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Using ChatGPT or Gemini for Dynamic Creative Ideas and How to Build Them

This guide helps customer-facing teams use AI tools to quickly generate practical dynamic creative ideas for digital out-of-home (DOOH) campaigns in Lucit.

Before using any AI tool:

  • Do not paste confidential contracts, private customer data, unreleased pricing, or non-public campaign details.
  • Use placeholders first, then replace with approved details only.
  • Treat AI output as a draft. Human review is required before sharing with clients.
  • Verify all claims (features, data availability, pricing, legal language, and business facts) before launch.
  • Confirm any uncertain capability with Lucit support before you promise it in a proposal.

Prerequisites

For this workflow, paid plans are recommended because they usually provide more reliable reasoning depth, larger context handling, and better research support.

ChatGPT

Use Plus or higher: https://chatgpt.com/pricing/

Gemini

Use AI Pro or higher: https://gemini.google/subscriptions/

Quick Start Workflow

  1. Choose one prompt template from this page.
  2. Fill in client and campaign placeholders.
  3. Generate ideas in ChatGPT or Gemini.
  4. Run the verification checklist before sharing any recommendation.
  5. Use the refined concept to build in Lucit.

Verification Checklist (Required)

Use this checklist before sending ideas to clients:

  • Source quality: Are sources current and from reliable public references?
  • Claim validation: Are prices, offers, products, and facts verified?
  • Lucit fit: Is the concept supported by standard Lucit capabilities?
  • Data readiness: Is each required data source available and legal to use?
  • Compliance: Is messaging appropriate for local advertising standards?
  • Readability: Can a moving audience understand the message in a few seconds?

Prompt Templates

The following templates are designed for dynamic creative planning in DOOH.

Creative Ideas for Clients

General idea generation

I am an Account Executive for an out-of-home advertising company. We use Lucit to create dynamic campaigns for digital billboards and digital signage.

Lucit documentation:
https://lucit.app/docs/

Client information:

* Client name: [CLIENT_NAME]
* Primary location or market: [CITY_STATE]
* Client website: [WEBSITE_IF_AVAILABLE]
* Industry: [INDUSTRY_IF_KNOWN]
* Campaign period timeframe: [DATES_OR_TIMEFRAME]
* Known business objective: [OBJECTIVE, OR "NOT YET DEFINED"]

Research the client, its products or services, its target customers, the local market, and relevant events, seasons, holidays, or business opportunities during the campaign period. Review Lucit documentation and recommend ideas that make meaningful use of Lucit dynamic creative capabilities.

Create 10 distinct campaign concepts that an account executive could present to the client.

For each concept, provide:

1. Campaign name
2. Business objective
3. Target audience
4. Dynamic concept and how the billboard or signage changes
5. Data required (weather, time, location, inventory, pricing, events, sports results, APIs, spreadsheets, or another source)
6. Lucit capability that could be used
7. Example billboard headline (about seven words or fewer)
8. Suggested call to action
9. Best timing within the campaign period
10. Why the idea is relevant to this client and market
11. Implementation complexity (Simple, Moderate, or Advanced)
12. Information that must be confirmed with the client

Present results in a table, followed by a section titled "Top Three Recommendations" explaining which three concepts are strongest and why.

Keep ideas practical for digital out-of-home advertising. Prioritize messages that can be understood within a few seconds. Do not claim that the client offers a product, service, price, promotion, or capability unless a reliable source confirms it.

Cite current public sources used for client, market, event, and seasonal research. Clearly label assumptions. When a concept may require a custom integration or a data source whose availability is uncertain, mark it as "Requires Lucit confirmation".

Product or service specific ideas

I am an Account Executive for an out-of-home advertising company. We use Lucit to create dynamic campaigns for digital billboards and digital signage.

Lucit documentation:
https://lucit.app/docs/

Client and campaign information:

* Client name: [CLIENT_NAME]
* Primary location or market: [CITY_STATE]
* Client website: [WEBSITE_IF_AVAILABLE]
* Product, service, offer, or promotion to advertise: [PRODUCT OR PROMOTION]
* Primary campaign goal: [AWARENESS, SALES, STORE VISITS, LEADS, EVENT ATTENDANCE, ETC.]
* Target audience: [TARGET_AUDIENCE_IF_KNOWN]
* Campaign period timeframe: [DATES_OR_TIMEFRAME]
* Offer details or restrictions: [DETAILS, OR "TO BE CONFIRMED"]

Research the client, the promoted product or service, the local market, relevant competitors, and upcoming seasonal or local opportunities. Review Lucit documentation and develop dynamic DOOH concepts that directly support the campaign goal.

Generate 10 distinct campaign ideas. Avoid minor variations of the same concept.

For each idea, provide:

1. Campaign name
2. Core message
3. Dynamic element
4. Trigger or rule that changes the creative
5. Required data source
6. Lucit capability that could support the concept
7. Example headline (about seven words or fewer)
8. Example supporting text or call to action
9. Recommended audience, location, and time of day
10. Connection to the campaign goal
11. Suggested test or success metric
12. Implementation complexity (Simple, Moderate, or Advanced)
13. Client questions or assets needed before launch

Present ideas in a table. Then recommend:

* The best idea for a quick and simple launch
* The best idea for generating measurable customer action
* The most innovative idea for demonstrating Lucit capabilities

Keep all messaging suitable for digital billboards and signage, where viewers may have only a few seconds to read the ad. Do not invent prices, offers, product availability, client facts, or technical capabilities.

Cite current public sources used in research. Clearly identify assumptions, and flag any concept that may require a custom integration or confirmation from Lucit.

Concept Art Prompt

After AI generates campaign concepts, choose one and convert it into concept artwork for demonstrations or creative-team direction.

If you are continuing in the same chat from idea generation, prefix your prompt with:

Using your Dynamic Creative Concept [Concept Number / Name from Above], please fill out the following prompt template so I can generate concept art in 1400x400 format.

Then use this template:

Create polished concept artwork for a digital out-of-home billboard campaign using the specifications below.

## Campaign Information

**Client / Brand:**
[CLIENT_NAME]

**Creative Idea:**
[Describe the main advertising concept, message, visual metaphor, scene, or story.] 

**Campaign Objective:**
[Examples: build brand awareness, promote a product launch, announce an event, drive store visits, create social buzz, communicate a limited-time offer.]

**Target Audience:**
[Describe the intended audience, if relevant.]

## Artwork Specifications

**Final Artwork Size:**
[WIDTH] x [HEIGHT] pixels

**Aspect Ratio:**
[ASPECT_RATIO, for example 16:9, 4:1, 10:3, 1:2, or custom]

Generate the artwork at this exact orientation and compose the scene specifically for this billboard ratio. Do not simply crop a standard square or landscape image.

## Dynamic Creative Elements Required

[Describe which portions of the creative are dynamic.]

## Visual Direction

**Primary Subject or Focal Point:**
[Describe the person, product, object, environment, or visual element that should receive the most attention.]

**Setting / Background:**
[Describe the location, environment, background treatment, or abstract visual style.]

**Art Direction:**
[Examples: photorealistic, cinematic, editorial photography, premium product advertising, surreal, playful, minimalist, illustrated, futuristic, retro, luxury, high-energy sports.]

**Mood:**
[Examples: bold, sophisticated, optimistic, dramatic, humorous, energetic, warm, mysterious.]

**Brand Colors or Preferred Palette:**
[List colors, hex values, or general palette direction.]

**Lighting:**
[Examples: bright daylight, dramatic studio lighting, golden hour, neon nighttime, soft diffused light, high-contrast spotlight.]

## Billboard Composition Requirements

Design the image for fast comprehension from a distance.

Use:

* One clear focal point
* A bold, uncluttered composition
* Strong subject-to-background contrast
* Large, recognizable visual forms
* Minimal small details
* Intentional negative space for ad copy

Reserve approximately [PERCENTAGE]% of the composition for copy and branding.

**Preferred Copy Area:**
[Left / Right / Top / Bottom / Center / Custom]

Keep important subjects, faces, products, and visual details away from the outer edges and likely billboard seams or obstructions.

## Text and Branding

**Headline:**
[HEADLINE_TEXT, or "leave blank"]

**Supporting Copy:**
[SUPPORTING_COPY, or "leave blank"]

**Call to Action:**
[CALL_TO_ACTION, or "leave blank"]

**Logo Placement:**
[Describe placement, or "leave clear space for logo"]

Unless specifically requested, do not render small body text. Prioritize the visual concept and leave clean space where final typography can be added later.

## Required Elements

Include:

* [REQUIRED_ELEMENT_1]
* [REQUIRED_ELEMENT_2]
* [REQUIRED_ELEMENT_3]

Avoid:

* [UNWANTED_ELEMENT_1]
* [UNWANTED_ELEMENT_2]
* [UNWANTED_ELEMENT_3]

## Final Output

Produce a presentation-ready digital billboard concept that feels like a professionally art-directed advertising campaign for [CLIENT_NAME].

The result should be visually striking, readable at a glance, commercially polished, and composed specifically for a billboard viewed from a distance.

Do not include:

* Device mockups
* Billboard structures
* Buildings surrounding the billboard
* Presentation frames
* Watermarks
* Decorative borders

Generate only the flat, full-bleed billboard artwork at the requested dimensions and aspect ratio.

Use your finished prompt in ChatGPT Images or Gemini image generation.

Using AI to Complete Lucit Tasks

LLMs can also help with step-by-step Lucit implementation instructions:

I am using Lucit. How do I [INSERT_QUESTION_HERE]?

Please use all available documentation at https://lucit.app/docs to answer. Provide a step-by-step guide. If you need clarifying information, ask short questions first.

Before finalizing your answer, do not assume undocumented Lucit features. Clearly label any step that requires confirmation from Lucit support.