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Reporting, Analytics, and Data Export

Overview

Lucit provides real-time analytics for all campaigns. Plays, impressions, and time-on-screen data are available immediately — no batch processing delays. Analytics are accessible directly in the Lucit application to operators, account executives, advertisers, and other authorized users based on their role.

Analytics Access by Role

Analytics visibility is controlled by user roles:

Role Analytics Access
Operator Admin / Agency Admin Full analytics across all accounts and campaigns on their network
Account Exec Analytics for campaigns on their assigned screens
Account Admin / Account User Analytics for their own account's campaigns
Account Poster Analytics for their own account's campaigns
View Only View-only access to analytics (no editing)
Account Bot / API Access via agency.viewAnalytics or account.viewAnalytics permissions

See the User Roles Reference for the complete role definitions.

Analytics Dashboard Views

Navigate to the Analytics tab in the Lucit application to access all reporting views. The following views are available:

By Period (Time-Series)

View plays, impressions, and time-on-screen over time. Available granularities: - Per minute - Per hour - Per day - Per week - Per month - Per year - Custom longer timeframes

By Creative

Plays, impressions, and time-on-screen broken down by each individual creative in your campaign — including every variation of a dynamic creative as it changes over time.

By Campaign

Aggregate plays, impressions, and time-on-screen rolled up to the campaign level. Useful for comparing performance across multiple campaigns.

By Screen

Plays, impressions, and time-on-screen for each individual screen in your campaign. Shows which specific locations are generating the most delivery.

Dashboard Customization

Analytics dashboards in Lucit are standardized — the views and metric definitions are consistent across all accounts and operators. Users cannot create custom dashboard layouts or add/remove metric widgets.

However, within the standard dashboard you can: - Switch between the Period, Creative, Campaign, and Screen views using tabs - Adjust date ranges and time granularity - Filter by specific campaigns, screens, or creatives

Exporting Reports

Manual Export

Analytics data can be exported manually from any analytics report page:

  1. Navigate to Analytics
  2. Apply any filters or date ranges you want to capture
  3. Click the Export button
  4. Choose your format: CSV or Excel
  5. The file downloads immediately

Automated / Scheduled Reports

Automated report generation is available via the Lucit API. Developers can build integrations that:

  • Pull analytics data on a scheduled basis
  • Generate custom reports in any format
  • Push data to BI tools, spreadsheets, or CRM systems

API documentation and developer resources: https://www.lucit.cc/developers

For API-level analytics access, configure an application with the account.viewAnalytics or agency.viewAnalytics permission. See the Application Permissions Reference.

Proof of Play

For detailed proof-of-play data (when specific creatives played on specific screens), see: