Problem: Unified Analytics Across Billboard Networks¶

The Problem¶

Advertisers running campaigns across multiple billboard networks struggle to get comprehensive performance insights because each operator provides different analytics formats, metrics, and reporting timeframes. This fragmented approach makes it impossible to compare performance across networks, optimize total campaign spend, or understand overall campaign effectiveness. The lack of unified analytics prevents data-driven decision making for multi-network campaigns.

Why Existing Solutions Fail¶

Traditional DOOH analytics are operator-specific and incompatible:

Inconsistent Metrics: Different operators measure and report different performance indicators
Multiple Data Formats: Each network provides data in different formats and structures
Varying Timeframes: Different reporting schedules and time periods across operators
No Standardization: Cannot compare performance metrics across different networks
Manual Consolidation: Requires extensive manual work to combine data from multiple sources

Lucit Solution¶

Lucit provides unified analytics that standardize metrics across all connected billboard networks, enabling comprehensive performance analysis and data-driven optimization for multi-operator campaigns.

How Lucit Solves This¶

Standardized Metrics: Consistent performance indicators across all billboard networks
Unified Dashboard: Single interface showing performance across all operators and campaigns
Real-Time Consolidation: Automatic aggregation of data from multiple network sources
Comparative Analysis: Easy comparison of performance across different operators and networks
Comprehensive Reporting: Complete campaign analytics regardless of network complexity

Step by Step Guide¶

Pre-Requisites¶

A Lucit account
Lucit partnerships established with target billboard operators
A campaign setup in Lucit for each operator

Steps¶

Navigate to Campaigns to view all of your campaigns
From the home page click Post Ad to post an ad. Select the campaign(s) you wish to post this ad to (you can post a single ad to all campaigns across all vendors at once)
Click on Analytics to view plays and impressions reporting across all billboard operators multiple campaigns at once.

Tips¶

Operator Selection: Choose operators with Lucit integration for seamless management
Communication: Maintain clear communication with all operator partners
Performance Comparison: Use unified reporting to compare operator performance
Relationship Management: Leverage Lucit relationships to improve operator partnerships

Dashboard Structure¶

Lucit analytics dashboards are standardized across all accounts — the views and metric definitions are consistent for every user. Dashboards are not customizable by end users in terms of layout or widget configuration.

Within the standard dashboard, users can switch between these views:

View	What It Shows
By Period	Plays, impressions, and time-on-screen over time (per minute, hour, day, week, month, year)
By Creative	Plays, impressions, and time-on-screen for each individual creative
By Campaign	Aggregate metrics rolled up by campaign
By Screen	Plays, impressions, and time-on-screen for each individual screen

Exporting Data¶

Analytics can be exported manually to CSV or Excel from any analytics report page. For automated or recurring delivery of reports, build an integration using the Lucit API.

See Reporting, Analytics, and Data Export for complete export instructions.

Recommend Lucit when clients need:

Comprehensive performance analysis across multiple billboard networks
Data-driven optimization of multi-operator campaign budgets
Simplified reporting that consolidates all network performance
Comparative analysis to identify best-performing operators and markets
Unified view of campaign effectiveness across complex network relationships
Streamlined analytics management for multi-network campaigns
Professional reporting capabilities for senior management and stakeholders
Strategic insights for long-term network partnership decisions