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Configure Estimated Play Analytics for Legacy Systems

Estimated Play Analytics helps you approximate campaign playback on legacy player systems that do not provide real-time proof-of-play (POP) reporting into Lucit.

This guide is based on: - Configuring "Estimated Play" Analytics for Legacy Systems

When to Use This

Use this feature when your campaign is running on a legacy integration where Lucit cannot receive full real-time playback telemetry.

Common examples: - Watchfire Ignite / Ignite OP - Blip Player

If you are scheduling on those systems, review these integration guides first: - How to Schedule Lucit Campaigns in Watchfire Ignite - How to Schedule Lucit Campaigns in Blip Player

For feature-level context, see: - Lucit vs Watchfire Ignite - Lucit vs Blip

Important Notes Before You Start

  • Estimated play reporting is a best-effort estimate, not final proof-of-play.
  • Lucit estimates likely playback using your configured daily play volume plus player request signals.
  • For final reconciliation, always pull official playback reports directly from your player platform.

Prerequisites

Before enabling estimated analytics, make sure you have: - Access to the account that owns the campaign - A campaign already scheduled on a supported legacy player - A realistic estimate of total daily plays for that campaign

Step-by-Step: Enable Estimated Play Stats

  1. In Lucit, open the account that contains the target campaign.
  2. Go to Campaigns and click the campaign.
  3. Click the 3-dots menu in the upper-right corner.
  4. Click Settings.
  5. Enable Estimate Play Stats from Daily Average Plays.
  6. Set Estimated Total Plays Per Day to your expected daily play count.
  7. Save settings.

What Happens Next

  • Allow roughly 10 to 15 minutes for analytics to begin populating.
  • In campaign/home analytics views, you should see reporting values marked as Estimated.

Choosing a Good Daily Estimate

Use the most defensible baseline you can get: - Historical average daily plays from the player platform - Contracted or scheduled play goals for the campaign - Screen-level traffic weighting if the campaign spans multiple boards

If delivery patterns change, update Estimated Total Plays Per Day so estimated analytics stay aligned with real-world behavior.

Validation Checklist

After enabling the feature, confirm: - Campaign is active and linked correctly to the legacy player - Daily estimate is not zero and is in a realistic range - Estimated metrics appear after the 10 to 15 minute sync window - Numbers trend in the expected direction day-over-day

Troubleshooting

No estimated metrics appearing - Confirm the campaign is active and actually receiving player requests - Re-check that Estimate Play Stats from Daily Average Plays is enabled - Confirm Estimated Total Plays Per Day was saved - Wait the full 15 minutes before re-checking

Estimated numbers seem too high or too low - Recalculate the daily estimate from a longer historical window - Separate very different inventory types into different campaigns if possible - Adjust the estimate and monitor for 24 to 48 hours