LucitXR — Creative Proofing and Preview¶

Overview¶

LucitXR is Lucit's built-in augmented reality billboard proofing tool. It places your ad creative onto a real-world image of the actual billboard screen, giving clients, operators, and sales teams a tangible, photorealistic preview of how the ad will look in the physical world — before or after it goes live.

LucitXR is available as a desktop application, iOS app, and Android app. A free version is accessible at lucit.app/xr — no login required.

Who Is LucitXR For?¶

LucitXR is designed for everyone in the workflow:

User Type	Primary Use
Operators / Sales Teams	Pitch screens to advertisers; show clients exactly what their ad will look like on a specific physical billboard
Advertisers / Clients	Preview their creative on the actual screen they purchased before approving it
Ad Agencies	Review and approve creative placements for campaigns across multiple screens
Creative Teams	QA check that a design works at real-world scale on the actual screen environment

How LucitXR Works¶

LucitXR combines a real photo (or Google Street View image) of the physical billboard screen with your ad creative, compositing the creative onto the screen at the correct position, angle, and scale. The result is a realistic proof image showing:

The actual physical screen in its real-world environment
Your creative displayed on that screen
Billboard location context (map, address)
Screen-specific statistics

Screens become "proofable" when they have either: - A photo of the screen uploaded by the operator (recommended for best quality) - A Google Street View image selected and calibrated for the screen

Free vs. Full Experience¶

Feature	Free (no login)	Full (logged in)
Access	lucit.app/xr	lucit.app
Browse available screens	✓	✓
Create proofs with your creative	✓	✓
Proof screens attached to your account	—	✓
Proof multiple screens at once (bulk)	—	✓ (Operator/Agency)
Add comments and attachments	—	✓
Like and collaborate on proofs	—	✓
Attach proof to a campaign	—	✓

Creating a Proof (Free / Public)¶

Go to lucit.app/xr — no login required
Use the map or location search to find the billboard you want to proof
Click on a billboard marker, then click Create Proof
Upload your ad creative from your computer
Crop the image as needed and click Add
Name the organization or account for this proof and click Create
Your proof is generated — you can view, share, edit, or comment on it

From the proof page: - Copy the URL from your browser and send it directly to the client - Or click the Share button at the top left to get a shareable link

Reading a Proof Page¶

Each proof page shows: - Operator logo and account name (top left) - Share / Attach / Edit buttons (top right, when logged in) - Map showing the billboard's location - LucitXR composite image of the creative on the physical screen - Additional screen information - Comments, likes, and attachments (if any)

Editing a Proof¶

Click the Edit button (top right of the proof page — requires login)
To swap the creative image, click "Looks bad? Change this image"
To rename the proof, click the pencil icon next to the title
To delete the proof, click the red Delete button
Click View Proof to return to the proof page

Creating a Proof for Your Account's Screens (Logged In)¶

As an Operator¶

Log into Lucit and switch to your Operator account
Click Add Proof from the left menu
Choose an existing account attached to your operator, or create a new demo account
If creating a new account, name it and select the screens to include
Upload your creative
Your proof is generated for all selected screens

As an Advertiser / Account User¶

Log into Lucit and switch to your business account
Click Add Proof from the left menu
Choose your current account, a different account you belong to, or create a new one
If creating a new account, select the operator and screens to include
Upload your creative
Your proof is generated

Making Screens Proofable (Operators)¶

For the best proof quality, upload actual photos of your screens. Lucit supports both uploaded screen photos and Google Street View images.

Adding a Street View Image to a Screen¶

Switch to your Operator account
Navigate to the Screens tab
Find the screen you want to configure (use the filter/search bar)
Screens that already have Street View images display a Street View logo
Click the pencil icon next to the screen
Click Add Streetview
Use the Google Street View map to navigate to your billboard location
Click Next once you have a good view of the screen
Move the corner points to align with the billboard edges — this rectangle is where creatives will be composited
Click Next, review the green overlay, then click Create

Tips for Finding Your Billboard in Street View¶

Drag the yellow person icon to the correct street
Use the arrow keys and on-screen navigation to position the view
Back up from the screen to get a clearer full view
Remember: if your screen faces North, you need to look South to see it

Tips for Selecting Screen Edges¶

Start by placing corner points first, then fine-tune
Select a point, then use arrow keys for precise micro-adjustments
Zoom preview appears while using arrow keys for accuracy

Uploading Custom Screen Photos¶

For highest quality proofs, upload your own professional photos of your screens: - Navigate to your Operator account settings - Upload screen images under your screen's configuration - Lucit recommends SignBird for professional billboard photography

LucitXR and the Approval Workflow¶

LucitXR integrates naturally into the ad approval process:

Sales pitch: Use LucitXR before an advertiser commits — show them exactly what their ad will look like on your specific screen
Pre-approval proof: After an advertiser posts a creative, generate a LucitXR proof and share it with the client for sign-off before the ad goes live
Post-live verification: The proof page shows the live creative on the screen, giving clients ongoing confidence that their ad is running as expected

For operators using Lucit's approval workflow, LucitXR proofs can be shared with clients as part of a client-approval step before the operator formally approves the creative to run. See Approval Workflows.

Cost¶

LucitXR is free to use. There is no cost to create proofs or to add your operator screens to the LucitXR system.

Getting Your Screens Into LucitXR¶

If your screens are not yet visible in LucitXR: - Contact Lucit to get your screen inventory added - Lucit can import screen inventory from a variety of formats - There is no cost to add screens