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Field Map Macro Reference

This document provides a comprehensive reference of all available standard macros in the Lucit platform. Macros are organized by object type and prefix for easy navigation.


About This Reference

This reference is automatically generated from the Lucit API Field Maps and includes all publicly available standard macros. Each macro is documented with:

  • Name * Human-readable name of the macro
  • Macro * Full macro syntax (with curly braces) for use in templates
  • Description * What the macro represents or provides
  • Type * The macro type (text, img, object, svg)
  • Data Type * The data type of the macro value
  • Placeholder * Default placeholder value
  • Enum * Whether the macro has predefined enum options

For more information about field maps and how to use macros, see the Field Map Specification.


Standard Macros vs Application Macros

Standard macros (included in this guide) are available to all Lucit accounts. In addition to the standard macros, Applicatoins can provide additional macros via their data sources. See Application Reference

Quick Navigation


Account Macros

Prefix: account.

Name Macro Object Code Description
Name {account.name} account_name —
Website {account.website} account_website —

Additional Details:

Name Type Data Type Placeholder Enum
Name text — Your Company Name —
Website text — https://www.yourcompany.com —

Prefix: account.options.

Name Macro Object Code Description
Logo {account.options.primary_image_public_url} account_options_primary_image_public_url —
Logo (No Background) {account.options.primary_image_background_removed_public_url} account_options_primary_image_background_removed_public_url —

Additional Details:

Name Type Data Type Placeholder Enum
Logo img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973be53ad2cf_88191b7ebceb531a6851.png —
Logo (No Background) img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973be876c6fa_111fd59aa29d9e28d6f2.png —

Digital Board Macros

Prefix: digital_board.

Name Macro Object Code Description
Screen Identifier {digital_board.board_identifier} digital_board_board_identifier —
Screen Name {digital_board.name} digital_board_name —
Screen Tags {digital_board.cached_tags} digital_board_cached_tags —
Screen Venue Taxonomy ID {digital_board.venue_taxonomy_id} digital_board_venue_taxonomy_id —

Additional Details:

Name Type Data Type Placeholder Enum
Screen Identifier text — SCREEN123 —
Screen Name text — The Screen —
Screen Tags text — tag1:tag2:tag3 —
Screen Venue Taxonomy ID text — 12345 —

Prefix: digital_board.location.

Name Macro Object Code Description
City {digital_board.location.city} digital_board_location_city —
City Name Possessive {digital_board.location.options.geo_city_name_possessive} digital_board_location_options_geo_city_name_possessive —
Country {digital_board.location.options.geo_country_name} digital_board_location_country_name —
Country Code {digital_board.location.country} digital_board_location_country —
Country Code Possessive {digital_board.location.options.geo_country_code_possessive} digital_board_location_country_possessive —
Country Possessive {digital_board.location.options.geo_country_name_possessive} digital_board_location_country_name_possessive —
Days Since Unix Epoch {digital_board.location.days_since_unix_epoch} digital_board_location_days_since_unix_epoch —
Fifteen Minute Intervals Since Unix Epoch {digital_board.location.fifteen_minute_intervals_since_unix_epoch} digital_board_location_fifteen_minute_intervals_since_unix_epoch —
Five Minute Intervals Since Unix Epoch {digital_board.location.five_minute_intervals_since_unix_epoch} digital_board_location_five_minute_intervals_since_unix_epoch —
Hours Since Unix Epoch {digital_board.location.hours_since_unix_epoch} digital_board_location_hours_since_unix_epoch —
Postal Code {digital_board.location.postal_code} digital_board_location_postal_code —
State / Province {digital_board.location.options.geo_state_name} digital_board_location_region_name —
State / Province Code {digital_board.location.region} digital_board_location_region —
State Code Possessive {digital_board.location.options.geo_state_code_possessive} digital_board_location_region_possessive —
State Possessive {digital_board.location.options.geo_state_name_possessive} digital_board_location_region_name_possessive —
Thirty Minute Intervals Since Unix Epoch {digital_board.location.thirty_minute_intervals_since_unix_epoch} digital_board_location_thirty_minute_intervals_since_unix_epoch —
Timezone {digital_board.location.timezone} digital_board_location_timezone —
Timezone Offset Seconds {digital_board.location.timezone_offset_seconds} digital_board_location_timezone_offset_seconds —

Additional Details:

Name Type Data Type Placeholder Enum
City text — Anytown —
City Name Possessive text — Anytown's —
Country text — United States —
Country Code text — USA —
Country Code Possessive text — USA's —
Country Possessive text — United States' —
Days Since Unix Epoch text — 5000 —
Fifteen Minute Intervals Since Unix Epoch text — 5000 —
Five Minute Intervals Since Unix Epoch text — 5000 —
Hours Since Unix Epoch text — 5000 —
Postal Code text — 12345 —
State / Province text — New York —
State / Province Code text — NY —
State Code Possessive text — NY's —
State Possessive text — New York's —
Thirty Minute Intervals Since Unix Epoch text — 5000 —
Timezone text — America/Chicago —
Timezone Offset Seconds text — -18000 —

Inventory Item Macros

Inventory items have different field maps depending on their class type.

Ag Inventory Items

Class: App\LuCore\InventoryItems\AgInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description —
Make {item.make} item_make —
Model {item.model} item_model —
Original Price {item.price_original} item_price_original —
Price {item.price} item_price —
Stock # {item.dealer_stock_number} item_dealer_stock_number —
Sub Model (Trim) {item.sub_model} item_sub_model —
Title {item.title} item_title —
Year {item.year} item_year —

Additional Details:

Name Type Data Type Placeholder Enum
Description text — This is likely a longer description of the item and probably is longer text than the title will be —
Make text — Ford —
Model text — Mustang —
Original Price text — 35765 —
Price text — 25968 —
Stock # text — T12345 —
Sub Model (Trim) text — GT —
Title text — Your Caption —
Year text — 2026 —

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url —
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url —

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png —
Item Image (No Background) img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png —

Article Inventory Items

Class: App\LuCore\InventoryItems\ArticleInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description —
Title {item.title} item_title —

Additional Details:

Name Type Data Type Placeholder Enum
Description text — This is likely a longer description of the item and probably is longer text than the title will be —
Title text — Your Caption —

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url —
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url —

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png —
Item Image (No Background) img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png —

Automotive Inventory Items

Class: App\LuCore\InventoryItems\AutomotiveInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description —
Make {item.make} item_make —
Model {item.model} item_model —
Original Price {item.price_original} item_price_original —
Price {item.price} item_price —
Stock # {item.dealer_stock_number} item_dealer_stock_number —
Sub Model (Trim) {item.sub_model} item_sub_model —
Title {item.title} item_title —
Vin {item.vin} item_vin —
Year {item.year} item_year —

Additional Details:

Name Type Data Type Placeholder Enum
Description text — This is likely a longer description of the item and probably is longer text than the title will be —
Make text — Ford —
Model text — Mustang —
Original Price text — 35765 —
Price text — 25968 —
Stock # text — T12345 —
Sub Model (Trim) text — GT —
Title text — Your Caption —
Vin text — XYZ1234567879 —
Year text — 2026 —

Prefix: item.inventory_attributes.

Name Macro Object Code Description
Mileage {item.inventory_attributes.mileage} item_inventory_attributes_mileage —

Additional Details:

Name Type Data Type Placeholder Enum
Mileage text — 100,000 —

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url —
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url —

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png —
Item Image (No Background) img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png —

Creative Inventory Items

Class: App\LuCore\InventoryItems\CreativeInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description —
Original Price {item.price_original} item_price_original —
Price {item.price} item_price —
Title {item.title} item_title —

Additional Details:

Name Type Data Type Placeholder Enum
Description text — This is likely a longer description of the item and probably is longer text than the title will be —
Original Price text — 35765 —
Price text — 25968 —
Title text — Your Caption —

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url —
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url —

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png —
Item Image (No Background) img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png —

DefaultCreative Inventory Items

Class: App\LuCore\InventoryItems\DefaultCreativeInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description —
Original Price {item.price_original} item_price_original —
Price {item.price} item_price —
Title {item.title} item_title —

Additional Details:

Name Type Data Type Placeholder Enum
Description text — This is likely a longer description of the item and probably is longer text than the title will be —
Original Price text — 35765 —
Price text — 25968 —
Title text — Your Caption —

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url —
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url —

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png —
Item Image (No Background) img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png —

JobPost Inventory Items

Class: App\LuCore\InventoryItems\JobPostInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description —
Title {item.title} item_title —

Additional Details:

Name Type Data Type Placeholder Enum
Description text — This is likely a longer description of the item and probably is longer text than the title will be —
Title text — Your Caption —

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url —
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url —

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png —
Item Image (No Background) img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png —

PhotoStream Inventory Items

Class: App\LuCore\InventoryItems\PhotoStreamInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Fourth Sub Title {item.sub_model} item_sub_model —
Original Price {item.price_original} item_price_original —
Price {item.price} item_price —
Secondary Sub Title {item.make} item_make —
Sub Title {item.description} item_description —
Third Sub Title {item.model} item_model —
Title {item.title} item_title —

Additional Details:

Name Type Data Type Placeholder Enum
Fourth Sub Title text — Fourth Sub Title —
Original Price text — 35765 —
Price text — 25968 —
Secondary Sub Title text — Another Sub Caption —
Sub Title text — A second caption —
Third Sub Title text — Third Sub Caption —
Title text — Your Caption —

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url —
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url —

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png —
Item Image (No Background) img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png —

Product Inventory Items

Class: App\LuCore\InventoryItems\ProductInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description —
Original Price {item.price_original} item_price_original —
Price {item.price} item_price —
Title {item.title} item_title —

Additional Details:

Name Type Data Type Placeholder Enum
Description text — This is likely a longer description of the item and probably is longer text than the title will be —
Original Price text — 35765 —
Price text — 25968 —
Title text — Your Caption —

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url —
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url —

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png —
Item Image (No Background) img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png —

RealEstateAgent Inventory Items

Class: App\LuCore\InventoryItems\RealEstateAgentInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description —
Original Price {item.price_original} item_price_original —
Price {item.price} item_price —
Title {item.title} item_title —

Additional Details:

Name Type Data Type Placeholder Enum
Description text — This is likely a longer description of the item and probably is longer text than the title will be —
Original Price text — 35765 —
Price text — 25968 —
Title text — Your Caption —

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url —
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url —

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png —
Item Image (No Background) img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png —

RealEstate Inventory Items

Class: App\LuCore\InventoryItems\RealEstateInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description —
Original Price {item.price_original} item_price_original —
Price {item.price} item_price —
Title {item.title} item_title —

Additional Details:

Name Type Data Type Placeholder Enum
Description text — This is likely a longer description of the item and probably is longer text than the title will be —
Original Price text — 35765 —
Price text — 25968 —
Title text — Your Caption —

Prefix: item.location.

Name Macro Object Code Description
Address {item.location.address} item_location_address —
City {item.location.city} item_location_city —
City Name Possessive {item.location.options.geo_city_name_possessive} item_location_options_geo_city_name_possessive —
Country Code {item.location.country} item_location_country —
Country Code Possessive {item.location.options.geo_country_code_possessive} item_location_country_possessive —
Country Name {item.location.options.geo_country_name} item_location_options_geo_country_name —
Country Name Possessive {item.location.options.geo_country_name_possessive} item_location_options_geo_country_name_possessive —
Postal Code {item.location.postal_code} item_location_postal_code —
State / Province Code {item.location.region} item_location_region —
State / Province Name {item.location.options.geo_state_name} item_location_options_geo_state_name —
State Code Possessive {item.location.options.geo_state_code_possessive} item_location_region_possessive —
State Name Possessive {item.location.options.geo_state_name_possessive} item_location_options_geo_state_name_possessive —

Additional Details:

Name Type Data Type Placeholder Enum
Address text — 12345 Main St —
City text — Anytown —
City Name Possessive text — Anytown's —
Country Code text — USA —
Country Code Possessive text — USA's —
Country Name text — Unite States —
Country Name Possessive text — United States' —
Postal Code text — 12345 —
State / Province Code text — NY —
State / Province Name text — New York —
State Code Possessive text — NY's —
State Name Possessive text — New York's —

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url —
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url —

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png —
Item Image (No Background) img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png —

Recreational Inventory Items

Class: App\LuCore\InventoryItems\RecreationalInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Description {item.description} item_description —
Make {item.make} item_make —
Model {item.model} item_model —
Original Price {item.price_original} item_price_original —
Price {item.price} item_price —
Stock # {item.dealer_stock_number} item_dealer_stock_number —
Sub Model (Trim) {item.sub_model} item_sub_model —
Title {item.title} item_title —
Year {item.year} item_year —

Additional Details:

Name Type Data Type Placeholder Enum
Description text — This is likely a longer description of the item and probably is longer text than the title will be —
Make text — Ford —
Model text — Mustang —
Original Price text — 35765 —
Price text — 25968 —
Stock # text — T12345 —
Sub Model (Trim) text — GT —
Title text — Your Caption —
Year text — 2026 —

Prefix: item.options.

Name Macro Object Code Description
Item Image {item.options.primary_image_public_url} item_options_primary_image_public_url —
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url —

Additional Details:

Name Type Data Type Placeholder Enum
Item Image img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png —
Item Image (No Background) img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png —

Review Inventory Items

Class: App\LuCore\InventoryItems\ReviewInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Author Name {item.title} item_title —
Number of Stars {item.model} item_model —
Relative Time Description {item.make} item_make —
Review Text {item.description} item_description —

Additional Details:

Name Type Data Type Placeholder Enum
Author Name text — Sam Smith —
Number of Stars text — 5 —
Relative Time Description text — 3 days ago —
Review Text text — The service here is amazing! —

Prefix: item.options.

Name Macro Object Code Description
Author Avatar {item.options.primary_image_public_url} item_options_primary_image_public_url —
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url —

Additional Details:

Name Type Data Type Placeholder Enum
Author Avatar img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png —
Item Image (No Background) img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png —

SocialPost Inventory Items

Class: App\LuCore\InventoryItems\SocialPostInventoryItemClass

Prefix: item.

Name Macro Object Code Description
Like Count {item.model} item_model —
Platform Name {item.make} item_make —
Post Message {item.description} item_description —
Post Title {item.title} item_title —

Additional Details:

Name Type Data Type Placeholder Enum
Like Count text — 4 —
Platform Name text — Facebook —
Post Message text — Here is an amazing social media post that I made —
Post Title text — Short title of post —

Prefix: item.inventory_attributes.

Name Macro Object Code Description
Author Avatar Image {item.inventory_attributes.post_author_avatar_url} item_inventory_attributes_post_author_avatar_url —
Author Name {item.inventory_attributes.post_author_name} item_inventory_attributes_post_author_name —
Platform Image {item.inventory_attributes.platform_image_url} item_inventory_attributes_platform_image_url —

Additional Details:

Name Type Data Type Placeholder Enum
Author Avatar Image img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bde5efd52_262032fc234ff5fac511.png —
Author Name text — Sam Smith —
Platform Image img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png —

Prefix: item.options.

Name Macro Object Code Description
Item Image (No Background) {item.options.primary_image_background_removed_public_url} item_options_primary_image_background_removed_public_url —
Post Image {item.options.primary_image_public_url} item_options_primary_image_public_url —

Additional Details:

Name Type Data Type Placeholder Enum
Item Image (No Background) img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bdbfcfb12_9da5eede62acf539474f.png —
Post Image img — https://lucore-bucket-images-prod2.s3.us-east-2.amazonaws.com/5/img_6973bd5805671_3fa0ff9223c62378d7a2.png —

Additional Resources


This documentation is automatically generated. Do not edit manually. Generated on: September 23, 2026 at 04:06 PM