How to Schedule Lucit Campaigns in Place Exchange

Integration Overview

Place Exchange integrates with Lucit through a dual system: Deal ID linking for programmatic campaign association and HTML package generation for direct deployment. This integration combines programmatic advertising capabilities with dynamic creative delivery, providing comprehensive SSP integration.

Prerequisites

✅ Lucit Account with published campaign
✅ Place Exchange SSP Access with deal management permissions
✅ Campaign Hash ID from Lucit Link Player section
✅ Place Exchange Deal IDs from programmatic campaigns
✅ API Token from Lucit Account Settings
✅ Target Screen Configurations for HTML package deployment ✅ Place Exchange App Added Ensure that you have added the Place Exchange app under Apps * Data section of your account

Step-by-Step Integration

Step 1: Lucit Configuration

1. Access Campaign Management
2. Navigate to your published Lucit campaign
3. Click Link Player from the 3-dots icon on the top-right of the campaign
4. Locate Place Exchange section

Step 2: Deal ID Linking System

1. Add Deal IDs in Lucit
2. In Place Exchange section, click Add Deal ID
3. Enter Place Exchange Deal ID from your programmatic campaign
4. System validates and prevents duplicate deal IDs across campaigns

5. Monitor creation timestamps and status tracking

6. Manage Deal Associations

7. View existing deal ID mappings in organized grid
8. Edit or remove associations as needed
9. System provides conflict detection for duplicate deals
10. Track last communication and status updates

Step 3: HTML Package Generation

1. Configure Package Settings
2. Geographic Targeting: Set specificity and precision levels
3. Refresh Rates: Configure creative refresh intervals
4. Player Settings: API tokens and authentication configuration

5. Fallback Content: Default creative for network issues

6. Generate Downloadable Package

7. Click Generate HTML Package in Place Exchange section
8. System creates customized ZIP file with all components
9. Package includes JavaScript-based creative loader with impression tracking

Step 4: HTML Package Components

The generated package includes what is needed for PX to render the Lucit Creatives.

Step 5: Testing & Validation

1. Deal ID Integration Testing
2. Verify Deal IDs are correctly associated in Lucit
3. Confirm programmatic campaigns pull dynamic content

4. Test location-specific content delivery

5. HTML Package Validation

6. Test package locally with location parameters
7. Verify dynamic content loading and impression tracking

8. Confirm fallback content displays during network issues

9. Geographic Targeting Testing

10. Verify location-based content customization
11. Test geographic precision and specificity settings
12. Confirm real-time location data integration

Troubleshooting

Common Issues

Problem: Deal ID conflicts or duplicates
Solution: - Check that Deal ID isn't already associated with another campaign - Verify Deal ID format matches Place Exchange system requirements - Remove duplicate associations and re-add with correct ID - Contact Place Exchange support to verify Deal ID validity

Problem: HTML package not loading content
Solution: - Verify all package components are included in ZIP file - Check settings.js configuration for correct API tokens - Test package locally with location_id parameters - Confirm network connectivity from deployment location to Lucit servers

Problem: Geographic targeting not working
Solution: - Verify geographic settings configuration in package generation - Check that location data is properly passed to HTML package - Test with different geographic precision levels - Confirm Place Exchange system passes location parameters correctly

Problem: Impression tracking issues
Solution: - Verify impression tracking code is included in HTML package - Check that tracking pixels fire correctly during content display - Test with Place Exchange macros for proper parameter substitution - Coordinate with Place Exchange team for tracking implementation

Package Testing

Test HTML packages locally: 1. Setup Local Environment: Use local web server for testing 2. Add Location Parameters: ?location_id=TEST_LOCATION&lat=40.7128&lon=-74.0060 3. Verify Content Loading: Confirm dynamic content displays correctly 4. Test Geographic Features: Validate location-based content customization

Technical Reference

Deal ID Management

• Validation: System prevents duplicate Deal IDs across campaigns
• Tracking: Creation timestamps and communication logging
• Conflict Detection: Automatic duplicate prevention
• Status Monitoring: Real-time status updates and management

HTML Package Features

• Dynamic Loading: Real-time content pulling with JavaScript
• Impression Tracking: Integrated analytics and reporting
• Geographic Targeting: Location-based content customization
• Fallback System: Robust error handling and default content
• Responsive Design: Automatic sizing for various screen formats

Configuration Options

• Refresh Rates: Configurable creative update intervals
• Geographic Precision: Adjustable location targeting accuracy
• API Configuration: Flexible authentication and endpoint settings
• Error Handling: Comprehensive fallback and retry logic

Related Resources

• Lucit vs Place Exchange Comparison - Programmatic + dynamic creative combination benefits
• API Documentation - Technical specifications
• Screen Format Reference - Display configuration guidelines
• Integration Hub - Other player integration guides

Advanced Configuration

Multi-Deal Campaign Management

• Associate multiple Deal IDs with single Lucit campaign
• Coordinate programmatic and direct inventory strategies
• Implement deal-specific content customization

Geographic Optimization

• Configure location-based content strategies
• Optimize geographic precision for performance
• Implement real-time location data integration

Performance Monitoring

• Track deal performance in Place Exchange reporting
• Monitor HTML package delivery and performance
• Optimize refresh rates based on content type and network performance

Next Steps

1. Choose Integration Method: Decide between Deal ID linking, HTML packages, or combined approach
2. Configure Settings: Set up geographic targeting and refresh rate preferences
3. Deploy Integration: Implement chosen approach with appropriate testing
4. Monitor Performance: Track campaign performance across both programmatic and direct inventory
5. Support: Contact your Lucit Account Representative for optimization assistance

For additional support with Place Exchange integration, contact your Lucit Account Representative or submit a support ticket through the Lucit platform.