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Field Map Macro Reference

This document provides a comprehensive reference of all available standard macros in the Lucit platform. Macros are organized by object type and prefix for easy navigation.


About This Reference

This reference is automatically generated from the Lucit API Field Maps and includes all publicly available standard macros. Each macro is documented with:

  • Name - Human-readable name of the macro
  • Macro - Full macro syntax (with curly braces) for use in templates
  • Description - What the macro represents or provides
  • Type - The macro type (text, img, object, svg)
  • Data Type - The data type of the macro value
  • Placeholder - Default placeholder value
  • Enum - Whether the macro has predefined enum options

For more information about field maps and how to use macros, see the Field Map Specification.


Standard Macros vs Application Macros

Standard macros (included in this guide) are available to all Lucit accounts. In addition to the standard macros, Applicatoins can provide additional macros via their data sources. See Application Reference

Quick Navigation


Account Macros

Prefix: account.

Name Macro Object Code Description
Name {account.name} account_name
Website {account.website} account_website

Additional Details:

Name Type Data Type Placeholder Enum
Name text Your Company Name
Website text https://www.yourcompany.com

Prefix: account.options.

Name Macro Object Code Description
Logo {account.options.primary_image_public_url} account_options_primary_image_public_url
Logo (No Background) {account.options.primary_image_background_removed_public_url} account_options_primary_image_background_removed_public_url

Additional Details:

Name Type Data Type Placeholder Enum
Logo img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973be53ad2cf_88191b7ebceb531a6851.png
Logo (No Background) img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973be876c6fa_111fd59aa29d9e28d6f2.png

Digital Board Macros

Prefix: digital_board.

Name Macro Object Code Description
Screen Identifier {digital_board.board_identifier} digital_board_board_identifier
Screen Name {digital_board.name} digital_board_name
Screen Tags {digital_board.cached_tags} digital_board_cached_tags
Screen Venue Taxonomy ID {digital_board.venue_taxonomy_id} digital_board_venue_taxonomy_id

Additional Details:

Name Type Data Type Placeholder Enum
Screen Identifier text SCREEN123
Screen Name text The Screen
Screen Tags text tag1:tag2:tag3
Screen Venue Taxonomy ID text 12345

Prefix: digital_board.location.

Name Macro Object Code Description
City {digital_board.location.city} digital_board_location_city
City Name Possessive {digital_board.location.options.geo_city_name_possessive} digital_board_location_options_geo_city_name_possessive
Country {digital_board.location.options.geo_country_name} digital_board_location_country_name
Country Code {digital_board.location.country} digital_board_location_country
Country Code Possessive {digital_board.location.options.geo_country_code_possessive} digital_board_location_country_possessive
Country Possessive {digital_board.location.options.geo_country_name_possessive} digital_board_location_country_name_possessive
Days Since Unix Epoch {digital_board.location.days_since_unix_epoch} digital_board_location_days_since_unix_epoch
Fifteen Minute Intervals Since Unix Epoch {digital_board.location.fifteen_minute_intervals_since_unix_epoch} digital_board_location_fifteen_minute_intervals_since_unix_epoch
Five Minute Intervals Since Unix Epoch {digital_board.location.five_minute_intervals_since_unix_epoch} digital_board_location_five_minute_intervals_since_unix_epoch
Hours Since Unix Epoch {digital_board.location.hours_since_unix_epoch} digital_board_location_hours_since_unix_epoch
Postal Code {digital_board.location.postal_code} digital_board_location_postal_code
State / Province {digital_board.location.options.geo_state_name} digital_board_location_region_name
State / Province Code {digital_board.location.region} digital_board_location_region
State Code Possessive {digital_board.location.options.geo_state_code_possessive} digital_board_location_region_possessive
State Possessive {digital_board.location.options.geo_state_name_possessive} digital_board_location_region_name_possessive
Thirty Minute Intervals Since Unix Epoch {digital_board.location.thirty_minute_intervals_since_unix_epoch} digital_board_location_thirty_minute_intervals_since_unix_epoch
Timezone {digital_board.location.timezone} digital_board_location_timezone
Timezone Offset Seconds {digital_board.location.timezone_offset_seconds} digital_board_location_timezone_offset_seconds

Additional Details:

Name Type Data Type Placeholder Enum
City text Anytown
City Name Possessive text Anytown's
Country text United States
Country Code text USA
Country Code Possessive text USA's
Country Possessive text United States'
Days Since Unix Epoch text 5000
Fifteen Minute Intervals Since Unix Epoch text 5000
Five Minute Intervals Since Unix Epoch text 5000
Hours Since Unix Epoch text 5000
Postal Code text 12345
State / Province text New York
State / Province Code text NY
State Code Possessive text NY's
State Possessive text New York's
Thirty Minute Intervals Since Unix Epoch text 5000
Timezone text America/Chicago
Timezone Offset Seconds text -21600

Inventory Item Macros

Inventory items have different field maps depending on their class type.

Ag Inventory Items

Class: App\LuCore\InventoryItems\AgInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description
Make {item.make} item_make
Model {item.model} item_model
Original Price {item.price_original} item_price_original
Price {item.price} item_price
Stock # {item.dealer_stock_number} item_dealer_stock_number
Sub Model (Trim) {item.sub_model} item_sub_model
Title {item.title} item_title
Year {item.year} item_year

Additional Details:

Name Type Data Type Placeholder Enum
Description text This is likely a longer description of the item and probably is longer text than the title will be
Make text Ford
Model text Mustang
Original Price text 35765
Price text 25968
Stock # text T12345
Sub Model (Trim) text GT
Title text Your Caption
Year text 2026

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png
Item Image (No Background) img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png

Article Inventory Items

Class: App\LuCore\InventoryItems\ArticleInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description
Title {item.title} item_title

Additional Details:

Name Type Data Type Placeholder Enum
Description text This is likely a longer description of the item and probably is longer text than the title will be
Title text Your Caption

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png
Item Image (No Background) img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png

Automotive Inventory Items

Class: App\LuCore\InventoryItems\AutomotiveInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description
Make {item.make} item_make
Model {item.model} item_model
Original Price {item.price_original} item_price_original
Price {item.price} item_price
Stock # {item.dealer_stock_number} item_dealer_stock_number
Sub Model (Trim) {item.sub_model} item_sub_model
Title {item.title} item_title
Vin {item.vin} item_vin
Year {item.year} item_year

Additional Details:

Name Type Data Type Placeholder Enum
Description text This is likely a longer description of the item and probably is longer text than the title will be
Make text Ford
Model text Mustang
Original Price text 35765
Price text 25968
Stock # text T12345
Sub Model (Trim) text GT
Title text Your Caption
Vin text XYZ1234567879
Year text 2026

Prefix: item.inventory_attributes.

Name Macro Object Code Description
Mileage {item.inventory_attributes.mileage} item_inventory_attributes_mileage

Additional Details:

Name Type Data Type Placeholder Enum
Mileage text 100,000

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png
Item Image (No Background) img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png

Creative Inventory Items

Class: App\LuCore\InventoryItems\CreativeInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description
Original Price {item.price_original} item_price_original
Price {item.price} item_price
Title {item.title} item_title

Additional Details:

Name Type Data Type Placeholder Enum
Description text This is likely a longer description of the item and probably is longer text than the title will be
Original Price text 35765
Price text 25968
Title text Your Caption

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png
Item Image (No Background) img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png

DefaultCreative Inventory Items

Class: App\LuCore\InventoryItems\DefaultCreativeInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description
Original Price {item.price_original} item_price_original
Price {item.price} item_price
Title {item.title} item_title

Additional Details:

Name Type Data Type Placeholder Enum
Description text This is likely a longer description of the item and probably is longer text than the title will be
Original Price text 35765
Price text 25968
Title text Your Caption

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png
Item Image (No Background) img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png

JobPost Inventory Items

Class: App\LuCore\InventoryItems\JobPostInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description
Title {item.title} item_title

Additional Details:

Name Type Data Type Placeholder Enum
Description text This is likely a longer description of the item and probably is longer text than the title will be
Title text Your Caption

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png
Item Image (No Background) img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png

PhotoStream Inventory Items

Class: App\LuCore\InventoryItems\PhotoStreamInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Fourth Sub Title {item.sub_model} item_sub_model
Original Price {item.price_original} item_price_original
Price {item.price} item_price
Secondary Sub Title {item.make} item_make
Sub Title {item.description} item_description
Third Sub Title {item.model} item_model
Title {item.title} item_title

Additional Details:

Name Type Data Type Placeholder Enum
Fourth Sub Title text Fourth Sub Title
Original Price text 35765
Price text 25968
Secondary Sub Title text Another Sub Caption
Sub Title text A second caption
Third Sub Title text Third Sub Caption
Title text Your Caption

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png
Item Image (No Background) img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png

Product Inventory Items

Class: App\LuCore\InventoryItems\ProductInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description
Original Price {item.price_original} item_price_original
Price {item.price} item_price
Title {item.title} item_title

Additional Details:

Name Type Data Type Placeholder Enum
Description text This is likely a longer description of the item and probably is longer text than the title will be
Original Price text 35765
Price text 25968
Title text Your Caption

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png
Item Image (No Background) img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png

RealEstateAgent Inventory Items

Class: App\LuCore\InventoryItems\RealEstateAgentInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description
Original Price {item.price_original} item_price_original
Price {item.price} item_price
Title {item.title} item_title

Additional Details:

Name Type Data Type Placeholder Enum
Description text This is likely a longer description of the item and probably is longer text than the title will be
Original Price text 35765
Price text 25968
Title text Your Caption

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png
Item Image (No Background) img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png

RealEstate Inventory Items

Class: App\LuCore\InventoryItems\RealEstateInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description
Original Price {item.price_original} item_price_original
Price {item.price} item_price
Title {item.title} item_title

Additional Details:

Name Type Data Type Placeholder Enum
Description text This is likely a longer description of the item and probably is longer text than the title will be
Original Price text 35765
Price text 25968
Title text Your Caption

Prefix: item.location.

Name Macro Object Code Description
Address {item.location.address} item_location_address
City {item.location.city} item_location_city
City Name Possessive {item.location.options.geo_city_name_possessive} item_location_options_geo_city_name_possessive
Country Code {item.location.country} item_location_country
Country Code Possessive {item.location.options.geo_country_code_possessive} item_location_country_possessive
Country Name {item.location.options.geo_country_name} item_location_options_geo_country_name
Country Name Possessive {item.location.options.geo_country_name_possessive} item_location_options_geo_country_name_possessive
Postal Code {item.location.postal_code} item_location_postal_code
State / Province Code {item.location.region} item_location_region
State / Province Name {item.location.options.geo_state_name} item_location_options_geo_state_name
State Code Possessive {item.location.options.geo_state_code_possessive} item_location_region_possessive
State Name Possessive {item.location.options.geo_state_name_possessive} item_location_options_geo_state_name_possessive

Additional Details:

Name Type Data Type Placeholder Enum
Address text 12345 Main St
City text Anytown
City Name Possessive text Anytown's
Country Code text USA
Country Code Possessive text USA's
Country Name text Unite States
Country Name Possessive text United States'
Postal Code text 12345
State / Province Code text NY
State / Province Name text New York
State Code Possessive text NY's
State Name Possessive text New York's

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png
Item Image (No Background) img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png

Recreational Inventory Items

Class: App\LuCore\InventoryItems\RecreationalInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description
Make {item.make} item_make
Model {item.model} item_model
Original Price {item.price_original} item_price_original
Price {item.price} item_price
Stock # {item.dealer_stock_number} item_dealer_stock_number
Sub Model (Trim) {item.sub_model} item_sub_model
Title {item.title} item_title
Year {item.year} item_year

Additional Details:

Name Type Data Type Placeholder Enum
Description text This is likely a longer description of the item and probably is longer text than the title will be
Make text Ford
Model text Mustang
Original Price text 35765
Price text 25968
Stock # text T12345
Sub Model (Trim) text GT
Title text Your Caption
Year text 2026

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png
Item Image (No Background) img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png

Review Inventory Items

Class: App\LuCore\InventoryItems\ReviewInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Author Name {item.title} item_title
Number of Stars {item.model} item_model
Relative Time Description {item.make} item_make
Review Text {item.description} item_description

Additional Details:

Name Type Data Type Placeholder Enum
Author Name text Sam Smith
Number of Stars text 5
Relative Time Description text 3 days ago
Review Text text The service here is amazing!

Prefix: item.options.

Name Macro Object Code Description
Author Avatar {item.options.primary_image_public_url} item_options_primary_image_public_url
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url

Additional Details:

Name Type Data Type Placeholder Enum
Author Avatar img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png
Item Image (No Background) img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png

SocialPost Inventory Items

Class: App\LuCore\InventoryItems\SocialPostInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Like Count {item.model} item_model
Platform Name {item.make} item_make
Post Message {item.description} item_description
Post Title {item.title} item_title

Additional Details:

Name Type Data Type Placeholder Enum
Like Count text 4
Platform Name text Facebook
Post Message text Here is an amazing social media post that I made
Post Title text Short title of post

Prefix: item.inventory_attributes.

Name Macro Object Code Description
Author Avatar Image {item.inventory_attributes.post_author_avatar_url} item_inventory_attributes_post_author_avatar_url
Author Name {item.inventory_attributes.post_author_name} item_inventory_attributes_post_author_name
Platform Image {item.inventory_attributes.platform_image_url} item_inventory_attributes_platform_image_url

Additional Details:

Name Type Data Type Placeholder Enum
Author Avatar Image img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bde5efd52_262032fc234ff5fac511.png
Author Name text Sam Smith
Platform Image img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png

Prefix: item.options.

Name Macro Object Code Description
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url
Post Image {item.options.primary_image_public_url} item_options_primary_image_public_url

Additional Details:

Name Type Data Type Placeholder Enum
Item Image (No Background) img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png
Post Image img https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png

Additional Resources


This documentation is automatically generated. Do not edit manually. Generated on: January 28, 2026 at 01:31 PM