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How-To Guides

This section contains step-by-step tutorials for accomplishing specific tasks in the Lucit platform. Each guide walks you through a complete workflow from start to finish.

Available Guides

Campaign & Creative Guides

  • Create a Campaign with POI Dynamic Creatives - Learn how to create location-based dynamic advertising campaigns that automatically personalize creative content using Points of Interest (POI) data from Google Sheets. This comprehensive guide covers account setup, data integration, template creation, and ad posting.

  • Set Up a March Madness Campaign with Live Game Scores - Create an automated NCAA Tournament campaign that runs throughout March Madness with Pre-Game, During Game, and Post-Game templates. Set it up once and let the system automatically handle all games, scores, and template switching based on official tournament data.

  • How to Create a Countdown Ad - Build a countdown billboard that automatically updates from weeks out down to zero — for holidays, product launches, sports season openers, and events. Includes multi-phase logic, timezone handling, and combined day/night + countdown patterns.

  • Live Sports Data Billboard - Display real-time game odds, live scores, and game status on digital billboards. Covers betting compliance geo-targeting, game phase creative switching, and Google Sheets + API feed setup.

  • Walking Directions Map Billboard - Show viewers a live MapBox walking route from the billboard to your nearest location. Covers MapBox API setup, nearest-location multi-store routing, and driving vs. walking distance logic.

  • Day & Night Time-of-Day Creatives - Create creatives that automatically switch messaging by time of day — from simple AM/PM splits to astronomical sunrise/sunset-aware switching. Includes multi-daypart product rotation and combined countdown + day/night patterns.

  • Product Catalog Rotation - Auto-rotate products from a Google Sheets catalog on digital billboards — with seasonal filters, date-window active/inactive flags, and the "12 Days of" progressive reveal pattern.

Template & Field Guides

  • Use Geo Tags with Ad Post Templates - Add geographic location fields to templates that create geo tags on items during manual Post Ad. Learn how to capture location data using Google Places autocomplete and display city names, states, or other geographic information in your creatives using custom designer functions.

  • Build a Dynamic Train Departure Time Digital Billboard Ad - Build a digital billboard that automatically displays the next scheduled train departure time using a custom designer function. Covers creating the template, writing the JavaScript logic, creating a custom field, and placing it on the canvas — no external data feed required.

Data-Driven & Triggered Campaigns

  • Create Weather-Triggered Creatives - Set up creatives that automatically activate based on real-time weather conditions like rain, snow, or temperature. Perfect for contextual advertising that responds to local weather at each screen location.

What You'll Find Here

These how-to guides are designed to:

  • Provide clear, actionable steps for specific tasks
  • Include real-world examples and scenarios
  • Cover complete workflows from beginning to end
  • Explain prerequisites and requirements upfront
  • Show what to expect after completing each guide

Guide Format

Each how-to guide follows a consistent structure:

  • Overview - What the guide covers and why it's useful
  • Objective - What you'll accomplish by the end
  • Prerequisites - What you need before starting
  • Step-by-Step Instructions - Detailed walkthrough with navigation paths
  • What Happens After - Understanding the results and next steps
  • Tips & Best Practices - Expert recommendations
  • Common Questions - FAQ section for troubleshooting
  • Related Resources - Links to additional documentation

Need Help?

If you can't find a guide for what you're trying to accomplish:

  • Check the General Navigation Guide for navigation paths to all features
  • Review the FAQ for answers to common questions
  • Contact Lucit support through the platform: Help -> Help Request -> Send