	—
Choose Team(s)	`int` (multiple select)	Please select one or more teams or leave blank to get all teams	—
Seconds after game start to ignore games with no data	`int`	If it is this many seconds past the scheduled game start time, and we have no changes in status or score, then, ignore this game	—
Ignore games with no changes for this many seconds	`int`	If this many seconds have elapsed, and NO game state or score changes have occurred, then ignore this game	—
Keep using yesterdays games, this many seconds after midnight	`int`	You can consider this many seconds after midnight as the previous day in order to make games keep appearing after midnight	—

Enum Options:

Choose Team(s):

Label	Value
Arizona Cardinals	11
Atlanta Falcons	8
Baltimore Ravens	5
Buffalo Bills	20
Carolina Panthers	19
Chicago Bears	16
Cincinnati Bengals	10
Cleveland Browns	9
Dallas Cowboys	29
Denver Broncos	28
Detroit Lions	7
Green Bay Packers	15
Houston Texans	26
Indianapolis Colts	21
Jacksonville Jaguars	2
Kansas City Chiefs	17
Las Vegas Raiders	1
Los Angeles Chargers	30
Los Angeles Rams	31
Miami Dolphins	25
Minnesota Vikings	32
New England Patriots	3
New Orleans Saints	27
New York Giants	4
New York Jets	13
Philadelphia Eagles	12
Pittsburgh Steelers	22
San Francisco 49ers	14
Seattle Seahawks	23
Tampa Bay Buccaneers	24
Tennessee Titans	6
Washington Commanders	18
AFC (Pro Bowl)	34
NFC (Pro Bowl)	33

Field Map Macros¶

These macros are provided by this data source and can be used in your templates. The macros allow you to access the dynamic data provided by this data source and are in addition to the standard macros available in the Standard Field Map . Learn more about Field Map Types and Structure

Prefix: `account.store.`¶

These are values stored in the account key-value store and are the same for every template/ad that you create. These key/values do not depend on the location of the screen but are global to every ad.

Name	Field Element Type	Data Type	Macro	Description
Nfl Live Game Scores All Games Feed Last Run Had Errors	text	boolean	`{account.store.NflLiveGameScoresAllGames_feed_last_run_had_errors}`	Indicates whether this data source had errors during its last run
Nfl Live Game Scores All Games Feed Last Run Was Success	text	boolean	`{account.store.NflLiveGameScoresAllGames_feed_last_run_was_success}`	Indicates whether the last feed run was successful
Nfl Live Game Scores All Games Feed Last Succesful Run At	text	datetime	`{account.store.NflLiveGameScoresAllGames_feed_last_succesful_run_at}`	Timestamp of the last successful feed run

Prefix: `item.inventory_attributes.`¶

These values provide custom inventory attribute data at the inventory item level.

Name	Field Element Type	Data Type	Macro	Description
Game Date Date	text	scalar	`{item.inventory_attributes.game_date_date}`	—
Game Date Time	text	scalar	`{item.inventory_attributes.game_date_time}`	—
Game Date Timestamp	text	scalar	`{item.inventory_attributes.game_date_timestamp}`	—
Game Stage	text	scalar	`{item.inventory_attributes.game_stage}`	—
Game Status Long	text	scalar	`{item.inventory_attributes.game_status_long}`	—
Game Status Short	text	scalar	`{item.inventory_attributes.game_status_short}`	—
Game Status Timer	text	scalar	`{item.inventory_attributes.game_status_timer}`	—
Game Venue City	text	scalar	`{item.inventory_attributes.game_venue_city}`	—
Game Venue Name	text	scalar	`{item.inventory_attributes.game_venue_name}`	—
Game Week	text	scalar	`{item.inventory_attributes.game_week}`	—
Ingame	text	scalar	`{item.inventory_attributes.ingame}`	—
Postgame	text	scalar	`{item.inventory_attributes.postgame}`	—
Pregame	text	scalar	`{item.inventory_attributes.pregame}`	—
Scores Away Overtime	text	scalar	`{item.inventory_attributes.scores_away_overtime}`	—
Scores Away Quarter 1	text	scalar	`{item.inventory_attributes.scores_away_quarter_1}`	—
Scores Away Quarter 2	text	scalar	`{item.inventory_attributes.scores_away_quarter_2}`	—
Scores Away Quarter 3	text	scalar	`{item.inventory_attributes.scores_away_quarter_3}`	—
Scores Away Quarter 4	text	scalar	`{item.inventory_attributes.scores_away_quarter_4}`	—
Scores Away Total	text	scalar	`{item.inventory_attributes.scores_away_total}`	—
Scores Home Overtime	text	scalar	`{item.inventory_attributes.scores_home_overtime}`	—
Scores Home Quarter 1	text	scalar	`{item.inventory_attributes.scores_home_quarter_1}`	—
Scores Home Quarter 2	text	scalar	`{item.inventory_attributes.scores_home_quarter_2}`	—
Scores Home Quarter 3	text	scalar	`{item.inventory_attributes.scores_home_quarter_3}`	—
Scores Home Quarter 4	text	scalar	`{item.inventory_attributes.scores_home_quarter_4}`	—
Scores Home Total	text	scalar	`{item.inventory_attributes.scores_home_total}`	—
Teams Away Id	text	scalar	`{item.inventory_attributes.teams_away_id}`	—
Teams Away Name	text	scalar	`{item.inventory_attributes.teams_away_name}`	—
Teams Home Id	text	scalar	`{item.inventory_attributes.teams_home_id}`	—
Teams Home Name	text	scalar	`{item.inventory_attributes.teams_home_name}`	—

NFL Live Game Scores (Single Team)¶

This data source allows you to create dynamic out-of-home ads for digital billboards and signage with NFL Live Game Scores (Single Team) dynamic data that updates in real time.

Overview¶

Data Source Type: KeyValue

This data source generates Key-Value data that is available globally across all templates in your account. These values can also be used in Triggers / Filters for your creatives in their campaigns.

How to create a new ad with NFL Live Game Scores (Single Team)

To add values from NFL Live Game Scores (Single Team) to your creative templates, create a new template and use the Dynamic Data Elements section of the Elements Panel:

Create Templates -> CREATE A NEW TEMPLATE button
Add macros from NFL Live Game Scores (Single Team) Templates -> {TemplateName} -> Elements Panel -> Dynamic Data Elements section -> Scroll down to section labeled NFL Live Game Scores (Single Team) or use the search filter
Click on the name of the macro field you want to add to your template (See the Field Map Macros reference below for a complete list)
After clicking on the macro name, a new element will be added to your canvas, linked to the specified macro field. Depending on the Type of field (text or img) the appropriate element type will be added.
You can then move, resize, style and format this element as appropriate for your template.

How to add triggers using NFL Live Game Scores (Single Team) data

Triggers allow you to create an ad and then control whether or not the ad will run depending on the value(s) of the trigger. (Multiple boolean logic supported with multiple fields as necessary)

To create triggers for your creatives based on data from NFL Live Game Scores (Single Team):

Navigate to the campaign page Campaigns -> {Campaign}
Use the {FolderWithStarIcon} that appears next to each creative on your campaign page. {Creative} -> Click {FolderWithStarIcon} to open the Custom Filters / Triggers Editor dialog.
Create your filter in this dialog using the conditionals:
- The account.store. keys will appear on the DATA SOURCE FILTER tab of the Custom Filters / Triggers Editor dialog.

Settings¶

Configure these settings when setting up the data source. These parameters control how the data source fetches and processes data.

Field	Type	Description	Validation
Choose Team	`int` (enum)	Please select a team	Required

Enum Options:

Choose Team:

Label	Value
Arizona Cardinals	11
Atlanta Falcons	8
Baltimore Ravens	5
Buffalo Bills	20
Carolina Panthers	19
Chicago Bears	16
Cincinnati Bengals	10
Cleveland Browns	9
Dallas Cowboys	29
Denver Broncos	28
Detroit Lions	7
Green Bay Packers	15
Houston Texans	26
Indianapolis Colts	21
Jacksonville Jaguars	2
Kansas City Chiefs	17
Las Vegas Raiders	1
Los Angeles Chargers	30
Los Angeles Rams	31
Miami Dolphins	25
Minnesota Vikings	32
New England Patriots	3
New Orleans Saints	27
New York Giants	4
New York Jets	13
Philadelphia Eagles	12
Pittsburgh Steelers	22
San Francisco 49ers	14
Seattle Seahawks	23
Tampa Bay Buccaneers	24
Tennessee Titans	6
Washington Commanders	18
AFC (Pro Bowl)	34
NFC (Pro Bowl)	33

Field Map Macros¶

These macros are provided by this data source and can be used in your templates. The macros allow you to access the dynamic data provided by this data source and are in addition to the standard macros available in the Standard Field Map . Learn more about Field Map Types and Structure

Prefix: `account.store.`¶

These are values stored in the account key-value store and are the same for every template/ad that you create. These key/values do not depend on the location of the screen but are global to every ad.

Name	Field Element Type	Data Type	Macro	Description
Nfl Live Game Scores1 Country Flag	img	scalar	`{account.store.NflLiveGameScores1_country_flag}`	—
Nfl Live Game Scores1 Feed Last Run Had Errors	text	boolean	`{account.store.NflLiveGameScores1_feed_last_run_had_errors}`	Indicates whether this data source had errors during its last run
Nfl Live Game Scores1 Feed Last Run Was Success	text	boolean	`{account.store.NflLiveGameScores1_feed_last_run_was_success}`	Indicates whether the last feed run was successful
Nfl Live Game Scores1 Feed Last Succesful Run At	text	datetime	`{account.store.NflLiveGameScores1_feed_last_succesful_run_at}`	Timestamp of the last successful feed run
Nfl Live Game Scores1 League Logo	img	scalar	`{account.store.NflLiveGameScores1_league_logo}`	—
Nfl Live Game Scores1 Teams Away Logo	img	scalar	`{account.store.NflLiveGameScores1_teams_away_logo}`	—
Nfl Live Game Scores1 Teams Home Logo	img	scalar	`{account.store.NflLiveGameScores1_teams_home_logo}`	—

Last updated: 2026-01-16 10:25:58 UTC

NFL Live Game Scores¶

View in Lucit¶

Adding This Application¶

Prerequisites¶

Add NFL Live Game Scores to Your Account¶

Data Source Providers¶

Prerequisites to Using NFL Live Game Scores Data¶

NFL Live Game Scores (All Games)¶

Overview¶

Settings¶

Field Map Macros¶

Prefix: account.store.¶

Prefix: item.inventory_attributes.¶

NFL Live Game Scores (Single Team)¶

Overview¶

Settings¶

Field Map Macros¶

Prefix: account.store.¶

Related Documentation¶

Prefix: `account.store.`¶

Prefix: `item.inventory_attributes.`¶

Prefix: `account.store.`¶